WhenNOTto UseSocialMedia These days, everyone is talking about social media and discussing what services and tools to use, how to use them, why you should use them, etc. In fact, if you listened to all the advice out there, you would probably think that no matter who you are, whether an individual wanting to build a personal brand, or a large multinational corporation intent on communicating with customers, you should be using social media. But is social media for everyone? Are there times when you shouldn’t be using it at all? Editor’s note: This story is part of a series we call Redux, where we’ll re-publish some of our best posts of 2009. According to B&B, a magazine for marketing strategists, there are definitely some scenarios when social media should be avoided. You’re in a high-ticket business: The article recommends that businesses with only a few customers who each spend tens of millions of dollars with the company each year are better off not using social media.
List of thought processes Nature of thought[edit] Thought (or thinking) can be described as all of the following: An activity taking place in a: brain – organ that serves as the center of the nervous system in all vertebrate and most invertebrate animals (only a few invertebrates such as sponges, jellyfish, adult sea squirts and starfish do not have a brain). Types of thoughts[edit] Content of thoughts[edit] Types of thought (thinking)[edit] Listed below are types of thought, also known as thinking processes. Animal thought[edit] See Animal cognition Human thought[edit] Human thought Classifications of thought[edit] Williams' Taxonomy Creative processes[edit] Creative processes – Decision-making[edit] Decision-making Erroneous thinking[edit] see Error for some examples, see also Human error) Emotional intelligence (emotionally based thinking)[edit] Emotional intelligence – Problem solving[edit] Problem solving Reasoning[edit] Reasoning – Machine thought[edit] Machine thought (outline) Organizational thought[edit] Organizations[edit] Lists
SocialMedia v Web2.0 Web 2.0. A few years ago, it was the hottest buzzword around. It refers to the second generation of web apps following the Internet bubble that devastated not only Silicon Valley, but our economy in general. Social Media. Web 2.0 is a term that has been around since 2004. Google Searches Tell the Story I want to illustrate what happened this year in the form of graphs. Things I want you to note: 1. Graph #2 demonstrates search volume in 2009 for just the U.S There's only one conclusion I want you to draw from this graph: Social media has clearly overtaken Web 2.0 in the U.S. Finally, take a look at the graph for December 2009 search volume worldwide for these two keywords: This is the first month where "social media" overtook "Web 2.0" worldwide. In 2009, "social media" bested "Web 2.0."
10 Design Thinking Principles for Strategic Business Innovation I explained to them that "design thinking" is crucial to any innovation effort if a company wants to break out of its current competitive structure. Today's management concepts are heavily based on "optimization" and "scale economics". It means making better use of your resource and exercise your market power to gain competitive advantage. It does not really address the other side of the problem which is "size" can create a different set of problems. That's when legacys and bureaucracy hinder imagination and opportunities for growth for large organizations. During the last century we saw the perfection of the bureaucracy -- a form of organization that has been enormously successful and is the result of thousands of years of trial and error evolution. I think this is really a BIG part of the problem. The bigger question is what frameworks and processes are required to support innovation and how "design thinking" come into play?
Who Uses Social Networks and What Are They Like? (Part 1) A study released earlier this year by Anderson Analytics looked into the demographics and psychographics of social networking users on Facebook, MySpace, Twitter, and LinkedIn with a goal of providing marketers with information about users’ interests and buying habits as related to their network of choice. The end result is a detailed look at the profiles and habits of social networking users on the web today. Some of the study’s findings echo things we’ve already heard. For example, Facebook users tend to be old, white, and rich. MySpace users are young…and fleeing. Other info is new: Twitterers are more likely to have a part-time job, LinkedIn users like to exercise and own more gadgets. Editor’s note: This story is part of a series we call Redux, where we’ll re-publish some of our best posts of 2009. Of course, not everyone is devoted to one social network alone. Interacting with Brands When it comes to brands online, the study found that: Social Networking Myths Shot Down
Thinkmap Visual Thesaurus - An online thesaurus and dictionary of over 145,000 words that you explore using an interactive map. Welcome to the Visual Thesaurus, an interactive tool that allows you to discover the connections between words in a visually captivating display. Word maps let you search for just the right word and then explore related concepts, revealing the way words and meanings relate to each other. It's a word-lover's delight, with more than 145,000 words and 115,000 meanings organized in an innovative and intuitive design. Try it now! Access to the Visual Thesaurus also includes our online magazine, updated daily with fresh new content about language and the creative process. Interested in finding out more?
How a 40,000+ Employee Company Trains its Employees on Social Me If you need further evidence that social media is here to stay in the corporate world, look no further than Telstra, the Australian telecom giant. The 40,000+ person company makes social media training mandatory for its employees and formalized a policy of “3Rs” - responsibility, respect and representation. Taking things a step further, today the company is trying something about as transparent as it gets – publishing their entire social media training guide online, so that anyone can check it out, learn and critique.We got a chance to take a look at the guide, which takes the form of a comic book but also includes narration from a speaker (in a cool Australian accent too). It starts with the very basics – like “what is Facebook?” Clearly, it’s a bold move by Telstra that will leave them open to plenty of criticism, but ultimately we think it’s a smart one that should foster a lot of conversation in the space.
Sally's MA Blog Scamville: The Social Gaming Ecosystem Of Hell Last weekend I wrote about how the big social gaming companies are making hundreds of millions of dollars in revenue on Facebook and MySpace through games like Farmville and Mobsters. Major media can’t stop applauding the companies long enough to understand what’s really going on with these games. The real story isn’t the business success of these startups. It’s the completely unethical way that they are going about achieving that success. In short, these games try to get people to pay cash for in game currency so they can level up faster and have a better overall experience. Which is fine. The reason why I call this an ecosystem is that it’s a self-reinforcing downward cycle. Here’s the really insidious part: game developers who monetize the best (and that’s Zynga) make the most money and can spend the most on advertising. The games that scam the most, win. And some users aren’t dumb, either. Left alone, the system really will slide into a full blown disaster. Examples Of Scams:
6 User Experience Statistics You Should Pay Attention To Numbers, feedback, trends and other statistics coming from several areas which lie within and outside an organisation are factored so deeply in User Experience (UX) that they make their gathering, evaluation and the setting of action points an intricate science in and of itself. Indeed, the depth that is involved in the field of User Experience and its growing prevalence that spans through a wide range of industries can make it a daunting task to even decide which statistics are worth gathering and analyzing let alone how to analyse them and decide on what corrective measures to take based on their analysis. The difficulty lies not only in the ability to cull the important statistics from the more superfluous ones but also on deciding how much is necessary. What pearls of wisdom have these sages to impart, then? Frequently, Customer Relationship Management (CRM) seems to be one of the biggest source of statistics that contains useful values which are closely related to User Experience.
Design & Thinking - a documentary on design thinking