Curation is More Than Integration The term “Curation” doesn’t yet score a hit in the archive of Scott Adam’s Dilbert cartoons, which means it’s still living the short half-life between entering the pop management lexicon and becoming the object of ridicule. Trust me. There are enough people running around the marketing world babbling about “curating,” that it won’t be long before Dogbert or the Pointy-Haired Boss skewer us all for using language that no real human being would ever utter. We hear a term like “curate” crop up in a few business conversations. We assume it’s the hot new topic, and thus begin employing it in our conversations, whether we understand it, or not. When “curate” first showed in our world, it was being used as a new way to speak about integration; of activating the various disciplines of marketing communications to work in synergistic harmony with one another. In truth, curation has more to do with the multi-participant communications flowing in the stream of social media conversation.
Is Content Curation the New Community Builder? Content curation has drawn my interest. I was at a tech conference last week and saw a couple of pretty cool applications for curating content. Setting a side the debate of right or wrong, these new content curation tools will make their mark. Content curation, which involves human filtering and organizing is much different than content aggregation. Over a year ago Mashable reported Why Content Curation Is Here To Stay; The debate pits creators against curators, asking big questions about the rules and ethical questions around content aggregation. Media Curation is the emerging trend toward integrating and pondering media content using a mix of machine and human resources. Media Curation is a complex subject among media professionals, with notable professionals both for and against the practice. But just as passionate are an emerging class of new publications and editors like Arianna Huffington of The Huffington Post and Michael Arrington of TechCrunch. So, Where are you with this?
How to use content curation to add value to your own website If you are responsible for adding high-value content to your website, you are constantly being challenged to find page or post topics which are new, shareable, helpful and original. As Google’s recent Panda update taught us, quick and easy content is not going to get our pages listed on page one of the search results. Besides which, quick and easy content does little to impress, engage or retain our readers. So, given that you are now going to focus on high-value content, are there ways and methods you can use to deepen your expertise as a real-time expert? I believe there are. My favorite method for keeping myself on the cutting edge, regardless of the content topic, is to become a content curator. Being a curator means seeking out the best of the best, wherever it is being published, and then collecting it in one place. No, I’m not suggesting you have to publish curated content on your own site or sites, although you can. 1. First, it allows you to find the best of the best in one place.
Content Curation versus Content Creation | Uptown Treehouse Blog As many of us know, in the social media marketing game content is king! Without anything to Tweet about or post about on Facebook our communities would fall by the wayside and our customers would stop listening to us. For most brands, the first question that must be answered before starting a social media strategy is “Where do we find good content to post about?” Creating content can be very expensive and time consuming. At Uptown Treehouse, we are responsible for reaching technologists and software developers on behalf of our Microsoft clients. Amongst the two communities that we manage on behalf of Microsoft we are responsible for 20 Tweets and 5 Facebook posts every day. RSS Feeds: Identify a list of blogs and news sources that consistently publish content that your audience enjoys. Twitter Lists: Twitter allows you to create lists containing people of interest. Google Alerts: You’ll want to know every time someone is talking about your brand, product or service online. Facebook Lists:
6 Ways to Use Curation for B2B Social Media One of the continuing trends in B2B social media is curating content from other sources and presenting it to your followers and subscribers. Depending on the medium you use to present it, this may include your own comments about the curated articles. While it is important to create your own original content for your company’s social media outlets, one way to broaden the amount of content your provide to your network is to share content of others. Curation is all about compiling and reviewing content and only sharing the best of it. 1. 2. 3. 4. 5. 6. What are some other ways you have curated content and shared it with your network?
Why Attention is the New Currency Online Like many digital marketers, I consume and create large amount of content daily. Whether it’s doing research or analyzing data, I’ve come to realize the economic value of attention. It’s relatively easy to create and publish content nowadays because technology has made it cost-effective and efficient. This isn’t the case when it comes to consuming content because our attention simply doesn’t scale. Just like our personal values have to be sorted and ranked in order for us to make wise and consistent decisions, so do our values for consuming information. As more and more businesses and individuals continue to produce digital content, one trend is starting to emerge as the explosion of content proliferates – the role of curators. Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action Moving forward, it’s important to look beyond the value that content creates but also how it gets consumed. The gatekeepers to quality: Content curators First up: Twitter.
Content Curation – How Infopreneurs Can Quickly Add Value | How To Blog & Information Marketing Content curation, a term that gained popularity in 2010, is the art of culling relevant, valuable and useful information from the vast ocean of data, and presenting it in a cohesive, interesting and comprehensive style that gives a ‘big picture’ view of a specific niche topic. No longer can anyone claim that they can peruse and make sense of all the content that exists (and is being constantly added) on even a very narrow range of subjects. 47 million websites were added in 2009 and an estimated 550 billion documents exist online today. The role of a content curator was first proposed around 2004, when the catchy term ‘Newsmastering’ was introduced by Robin Good of MasterNewMedia.com to describe a dedicated content analyst who would gather, collate and categorize content from various sources and compile it for consumption by those who are interested. What makes content curation necessary? Three factors drive the demand for content curation. What does a content curation process involve?
Content Strategy: How and Why to Curate Content Most of us understand the value of sharing information. But when the information belongs to others, we wonder “what’s the point?” Yet, as massive amounts of information abound, the art of content curation can help us provide resources to our audiences while positing ourselves as an authority. Here’s how. Curate When You Can't Create It takes more than just words to create content. Where do you turn to find new ideas or inspiration? Pointing others away from your site shouldn’t be regarded as poor marketing, but rather as a savvy way to position yourself and your company as an industry authority. Additionally, sharing secondary resources says that you and your company thinks outside the box. According to Andew Hannelly in his article Needles, Haystacks, and Content Curation for The Magazine Group’s Engage blog, how a company exhibits others information is what customers will regard as their end product. How did you present it to them? The Wisdom on Curated Content