Display Advertising Guidelines: The New 2012 Portfolio These updated Display Creative Guidelines are the work-product of an exhaustive 9-month cross-industry working group effort to bring the industry inline with the creative demands of brand advertisers. The IAB had two overriding goals for this update: Issue guidelines that empower creative shops to exercise the limits of their imagination, only tempering creativity as it relates to positive consumer experience; and Further simplify the digital supply chain by making these new guidelines easily accessible, adoptable and understandable. While the accommodation of every individual concern is beyond reach, near universal approval of these specifications and guidelines was achieved by the Working Group participants. Despite a few inevitable compromises, these updated guidelines represent a quantum leap forward— they embrace and foster creativity in ways never before possible. Availability and Adoption Please be advised that these IAB guidelines represent an industry recommendation.
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Library & Information Science Avenue Blending Ads into your Website Layout Advertising is the age-old medium which has been transformed via the Internet. Ads can be served on websites in different ways than TV or radio shows. Google AdSense is the most notable company, although there are plenty of alternatives to consider. Not to mention the growing popularity of in-video ads! But there is a systematic process for blending advertisements naturally into any website layout. Segregate Ads from Content This should be a no-brainer since most visitors aren’t coming to the site for advertising needs. Now this isn’t to say you should avoid ad placements in-between areas of content. If you have courage test out some ad placements 1-2 paragraphs into the article. Matchup Color Schemes Every website design must have some type of color scheme. This can’t always be applied to larger ad blocks with images or flash banners. Utilize a Sidebar or Two Unless you’re designing for a minimalist layout you should have extra space to include a small sidebar area. Decorate with Flair
5. Public, Private & Open - Online Learning - eduMOOC: Online Learning Today... and Tomorrow Is higher education "worth it." Online public, private, profit and open learning initiatives are all impacted by the public perception that higher education is over-priced and less relevant than it should be to today's job markets. What role does online learning play in this continuum of opportunities to learn? Live presentation On Thursday, July 28, at 2:00 pm Eastern, 1:00 pm Central, noon Mountain; 11:00 am Pacific time in the U.S. - 7:00 pm London time, we will host a live Web conference on the weekly topic. Joining us for the live session will be: Ray Schroeder, Moderator, Director, Center for Online Learning, Research and Service, University of Illinois Springfield Ray Schroeder is Professor Emeritus of Communication, and founding director of the Center for Online Learning, Research, and Service at the University of Illinois Springfield. As Director of Global Learning, Cable Green leads the Education projects at Creative Commons. Live Sessions Your screen will look like this: Blogs
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