The Ultimate Cheat Sheet for Expert Twitter Marketing With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? To help ensure you're not missing out on any of Twitter's great marketing benefits , we've pulled together this ultimate cheat sheet to help turn you into a Twitter marketing expert. 1. 2. 3. 4. 5. 6. 7. share your content on Twitter by adding Tweet Buttons to your blog, individual blog articles, landing pages, and any other content you create. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35.
The Ultimate Facebook Marketing Cheat Sheet Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 845 million members in its user base , it's still the most popular social network around. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. That being said, learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features. 1) Create a Business Page, Not a Profile First things first. 2) Claim Your Page's Vanity URL Once you've created your business page, make it more shareable and easier to find by creating a recognizable vanity URL (e.g. at . 3) Add a Creative Cover Photo Facebook's new page design enables you to feature a 851 x 315 pixel 'cover photo' at the top of your business page. 7) Star or Hide Posts
The Ultimate Google+ Cheat Sheet Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier. Google+ Vocabulary: Quick Reference Glossary Stream – the list of messages that is displayed on the Google+ home screen and for each Circle of contacts Hangout – a platform for group video chatting and collaboration that is used by Google+ members Circle – the method of organizing connections into groups for more targeted sharing and better privacy Google Profile – your personal home on Google+, which allows you to share interesting, work experiences, personal information, and much more Sparks – the magazine of Google+, which bring together information on a topic for easy viewing. Chat – a method for sending short messages to other Google+ members who are also signed in to Google+ Comment – a response to a user's Google+ post The Basics Google+ vs. Google+ 101
How to Setup Social Media Discussion Groups for Business Is networking a big part of your job or business? Have you participated in or considered starting a discussion group? The good news is LinkedIn, Facebook and Google+ all offer options. In this post, we’re going to look at how social media groups work for businesses and how you can benefit from them as both an owner and a participant. #1: Google+ Communities Let’s start with the newest kid on the block for social media groups: Google+ communities. Benefits as a Member One of the nice parts about Google+ communities is that you can participate in them using your personal profile or your business page—an option you won’t find on any other social network. Google+ page participating in a Google+ community. The challenge for any member of a community, including businesses using their page, is getting past the Google+ community moderation filter. Benefits as an Owner When your business creates a community, you get some perks as well. Google+ community listed on your business page. #2: Facebook Groups
How to Create Marketing That's Actually Helpful [Printable Checklist] Have you noticed how your Facebook News Feed contains a stream of posts from your over-sharing aunt, your latest favorite band, the Whole Foods around the corner, that one popular girl from high school, and Yahoo! News? Now more than ever, brands are using the same digital real estate we all use to connect with peers, friends, and family to reach consumers. Jay Baer, a marketing strategist, speaker, and author of a new, New York Times Best Selling book called Youtility: Why Smart Marketing Is About Help Not Hype, says this social media melting pot of brands, friends, and family creates an “invitation avalanche:” everyone and every brand is inviting you to read this, watch that, “like” it, then share it. We’re bombarded with these invitations masquerading as news, advertising, events, articles, and status updates. If as a company you become massively useful, your customers will keep you close in their digital watering holes, just like friends and family. Here’s what it looks like.
What to Do When No One Responds to Your Pitch Emails Skip Advertisement This ad will close in 15 seconds... Young Entrepreneurs Today's Most Read 9 Proven Ways to Get People to Take You Seriously 4 Intangibles That Drive CEOs What It Takes to Go From Dead Broke to 6 Figures in 6 Months The Mentality of a Successful Career 4 Big Challenges That Startups Face These Siblings Are Cooking Up America's First Meatless Butcher Shop Kim Lachance Shandrow 3 min read News and Articles About Young Entrepreneurs Failure 6 Stories of Super Successes Who Overcame Failure They're perfect examples of why failure should never stop you from following your vision. Jayson DeMers Podcasts Top 25 Business Podcasts for Entrepreneurs Podcasts are as easy to use as old-school radio but as specialized as blogs. Murray Newlands Entrepreneurship Programs Saxbys and Drexel Team Up to Promote Entrepreneurship Saxby's founder Nick Bayer talks about the one-of-a-kind program and why he wishes there was one for himself years ago. Carly Okyle Presented by Young Entrepreneurs Laura Entis Fear
How Writing Amazing Emails Can Further Your Career Don’t worry email isn’t dead or even old-fashioned yet, whatever the naysayers might be predicting. Social media might be taking over as ice-breakers, but the email is not only holding its own, it is also the strongest prong of the trident when it comes to having a handshake with someone who matters on the Web. Very few people in fact master the art of emailing. My colleague Joshua called it email sending anxiety. Sending professional emails gives an intangible boost to your online (and offline) reputation. Writing a Good Email Is Now a Basic Life Skill It is something that still has to be learnt. Be Prepared Do Your Research. You should also establish whether the person you are emailing is in a position to give you a leg up in your career or at the very least can be an influencer. Add the Personal Touch Never Mass Email. Also, when it’s a career related email, create a professional looking email account if you don’t have one already; preferably with your full name. Be Brief Respect Time.
A Beginner's Guide to Inbound Lead Generation We've all been through it. The moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings. "May I speak to Aaahnooom Hahsahn?" says the telemarketer on the other end. This frustrating interruption is exactly why we're here to discuss inbound lead generation -- a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers around the world. What is a lead? Let's start with the basics. Meaning, instead of getting a random cold call from someone who purchased your contact information, you'd hear from a business or organization you've already opened communication with. Why do you need lead generation? Whenever someone outside the marketing world asks me what I do, I can't simply say, "I create content for lead generation."
What It's Like Growing an Inbound Company Culture Most people think of a transition to inbound marketing solely as a marketing decision. But it’s really a cultural decision. When you go inbound, it takes a whole lot of confidence -- and maybe even a little bit of arrogance. Because what you’re saying is that you know something important -- that you have something worth saying out loud -- and that the rest of the world needs to hear your message. And when you start affecting the lives of others, it’s hard to look at it as a tactical strategy. People don't always understand inbound marketing at first. The first thing that always happens when I start to explain what it really means to adopt an inbound marketing strategy is the response ... Because like anything hard, it takes patience -- so sometimes, the natural thing to do is to water it down and oversimplify it. Don’t think for one moment it’s that simple. The next thing that happens is that members of the organization start to "get it." Start encouraging cultural change.