Important Points To Consider When Starting with Social Media for Your Business / Business Social media is nowadays a big marketing tool for many small businesses that have tight budgets and cannot afford to put in a lot of money in promoting their business along with products and services. With all this you must do a survey whether your customers or potential clients use social networks or not. And if they are what do they generally use it for making important research and purchasing decisions. Having some objectives and goals created before you make a twitter and Facebook account and start promoting your business without knowing your target group. Below are certain tips for online marketing. 1. The first priority is getting you domain name for your business web site. 2. Many small business owners that is active in social media participation more than one site, but trying to do too much too fast cannot only be overpowering but it can also stop you from learning how to efficiently use each site. 3. 4. 5. 6. Social media accounts tat you posses will have a profile. 7.
stereomood – emotional internet radio - music for my mood and activities The 7 Social Media Marketing Essentials for Brands - TNW Social Media Social media is changing in front of our eyes. It’s still a very new discipline but companies and brands are embracing it across the board in a number of ways. It can be easy to become distracted by all the new technologies and some people don’t know where to start or how to make a difference with their social media marketing. With that in mind we wanted to create a list of seven key areas that we think all businesses and brands should be spending their time on. Yes the headings are broad and there are a hundred things you could be trying within each section but if you improved your company’s performance across these 7 areas you would start to see real tangible results. It can be easy to get caught up in all the hype and move from one platform to another trying to follow the trends but have a little focus, hone in on these clear goals and you will be in a far better place… Internal Communications The tools are available to help improve how you talk to each other within your company.
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73 Essential Social Media & Tech Resources for Small Businesses As a small business owner, your time is limited. Each week we put together a roundup of essential social media resources to help you stay on top. We wanted to give you even more of a leg up with this megalist of our top small business resources from the past few months, including social media, tech, startups, marketing & advertising, dev & design and mobile posts that were written with small business in mind. 14 Best Practices for Long-Term Social Media Success Brian Solis is principal of Altimeter Group, a leading research-based advisory firm. Brian is also the author of the all-new Engage!, an award-winning guide for businesses to build and measure success in the social web. Follow him on Twitter. As a consumer, you are blasted with the same request over and over: “Follow Us on Twitter, Like Us on Facebook.” Why should I? Today, a notable number of businesses are approaching branded social channels from a "ready, fire, aim" approach. The key to zooming in on purpose and usefulness within social channels starts with the realization that there is no one audience. The answer is as simple as it is revealing. So what are the best practices for creating an engaging social stream? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Following these best practices will prevent your brand from falling victim to the coming wave of customer unlikes and unfollows. Interested in more Soccial Media resources?
www.jeffbullas.com/2010/10/21/6-emotions-you-need-to-create-to-go-viral-on-social-media/ Social media networks provide channels of distribution to share information and content that marketers have realized can be very powerful in speed and spread. Brands are constantly working with their marketing teams and agencies crafting creative concepts to spread their message and content. So how do create that contagious content on social networks and make it go “viral”? “Going viral” is every marketers dream but what makes content go viral? What qualities should your content have to induce sharing? Practical and utility articles such as ”69 secret tips to make your blog rock” are well known to induce sharing but emotion is quite often not given enough priority by the creators of content to ensure that their content is shared on Facebook and Twitter and other social media channels. Researchers at Penn’s Wharton School (Jonah Berger and Katy Milkman) discovered from their study of 3,000 articles from the New York Times that the more emotional stories were shared the most. Image by Sterin
20 of the most innovative Facebook campaigns ever With marketers around the world all trying to come up with creative ways of engaging with users on Facebook and building fan bases we thought we would do a little research and share some of the best case studies from around the world. There are games, videos, interactive campaigns and lot of big brands spending lots of money on this list and if you have your thinking cap on you might just pick out a little gem for your own campaign. Coke Zero Facial Profiler Maybe not the sexiest name ever but this was a nice Facebook app from Coke Zero (now removed) that allowed you to upload a photo or use your profile photo, and find complete strangers that looked like you. The app attracted over 150,000 users in its first month showing the demand for an app like this that appeals to our egos, or just a general interest in ourselves! Vitamin Water This great campaign was a simple concept but worked perfectly. Marmite use sampling ads Pringles' Dream Party Domino's Superfans Fiorelli's social shopping
5 Social Media Videos You Have to Watch - TNW Social Media Rather than attending conferences I like to consume video online because I find that it gives you the exact same experience but from the comfort of your home or office and at a fraction of the cost. The online downside being that you miss out on the networking. The big problem is that there are literally 1000s of videos about social media floating around every day of the week and most of them are not worth watching. I’ve been bookmarking some over the last couple of months, compiling this list for your viewing pleasure. You might not get through all of these in one sitting but I can assure you that each one of them is worth watching in its own way. 1. This long keynote interview at Social Media Week 2011 in NYC gives you some great insight in to the thinking of somebody who is developing a product that is changing how people using mobile. 2. In this video they discuss data and its importance and how it could be Web 3.0. 3. 4. 5.