Unlocking Viral Secrets On Facebook: MIT Study Brands can increase the number of people who install their Facebook apps by 400% through a combination of private and newsfeed messaging, according to a new MIT study. The effectiveness of different Facebook strategies was determined by randomly giving users of Facebook apps different experiences and observing how activity spreads throughout the network. Researchers found the winning strategy to be up to two times more effective than email, and 10 times more effective than banner ads. Here's how it all breaks down. Passive Vs. Active After gaining rare access to an actual business about to launch a Facebook app, Professor Sinan Aral of NYU and MIT and Dylan Walker of NYU were permitted to randomly assign two versions of the product and record user network activity. In the "passive" broadcast version, the app would automatically post to a user's newsfeed as they interacted with the product, such as declaring their favorite movie or writing a scathing movie review. Email Vs.
What Is Web 2.0 by Tim O'Reilly 09/30/2005 Oct. 2009: Tim O'Reilly and John Battelle answer the question of "What's next for Web 2.0?" in Web Squared: Web 2.0 Five Years On. The bursting of the dot-com bubble in the fall of 2001 marked a turning point for the web. The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. In the year and a half since, the term "Web 2.0" has clearly taken hold, with more than 9.5 million citations in Google. This article is an attempt to clarify just what we mean by Web 2.0. In our initial brainstorming, we formulated our sense of Web 2.0 by example: The list went on and on. 1. Like many important concepts, Web 2.0 doesn't have a hard boundary, but rather, a gravitational core. Figure 1 shows a "meme map" of Web 2.0 that was developed at a brainstorming session during FOO Camp, a conference at O'Reilly Media. Netscape vs. At bottom, Google requires a competency that Netscape never needed: database management.
5 Most Essential Facebook Marketing Metrics Here are five simple, but oh-so-useful social media metrics you should be measuring right now. Volume The first — and easiest — social media metric to measure is volume. What is the size of the conversation about your brand or your campaign? While volume can seem like a simple counting metric, there’s more to it than just counting likes and wall posts. Facebook insights has a useful metric, cleverly called “people talking about this” that measures how many unique people have posted something to their walls about your brand page. Learn when volume is higher — are there days or times when more people seem to be talking about your brand? Reach Reach measures the spread of a social media conversation. On its own, reach can help you understand the context for your content. And of course, a large audience is good, but reach alone does not tell you everything. Engagement Speaking of engagement metrics, this is one of the most important areas to measure in social media. Influence Share Of Voice
5 Ways Brands Use Pinterest To Authentically Connect Here's the big shocker: If you don't think about strategy before you dive into Pinterest marketing, your pinning efforts are very likely to be a giant waste of time. The first thing you need to do—even before you create your boards and pins—is to define your company's Pinterest strategy in order to determine which individuals you are trying to reach with your marketing efforts. And the more you know, the better your chances of being able to truly connect with those people. Defining Your Ideal Client One of the best ways to create detailed, useful buyer persona profiles is to connect directly at the source; that is, to interview people. You want to know as much as possible about each group of people, so ask as many questions as you can. Use the answers you gather to create a detailed profile on each type of client you are trying to attract to your business. Oreck (@oreck), maker of vacuum cleaners, air purifiers, and other small appliances, focuses on women as their ideal clients.
Facebook Map Social Networking Networks get things done. Whether it's sending a letter or lighting your home. Networks make it happen. To get from Chicago to Santa Fe, we need to see the network of roads that will get us there. Of course, people networks can help us with finding jobs, meeting new friends, and finding partners. The problem with social networks in the real world is that most of the connections between people are hidden. This problem is being solved by a type of web site called a social networking site. Here's how it works. When you find someone, you click a button that says, "Add as Friend". What's really cool, is that you can see who your friends know, and who your friends' friends know. This solves a real world problem because your network has hidden opportunities. Like a map for a highway, they can show you the people network that can help you get to your next destination, whether it's a job, a new partner, or a great place to live.
5 Fabulous Facebook Marketing Infographics 0Share 0Share 0Tweet 0Share 0Share 645inShare Jeffbullas's Blog Internet Marketing 5 Fabulous Facebook Marketing Infographics Written by Jeff Bullas - 33 Comments Categories: Facebook, Facebook Marketing, Infographic, Infographics, Social Media, Social Media Marketing It is projected that Facebook will have one billion users by 2013. Facebook as a marketing medium cannot be ignored despite the misgivings of senior management (who grew up in the analog world of Print, TV and Radio) to commit marketing dollars to something their daughter uses to post Saturday night party photos on! Many CEO’s do not know the difference between a “Brand” Facebook “page” and a personal Facebook profile! The penetration of the digital social web world into our lives is not a fad that is going away, it is here and it must be embraced. Some Revelations 1. Source: AES Connect 2. Source: AllFacebook 3. Source: Webmarketing 123 4. Source: Flowtown 5. Source: KISSmetrics More Reading Image by _tar0_ 645inShare Powered by frugal
10 Best Facebook Campaigns Facebook marketing campaigns seem to be going all warm, caring and fluffy recently as brands realize that solving problems and helping those in need can be a very effective marketing tactic. Three of the Facebook campaigns in this list have an altruistic reason behind their campaigns, from donating $500,000 each to 20 schools to raising funds for the “Make A Wish Foundation”. The marketing goals for the Facebook pages vary but quite often the simple goal of just increasing their fan count to their Facebook page seems to be top of the list as brands have worked out very quickly that being able to communicate to 1,000′s or even millions of fans via a simple status update is very efficient highly leveraged marketing. Companies have also realized that people’s main reason for becoming a fan for the most part is not so charitable, but is about having access to the latest special offers and freebies. 10 Best Facebook Campaigns 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.