The Thinkers50 Summit - Thinkers50 Summit | Management Awards Management Methods | Management Models | Management Theories Benchmark For Business - Business Management | HR Conferences & Events Mind Tools - Management Training, Leadership Training and Career Training Newbons Blog Blog - bschool The 50 Best Tips for Small Businesses on Facebook Posted on May 3rd, 2011 As a small business, you may have heard what a great tool social media, and Facebook in particular, is for a business like yours. Of course, you can't just plunge headfirst and expect incredible outcomes. General Here you'll find great tips for all areas of Facebook. Pages Use these tips to better develop your Page on Facebook. Apps These apps and app ideas will help you make better use of Facebook's capabilities. Ads With these tips, you can get the most out of Facebook's ad platform. 50 Best Blogs for Following Asian Business Posted on April 25th, 2011 It's impossible to be involved in international business today without paying attention to the economies of Asian nations like China, India and Japan. Asian Business These blogs cover a wide range of countries and topics when it comes to business. China Learn more about the business and economic spheres in China through these blogs. India Japan
The World's Best Behavioral Economics Reading List digital marketing strategy Digital Marketing and Business Ideas worth Sharing 9 Social Marketing Metrics That Actually Matter Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares doesn't necessarily mean 100 sales — and it certainly doesn't measure the potential value of those 100 shares. For example, were any of the 100 fans sharing that post actually influencers? Did the fans in question sign up for your list, or share and forget? To find out which social metrics are really worth monitoring, we asked a panel of successful young entrepreneurs to share which numbers they're tracking right now on Facebook, Twitter and other social media sites. 1. We came up with a metric that we call "Facebook Engagement Ratio," which is the number of people talking about us, divided by the number of likes. - Kit Hickey, Ministry of Supply 2. - Shane Snow, Contently 3. - Laura Roeder, LKR Social Media 4. 5. 6. 7. 8. 9.