Gamification time: What if everything were just a game? 21 June 2011Last updated at 00:15 By Katia Moskvitch Science and technology reporter, BBC News How Microtask's Digitalkoot game helps weed mistakes out of the Finnish National Library's e-archives One more step, and a tiny creature will cross the bridge and get to safety. Just one more step - but letters do not match, the fragile structure blows up and the brown mole falls into a digital abyss. But as Juha Valtamo, a 21-year-old Finnish student, correctly types the next word that appears on the screen of his laptop, another mole happily reaches the destination. Digitalkoot may sound like a typical online game - but there is more to it than just building bridges and saving moles. Every time players complete a level, they help with a real-life task - digitising huge archives of Finland's National Library. Words that players need to type come from millions of pages of newspapers, magazines and journals, digitised by optical character recognition. 'Gamifying' crowdsourcing “Start Quote Banking ideas
4 Ways Brands Are Tapping the Power of Social Games on Facebook "Gamification" is one of those magical buzz words that is simultaneously grating and legitimately useful. Whatever you make of the jargon, gamification is a huge trend for marketers, who use game mechanics — such as rewards, leaderboards and challenges — to build brand loyalty, grow their community and boost sales. Of course, the grand-daddy of gamification is gaming itself. Social gaming has become a billion-dollar industry with massive opportunities for brands and marketers to reach new audiences and increase sales. 1. Ads are pretty much everywhere you go — in your magazine, on your buses, on your favorite website — so why not your social games? Brands are starting to realize that buying in-game ads is not wasted money. Considering that Facebook has a potential audience of more than 800 million users, that's a lot of potential buyers and brand evangelists in the making. 2. Brands are starting to add game mechanics to all manner of campaigns. The L.A. 3. 4.
Virgin America Virgin America, which has sought to make flying more fun than mundane for its customers, is now trying out a similar philosophy for those waiting at one of its terminals. The airline has launched a program at the new Terminal 2 at San Francisco International Airport, combining Foursquare and Facebook checkins to award badges such as “ground crew” (one to four checkins) and "captain” (50 checkins). Passengers will randomly be awarded prizes — like T-shirts and flight vouchers — based on the checkins. In order to take part, consumers have to agree to Facebook’s Terms of Service on the Terminal 2 Takeover app, created by Context Optional, on Virgin America’s Facebook Page. Once consumers opt in for the program, they’ll find various surprises at the terminal checkin areas, like video games and artwork. Terminal 2, which opens Thursday at the airport, includes a “Recompose” lounge, mood lighting, organic dining and elevated work tables with outlets and Wi-Fi.
Examples of Facebook Apps by Brands – 7 of the best The average user tends to spend the majority of their time on Facebook through the use of Facebook Apps. The aim of this article is quite simply to identify some of the best examples of Facebook Apps designed and employed by brands. We’ve selected seven outstanding examples from the tens of thousands that are available to users. 7 of the best examples of Facebook apps that we found: #1 – Innocent Drinks: Innocent Fruit Picker Design: 5/5 Longevity: 5/5 Shareability: 5/5 Overall: 15/15 This is one of the best examples of Facebook Apps we could find, and should really come with a health warning. #2 – Red Bull: Super Mega Nitro Jump Design: 5/5 Longevity: 4/5 Shareability: 5/5 Overall: 14/15 Of all the brands on Facebook, Red Bull offer some of the best examples of Facebook Apps to their 30m or so fans. #3 – Dominos: Play Today Design: 4/5 Longevity: 3/5 Shareability: 5/5 Overall: 12/15 Dominos Play Today is a simple, Tetris-style Facebook App. #4– Rangemaster: Win A Rangemaster
Radio Shack Says Foursquare Users Spend 3.5X More Christopher Heine | April 11, 2011 | 2 Comments inShare41 Retailer extends geo-social campaign three months while national chains up their check-ins game. Radio Shack CMO Lee Applbaum made a revelation last week that helps explain why national retail chains are warming to Foursquare. "Foursquare users at Radio Shack generally spend three-and-a-half times more compared to what non-Foursquare users [spend]," Applbaum said, while speaking at the Ad Age Digital conference. Today, his Fort Worth, TX-based brand was scheduled to end a month-long Foursquare initiative. When asked about Applbaum's statement, Parker said Foursquare users tend to purchase items like wireless devices that have a higher price point. "They are more tech-savvy, they're younger, and they have higher disposable income," he explained. According to Foursquarebrands.com stats, Radio Shack ranks third among retailers with 27,400 Foursquare followers while trailing Starbucks (41,400) and Walgreens (38,200).
5 Acciones de marketing españolas en Social Games de Facebook originales | Hablando en corto. El blog de María Lázaro Unos 250 millones de usuarios juegan social games en Facebook, una actividad que en 2011 le reportó a la plataforma el 12% de sus 3.710 millones de dólares de ingresos. Se calcula que unos 81 millones de personas juegan en Facebook al menos una vez al día, dedicándole en total 9,5 horas a la semana. Potenciar el desarrollo de social games y reducir la dependencia de Zynga, su principal partner en esta área, es una de las prioridades de la compañía de cara a su salida a Bolsa, prevista en mayo de este año. Para Facebook, los social games son una fuente de ingresos con un amplio margen aún por explotar. ¿Y para las marcas? 1.Impulsar el reconocimiento de la marca vinculada a una experiencia positiva y con un elevado índice de atención: el juego. 2. 3. 4. 5. 5 Marcas españolas con social games en Facebook En España, son aún relativamente pocas las empresas que incluyen los juegos sociales de Facebook en su estrategia de marketing. 1. 2. 3. 4. 5.
Gamification: More to marketing than just a buzzword? Raf Keustermans looks at case studies and gauges expert opinion on the latest hot topic. Gamification. The world alone makes some people nervous. Or aggressive. It is one of those terms that is overused to a point where it almost lost its meaning. The word is (ab)used for a variety of topics, usually with the aim to increase the hype factor: from using games in marketing campaigns or promotions (sweepstakes, ‘wheel-of-fortune’, advergames) to advertising in existing games or virtual worlds (McDonald’s in FarmVille) to far-stretching philosophical concepts (‘everything is a game’). There is no formal definition that has been agreed upon, but most agree that gamification is all about using game mechanics - such as badges, levels, achievements and leadboards - for non-game applications, including consumer-oriented web and mobile sites. What is agreed on, however, is that it is capturing the imagination of a growing number of business experts and leading-edge organisations. Any substance?
Audi lanza una app en Facebook para promocionar la Copa Audi Center de Madrid Para dar a conocer la Copa Audi Center Madrid, Audi ha estrenado una app a través de NetBooster (servicio de renting), sencilla, rápida, económica, adaptable y que permite personalizar el juego con el que pretenden promocionar este evento. La campaña de Audi Center Madrid ( dentro de las distintas opciones que ofrece el servicio de renting, se ha desarrollado en forma de concurso. Los usuarios pueden formar su propia escudería virtual e invitar a sus amigos. La primera fase de la carrera virtual se plantea entre Moncloa y Las Rozas, pero ya está prevista la incorporación de otros tres recorridos. ¿Qué premio consigue quien participa? El ganador en la categoría individual de la primera carrera podrá utilizar un A5 durante el fin de semana que él elija y el equipo ganador tendrá entradas para ver a su equipo de baloncesto favorito. ¿Qué beneficios aportan las apps para marcas como Audi? ¿Por qué no pensar algo parecido a lo de Audi?. ¿Qué os ha parecido?