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Quand les codes QR font preuve de créativité Sortes de codes-barres améliorés, les codes QR font aujourd'hui de plus en plus souvent preuve de fantaisie et d'inventivité pour grignoter des parts de marché! Le code QR est un code-barres en deux dimensions constitué généralement de modules noirs disposés dans un carré à fond blanc. Le nom "QR" qui est en réalité l'acronyme du mot l'anglais "Quick Response", désigne un code-barres dont le contenu des données doit être décodé le plus rapidement possible. Destiné à être lu par un téléphone mobile ou un smartphone, ce code permet de déclencher facilement des actions comme la navigation vers un site internet, le déclenchement d'un appel vers un numéro de téléphone ou la géolocalisation d'un endroit situé sur Google Maps ou Bing Maps. Avez-vous déjà partagé cet article? Partager sur Facebook Partager sur Twitter "Le Code QR n'est pas seulement un moyen de rendre le traditionnel code-barres 2D plus attractif.
5 Steps to a Successful QR Code Marketing Campaign Are you wondering how to use QR codes to enhance your marketing? Keep reading to learn some tips for implementing 5 essential steps. Why QR codes? QR and other two-dimensional (2D) codes can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time. Here’s a cool video that gives you an intro to QR codes. QR code to the Social Media Examiner home page. In North America, QR and 2D codes are still a novelty. This article will help you learn from those mistakes and develop best practices for creating a favorable user experience that serves both you and your community well. If you need a refresher on the basics of QR, this comprehensive article will give practical information on how QR codes can grow your business. #1: Plan your QR code campaign strategy Here are some ideas and considerations to help you get started building your strategy. Understand Your Target Audience: Does he/she need instructions about the use of QR codes?
L'audience de l'Internet mobile au premier trimestre 2011 Les fêtes de fin d'année ont dopé le trafic sur mobile. Principaux bénéficiaires : Google et Amazon. Le classement des audiences des groupes les plus importants sur mobile est toujours dominé par Google qui gagne près de 5,5 millions de visiteurs uniques (VU) au mois de décembre 2013, selon les résultats de Médiamétrie//Netratings. La croissance d'Amazon se retrouve dans celle de son site mobile, qui gagne plus d'1,7 million de VU.
HOW TO: Make Your QR Codes More Beautiful Hamilton Chan is CEO and founder of Paperlinks. With the free Paperlinks iPhone app, featured previously by Apple as the #1 New & Noteworthy app, consumers can scan and view QR code content with a native app experience. Paperlinks also provides a powerful platform for generating QR codes, hosting content and tracking their performance. The QR code: A thing of beauty or an eyesore? The magical barcodes that can be scanned by a smartphone to launch an offline-to-online experience are often criticized for their black and white checkerbox appearance. Fortunately, QR codes are malleable and can be redesigned in truly extraordinary ways, while still maintaining their scanability. QR codes have so much potential from a design perspective, so let’s take a look at a few tricks and techniques you should keep in mind when designing a code to enhance your brand and appeal to your audience. 1. The easiest way to add branding power to your code is to add color to it. 2. 3. 4. Conclusion
Le marché du m-commerce a pesé 500 millions d'euros en 2010 Le marché français du m-commerce a pesé 500 millions d'euros en 2010, selon le cabinet Xerfi, qui estime qu'il grimpera à plus de 13 milliards d'ici 2015. Le m-commerce devrait passer le cap des 13 milliards d'euros en France à l'horizon 2015. C'est ce qu'affirme une étude du cabinet Xerfi, qui estime à 500 millions d'euros la taille du marché en 2010. Selon une récente étude réalisée par CCM Benchmark Group (éditeur du Journal du Net, ndlr), les voyages sont les premiers biens achetés depuis un téléphone mobile. Web Analytics Inc. - Using QR codes and Google Analytics to track mobile devices Google Analytics also has a great feature that allows for us to measure the impact of marketing and promotional efforts. This includes email campaigns, partner banner ads, Google Adwords, and social media, and we now have a great opportunity to blend out offline campaigns with our online measurement. This opportunity is specifically tailored to mobile device users, and it is called “QR codes” – or the funny looking square barcodes that are increasingly common. To run part of your campaign using QR codes to target mobile device owners. Figure out the URL of the landing page on your Website that you would like to send your mobile visitors to once they respond to your “ad” and use your QR code. There is a lot of potential to tie real time advertisements on public screens (or TV in general), to promotional campaigns. This entry was posted in Technology, Blog, Web Analytics and tagged Google Analytics, marketing, mobile, mobile internet, QR codes, web analytics.
