World debt comparison: The global debt clock How to Use Social Media for Crisis Management When most people think about the advantages of using social media for business, they immediately think of the marketing benefits. However, many businesses are starting to use social media as a tool for listening and providing customer service. When a crisis or emergency erupts, the power of social media can be an amazing tool for businesses. Why Your Reputation in Social Media Is Important Why should a company be concerned about social media’s influence on their image? Word of mouth Imagine you’re a restaurant owner, and you recognize a customer walking into your establishment as someone who has a wide influence in your community, such as a newspaper writer. Social media allows anyone to be a major influence in the community. Social search Google’s recent implementation of social media in their search results brings real-time conversation to the front page. Take Toyota for instance. Now, let’s look at what happens if you do the same for Ford. Managing a Crisis Through Social Media Twitter
Jennifer Government: NationStates Crisis Management for Social Media, An Essential Guide (Part 1) | ChrisKenton.com If you ask marketing executives what keeps them up at night in the age of social media, one of the most common responses is fear of a PR debacle lighting a brush fire on the web. Every marketer knows there are a hundred things that could go wrong on any given day–from product failures to employee indiscretions–and the fear of being caught flat-footed while the news lights up the social universe is a very real fear. In fact, one of the biggest market drivers for my company SocialRep is the need for businesses to have an ear to the ground and a way to effectively manage engagement. Surprisingly few companies, however, have protocols in place to manage social media disasters as they unfold–even those that have sophisticated crisis management protocols in place for non-social media issues.The good news is, it’s not that hard to create a plan. Why is this important? These recommendations should dovetail with an established crisis management program. Be Prepared Start getting engaged now.
Images of the social and economic world Here is an ordinary map of the world: Click on image for a larger version Roughly speaking, on a map like this, the sizes of the countries of the world are in proportion to their actual sizes on the surface of the planet and their shapes are the same as their actual shapes. (This is only approximate though, since some distortion is inevitable when you go from a spherical planet to a flat map.) It's possible, however, and sometimes very useful, to redraw the map with the sizes of countries made bigger or smaller in order to represent something of interest. Here, for example, is a cartogram that shows the human population of the countries of the world: Population In this map the sizes of countries are proportional not to their actual landmass but instead to the number of people living there; a country with 20 million people, for instance, appears twice as large as a country with 10 million. Gross domestic product Now here are a few more cartograms. Child mortality People living with HIV/AIDS
ChrisKenton.com Web Strategy by Jeremiah Owyang | Social Media, Web Marketing By Jeremiah Owyang, from Silicon Valley In many respects, Silicon Valley sits atop the world. Its growth and influence has made it the globe’s top location for innovation, STEM jobs, IT patents, venture capital funding, and Internet and software growth, and Unicorn startups galore. And yet there’s also been a shift in the Valley’s culture. One could argue that there’s an emergence of signs that strikingly resemble Detroit in the glory days of the age of transportation. In Detroit’s case, where I visited earlier this week, the Motor City reveled in its dominance in the 1950s, but growing social unrest soon culminated in a massive riot in the late 1960s. Here are four threats, aside from natural disaster, or whole scale physical attack for Silicon Valley today, along with a futuristic probing of their possible conclusions in the coming decades: Threat Two: Lack of Economic Diversity Means FragilityOne industry in a single city is a risk.
Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organizations Using Social Media (UPDATED) Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5. The Buzz Bin