How Newsrooms Throw Away Value By Not Linking To Sources On The A lot of research can go into a piece of reporting, and in print the value of that research can only be passed on through brief quotes or references. But on the web, no longer limited by finite column inches, newsrooms can create huge value for readers by providing links to the source material that journalists have gathered. Want some proof that readers value these links to reference material? Nick Carr has been getting requests for links to all of the interesting source material he used in his Atlantic article “Is Google Making Us Stupid?” — enough to prompt him to post those reference links on his blog. The question is, why now, only after readers made their interest known, and why on his blog and not at TheAtlantic.com, where the article is published? How can newsrooms, in an age of swiftly declining editorial resources, afford to throw valuable material away? The other issue here is the “ethic of the link.”
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