Plus de 3 millions de Français ont déjà acheté sur leur mobile 3,3 millions de Français ont déjà testé le m-commerce, essentiellement pour des voyages et des biens culturels. Le mobile est surtout utilisé en l'absence d'Internet fixe. Alors que la France compte plus de 16 millions de mobinautes, 3,3 millions de Français se sont déjà essayé au m-commerce, selon l'Observatoire des nouvelles tendances de consommation de CCM Benchmark (éditeur du Journal du Net), présenté mardi 10 mai à la Fevad. Les deux tiers de ces "mobi-acheteurs" sont des possesseurs d'iPhone. Les voyages sont les premiers biens achetés depuis un téléphone mobile. "Les acheteurs sur mobile sont avant tout des gens rompus à l'achat en ligne qui achètent via leur mobile dans certaines conditions", souligne Gilles Blanc. Le nombre de mobinautes ayant testé le m-commerce devrait encore progresser à mesure que se développeront sites et applications mobiles transactionnelles.
QR Code Generator? The Best QR Code Generators There are quite a few QR Code generators online. Some of them like Barcode Maker simply cosmeticize the Google Chart API while others like ZXing have full MECARD encoding. Here are the best examples: QR Code and 2D Code Generator Kerem Erkan has produced an excellent QR Code, Micro QR Code, Datamatrix and Aztec Code generator with many interesting features including URL shortening. Esponce Configure size, version, error correction etc., and save as PNG, TIFF, JPEG, GIF, XAML, SVG, EPS or all in a ZIP file. Online Barcode Generator Generates QR Codes and almost all other known barcode types, error correction and EPS download available. Jason Delport’s Create QR Code User interface for the Google Chart API with 500px x 500px maximum size. BeQRious 50px x 50px images can be inserted in the code and output can be saved as gif or pdf. i-nigma QR Codes and Datamatrix codes at small, medium and large sizes. Invx One size but generates a QR Code and a Datamarix Code simultaneously.
How 5 Non-Profits Are Innovating With Mobile Holly Ross is the executive director of NTEN: The Nonprofit Technology Network, where she helps her members put technology to use for social change. You can follow her on Twitter at @ntenhross and read the NTEN blog. Even before that first cup of coffee, an increasing number of us are reaching for our mobile phones in the morning. While the Red Cross made text-to-give campaigns famous after the Haiti earthquake, there are a variety of additional opportunities to use mobile to engage your audience in a cause. Non-profits, both large and small, are using mobile to educate, activate, and engage audiences of all sizes. 1. As it turns out, you don’t have to head to the Bronx Zoo to find wildlife in New York City. Results are compiled in an online map. 2. They are able to text their supporters and, when the supporter responds, automatically connect that supporter to their state legislator via a phone call. 3. Forget a string tied around a finger. 4. 5. The Future of Mobile and Social Good
QR Code and 2D Code Generator | Kerem Erkan This page is an online two dimensional code generator which is written in PHP. It can generate QR Code, Data Matrix, Aztec Code and Micro QR Code for the time being. Because QR Code is much more popular than the other code formats, it is separately named in the page title. Using the form on this page, you can create two dimensional code images that trigger various actions on the scanner device. Please be sure to read the Notes and FAQ sections below before requesting help in the comments if you encounter any problems with code generation (Especially for Micro QR Codes or backslash characters you may encounter on some codes!). This page is very popular and because of that, it gets an incredible amount of comment spam. I am getting many questions about scanning the codes created on this generator. If this generator has somehow been useful to your commercial business, perhaps you would consider contributing by clicking the PayPal button below. Notes: QR Code Scanners: