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6 New & Innovative Social Media Campaigns to Learn From

6 New & Innovative Social Media Campaigns to Learn From
We're always on the lookout for innovative social media campaigns at Mashable. This week we scoured the web and our Twitter feeds to find some of the most interesting campaigns out there. From utilizing online video in an inventive way to creating a unique presence on Facebook, these six social media campaigns are some of the most original pieces of work as of late. Let us know about your favorite recent social media campaigns in the comments below. 1. Ad agency Amsterdam Worldwide unveiled the first in a series of blogger films, called “Visual Life,” for technology brand Intel back in January 2011. The first video of the series documented the work of fashion blogger and photographer Scott Schumann, The Sartorialist. The video went viral when it was embedded on The Sartorialist blog, but also gained a lot of views from Facebook, The Cool Hunter and mobile devices. 2. 3. 4. 5. Facebook fan acquisition is Samsung's key goal with this campaign. 6. Your Picks

How Do I Reactivate my Facebook Account? Has your Facebook account suddenly been disabled? Don't worry, it can happen to anyone (even celebrities like Roger Ebert), and it can usually be fixed with a little effort and a careful approach. First, you should get acquainted with Facebook's Statement of Rights & Responsibilities. We know, it's a long document but it contains important guidelines on what you should and shouldn't do on the world's biggest social network. Why Was My Account Disabled? Often, the reason your account was disabled is an inappropriate photo you've posted — nudity of any sort is a big no-no on Facebook. Your account may also have been blocked. The biggest mistakes you can make on Facebook pages Today, we are going to analyze a touchy topic – mistakes that companies most often do on their Facebook Pages, and go into the details of them. This list of most common mistakes should give you a better idea of how to post on your Facebook Page. They are not ordered by importance. 1. This could be also represented as spamming their Facebook fans which shouldn't be done by any means. Posting too many times a day should be different for brands and media companies. For media companies, the threshold that fans can endure is much bigger, typically in the range of 6 – 12 posts per day. 2. Reposting - though sometimes recommended by social media marketers, it is not a recommended thing to do. 3. Well, we all know the Nestlé Kitkat case by now, be very careful while trying to argue with your fans. 4. Another Kitkat sin, but also of many other companies - instead of deleting, set rules of how to manage negative comments. 5. This is different from #1. 6. 7.

Intelligent Head Quarters “More relevant and valuable connections will change the world.” Or at least, that is the viewpoint of Cisco’s Chief Futurist Dave Evans (2012), discussing the importance of the Internet of Everything (IoE) and what this will mean for us all. Importantly, as Evans clearly points out, despite the developments of the past 50 years and with tremendous improvements in communications, medicine, science and more there are still some very basic, fundamental problems that remain with the human race. The four components of the Internet of Everything As we all know, currently we are entering the age of the Internet of Things. “As things add capabilities like context awareness, increased processing power and energy independence, and as more people and new types of information are connected, IoT becomes an Internet of Everything.” The Internet of Everything in itself is explained to be a network of networks where billions/trillions of connections create both new opportunities and new risks.

Social Media Strategy-50 Articles to Expand Your Perspective At its core, The Brainzooming Group helps organizations become more successful by rapidly expanding the range of strategic options they consider. We then help them prioritize and plan for implementing the strongest alternative. Since many organizations are challenged right now in determining what social networking means for them, we’re doing lots of work on social media strategy. We apply our strategy development methodology to social media to help clients get a quick handle on smart moves into social business. That’s what we want to hear! Adapting the Brainzooming methodology more specifically to social media strategy has triggered a lot of development and writing in this area. You won’t find an article on “How Do I Set up a Facebook Page” for my business. What you will discover are very adaptable principles on how social media can work (or work harder and better) for your organization and its audiences. Core Strategy Social Media Metrics and ROI Social Media Listening Content Marketing

7 Ways to Optimize Content for Social Sharing Social media can be a very valuable tool for promoting content. While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections. By making it easy for others to share your content to their personal networks as well, you'll be significantly extending the reach of your content. So what can you do to help move this process along? 1. 2. 3. 4. 5. 6. 7. What other tips would you suggest to make your content social media share-friendly? Image Credit: carlos_maya Netzkultur - Das digitale Kulturgut Von Nikola Richter Die Autorin Nikola Richter bei der Literaturwerkstatt Berlin. (imago stock & people) Haltet den Stream! Reizüberflutung, Datenverwertung, Überwachung: Das Netz, einst als Heilsbringer einer vernetzten, demokratischen Welt gefeiert, scheint heute viele seiner Versprechen nicht eingelöst zu haben. Doch wer hat Schuld? Es war im August vergangenen Jahres, als Steve Roggenbuck, ein 26-Jähriger aus Michigan, auf Facebook 2.500 Freundeskontakte löschte. "Fast jeden, den ich entfreundet habe, kannte ich kaum, obwohl wir für viele Jahre hier 'befreundet' waren. Steve Roggenbuck ist Dichter, der es über das Internet zu Ruhm gebracht hat. "Ich habe gemerkt, dass es mich nicht glücklich macht, berühmt zu sein oder viele Fans auf Facebook zu haben." So lässt sich seine lange Erklärung zur Löschung von Freundeskontakten auch als eine Analyse über das Glück von persönlichem Austausch in Netzzeiten lesen, gewachsen aus seiner urtümlichen, scheinbar banalen Erfahrung heraus.

Google+: The Complete Guide Using Google+? Add Mashable to your circles. You'll get the latest about new Google+ features and tips and tricks for using the platform as well as top social media and technology news. Guide updated January 18, 2012 Google+: It's the hot social network on the block. In just a few months, Google's competitor to Facebook and Twitter has amassed more than 40 million users, and its growth hasn't stopped. Google+, however, isn't the easiest thing to understand. A recent change new and old Google+ users should take note of is Search Across Your World launched on Jan. 10, 2012. Now Google can pull search results from your Google+ friends and material from other Google+ users whom you don't follow who have related content labeled public. We will continuously update this guide as new initiatives such as the Search Across Your World are started, further integrating Google+ into the Google ecosystem. So, without further ado, here is Mashable's complete guide to Google+: What Is Google+? Profile Photos

8 Ways to Sculpt Your Personal Brand Using Social Media 8 Ways to Sculpt Your Personal Brand Using Social Media Perhaps one day the traditional resume will disappear as we know it today. Maybe LinkedIn or Google will replace it. Currently however, social media and Google mostly supplement resumes for some organizations. An online personal brand can either help or hurt a person’s chances of getting hired, landing a contract or sale, getting that book deal, being booked for a speaking gig and even getting into college. It doesn’t matter if you like it or not – it’s the world we live in today. Engage – Engagement is a two-way street. Although the steps above are well known personal branding best practices, there are others left to be discovered.

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