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How Social Media Drives New Business: Six Case Studies
Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while major brands like Starbucks, Virgin, and Levi’s have been participating in the social web for some time now, the rate of adoption among small businesses is increasing too. According to a recent University of Maryland study, social media adoption by small businesses has doubled from 12% to 24% in the last year. The Creme Brulee Man: Food from street carts have become a foodie favorite for San Franciscans. The other use of Twitter for Kimball is to tell people what flavor of creme brulee he is serving in a given day. Kimball says he has no marketing budget and Twitter has been a great way to amass fans. Dr. Last October, Dr. Photo Credit/Flickr/Snickclunck
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