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11 Social Media Marketing Lessons from the Old Spice Campaign

11 Social Media Marketing Lessons from the Old Spice Campaign
The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web. Wieden + Kennedy created the original ad for the Super Bowl for their client Procter and Gamble the owners of the iconic Old Spice brand. The ad featured former NFL athlete Isaiah Mustafa and was a a video centric marketing campaign that combined both traditional and social media. The Old Spice Campaign Facts and Figures Here are some of the numbers that were the result of the continuous marketing campaign. The number one most viewed sponsored channel on YouTube236 million YouTube Views80,000 Twitter followers in 2 daysFacebook Interaction increased 800% with the personalized videos (Fans now total over 1.5 million)Sales figures increased by 107 % 1. 2.

7 Ways to Improve Your Social Media Strategy Listed below are 7 key social media marketing strategy points in order to consider… #1: Figure out Your own Goals and Objectives Decide who owns social media marketing. Whether it’s advertising, Public relations, or even sales and marketing communications does not matter. Inside the perfect social media marketing entire world with regard to companies, social networking instills any collaborative strategy and also stops working silos. What’s essential is usually to realize your own social websites goals and objectives and the way that they tie up to your all round business ambitions. Keep it Distinct, Quantifiable, Obtainable, Realistic/Relevant, along with Well-timed (otherwise known as become Wise!). #2: Study, Research, and also Research A lot more In lieu of leaping into the social media marketing pool area together with each foot, perform the equivalent of your “splash-water-on-self” steer so that you understand what can be expected. Let’s go ahead and take several popular aims:

Twitter kent waarde toe aan je tweets | social media related The State of Social Media 2011: Social is the new normal Brian Solis inShare889 Part 6 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel. The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus. Social media is clearly becoming the new normal. But as social media becomes part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today, much of what we see is merely the beginning of something that will one day become something far more important than the medium itself. To demonstrate this point, let’s review the profound findings from the recently released Nielsen Social Media Report. 1) Skeptics will now be recognized as laggards as they now officially stand in the way of progress. 2) Four out of five active internet users aka everyday people visit social networks. 1.

5 Key Steps To Mastering The Social Media Marketing Landscape I had the pleasure of being accomodated at 5 star hotel the other day and when I went down to breakfast I was confronted by an array of food selections that an ancient Roman Emperor would have been impressed with. The luxury of choices that confronted me was overwhelming and selecting what to eat almost becomes an exercise in filtering the noise and array of stimuli of sight and smell that stood spread before me. Do I eat something that is a change from my normal day to day diet or should I be courageous and select something I would not normally have at home? Should it be really healthy, slightly healthy or or just plain decadent. Will it be a hot or a cold meal. So much choice and not enough time or appetite to try everything. Social Media Marketing has the presented the marketer with so many choices in the last few years. What platforms should I be using to promote my blog or company? So where do you start? Third: Develop your social media marketing strategy

Infographic: Nederlandse advocaten actief op social media | Magpipe Blog | social media related 45 Fresh And Awesome Print Ads Posted by Prakash on October 4th in Inspiration. In today’s world advertisement plays very important role for a product or company to be successful the advertisement must deliver powerful message which attracts the consumer’s attention. In this roundup we are featuring some fresh and creative print advertisements to inspire you. Enjoy!! If you like these advertisements you might also want to check out our previous post below. 52 Fresh And Clever Print Ads 45 Really Funny Print Ads Alita Reserva Brandy: For extraordinary remembrances Comforta: Couple Columbia Sportswear: Darts IUCN: Frog McDonald’s: Cheeseburger with Bacon CCSVI nella Sclerosi Multipla Onlus: Champagne Cage, Woman RATP: Chicken Bröker Security Systems: Burglars, Horn Envision Financial: Pop-Up Island Mentos: Balloon, 2 Döhler Têxtil: Seventies Inhotim: Target, Chimp Calgary Food Bank: Corn Kaffeine Public Relations: Dog Leo Burnett France: Creative calendar Pandelis Restaurant: Oriental Dishes Times Classifieds: Visual Classifieds Prakash

Outils des Medias Sociaux par The Myndset Digital Marketing Hoe gebruiken ziekenhuizen sociale netwerksites? [Infographic] | social media related Miss Representation... Of Women In Media #video Miss Representation... Of Women In Media #video When the documentary Miss Representation premiered at the 2011 Sundance Film Festival, audiences were riveted and OWN: Oprah Winfrey Network acquired its broadcast rights. The film explores how the media’s misrepresentation of women has led to the underrepresentation of women in positions of power and influence. It will premiere in the US on Oct. 20th at 9pm ET. Miss Representation 8 min. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity.

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