Super Advanced Not Provided Keywords Analysis in Google Analytics Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact of ‘not provided’ keywords on various marketing channels. We should also embrace this fact that one day we will lose majority (if not all) of the keyword referral data from searches made by logged-in Google users: ‘Not provided’ keywords don’t fall into the category of either branded keywords or non-branded keywords. Related Post: How to optimize Organic Search Campaigns without Keyword Referral Data In a world of multi-channel marketing, people are exposed to multiple marketing channels (organic search, paid search, display, social etc) before they make a purchase or complete a conversion. In this post you will learn to calculate the impact of ‘not provided’ keywords on: Some background information about Channel Labels and Channel Grouping Update My Answer:
3 Tools to Track Youtube Popular Videos Ah, YouTube…I have lost track of the number of hours I have blissfully wasted on that site. Even when I know there is something I need to get done, and I am anxious about doing it by the deadline, I still find myself on there. It is the lure of stupid music videos and clips of cats doing human things. Who can resist its unproductive call? Just writing about it is making me want to go there now and watch something before I continue. They could be watched to view trends and so add to a social media campaign. 1. Search for someone’s channel name to see their complete stats, including subscribers and video views. 2. Check out trends based on most shared, most viewed, or demographic. 3. This is just a straight ranking system. How do you keep a look at the most popular videos on YouTube?
5 Powerful WordPress Plugins to Help Prevent Content Theft In this post you’re going to learn about the different ways in which your blog content is been stolen without attribution for the benefit of others and which plugins you can use to stop it. The unfortunate truth of being a blogger and content publisher is that there are a select group of people that constantly rip off our content, display it as their own and give us no attribution for our hard work. Before I go any further I want to be clear; I’m not talking about syndication here which is not a problem in my eyes providing attribution is provided along with a link back to the source. I’m talking blatant content theft where individuals scrape RSS feeds for new content and then publish it without attribution and publish it on their own properties (sometimes even spinning it into something that looks like a 5 year old wrote it). WordPress Plugins to help Prevent Content Theft Below you will find 5 powerful WordPress plugins that will help you put an end to this. 1. Download the plugin 2. 3. 4.
Are You Falling Asleep at the SEO Wheel? A recent post here on SEJ by Alan Bleiweiss certainly got the comments flowing. If you haven’t read it yet, “Get Over Yourself – Matt Cutts Did Not Just Kill Another SEO Kitten” is a great read and Alan makes some fantastic points—but the thing that stood out of me the most isn’t actually in the post itself; it’s in one his replies to a comment. My concern is getting people to wake up and realize it’s their operating while asleep at the wheel (regardless of WHY they are asleep) that’s the bigger problem and the underlying cause of so many failings related to SEO… I have to say that I think Alan hit the nail on the head with his asleep at the wheel comment. You might be asleep at the SEO wheel if you are guilty of one of the following things: Links for links sake. In spite of Penguin, I still see plenty of sites and site owners that are on the hunt for any link they can get their hands on. Guest blog posts for all! News, news, news! 1 tweet every 3 months.
SEO Salvage Operation: Saving Websites Hurt by Google Updates In the last year, Google really changed the game. Things that never used to "hurt" a website are now bringing businesses to their knees. Leaving most people with more questions than answers and scrambling to find a way to reverse whatever has gone wrong. Enough people have covered Panda and Penguin to make it pretty common SEO knowledge that things like content, links and usability, some of the exact things that can elevate a site, can also be the things that cut it down. But sometimes, cutting is what it takes. Content If thin content is your problem you can add new content to all of your pages, you can try to flush out all of those pages that you created to make them into something worthwhile. You may also need to let go of some of the postulating as to "why". But if it’s Panda, you know what got hit: your content. Salvageable: Finding sections of a site that don’t really serve a purpose or need to be indexed are both great opportunities to make some reductions. Links
SEO Link Building Best Practices for 2013: Interview with Neil Patel I recently had the pleasure of interviewing Neil Patel, founder of KISSMetrics. We discussed SEO link building best practices, misconceptions, and future insights for 2013 and beyond. Below is the transcript of the interview. Video Transcript Jayson DeMers: What’s up, guys? Let’s go ahead and dive right in. Neil Patel: No problem. JD: My first question for you is, SEO link builders know that, really, the four elements of links are quantity, quality, diversity, and velocity. NP: So the way I look at it is, you take all those elements and you figure out what the ideal mix is. These days, if a competitor has a thousand or ten thousand or hundred thousand links and you merely have a hundred, you can still outrank them if your quality is better, and you’re growing organically over time. And on top of that, you want to make sure the anchor text is diversified. But those are the main ways that I would build links. JD: Understood. Don’t try to go for 50, 80 percent. JD: Exact match anchor texts.
Why Ranking Reports Are Now More Important Than Ever I once told Arienne that “rank checking” was my heroin. Of course, heroin is a dangerous drug that has potentially lethal consequences. However, checking the rank of your web site for a target term can be very addicting while being counterproductive to your overall marketing health. No one articulates this so eloquently as Jill Whalen over at High Rankings. In fact Jill has been one of the strongest voices against rank tracking. This debate over ranking reports has been a long time discussion in the SEO industry. As I mentioned above, I used to love ranking reports and saw them to be the crux of any continuing SEO campaign. Archives of ranking data for a large array of keywords and pages across a domain can be extremely valuable when running initial analysis and developing forward strategies. I can already hear a collective groan led by Jill. Here at Internet Marketing Ninjas our client analysis team is responsible for running comprehensive audits and analysis on incoming clients.
The New SEO Professional: Master of Both Left and Right Brain Compared to its ultimate impact, the beginnings of an earthquake are actually quite small. Likewise, in terms of scope, the Penguin algorithm update was relatively miniscule, affecting only 3.1% of queries. Its impact on the industry, however, was far greater, as the de-emphasis of thin content in the SERPs drove SEO professionals to place a renewed emphasis on creating — and marketing — quality content. In its aftermath, the industry has struggled somewhat to define what an SEO has become. The SEO Lives At The Intersection Of Liberal Arts & Technology Now, aside from more cat pictures, certainly the last thing the Internet needs is more comparisons to Steve Jobs and Apple. At Apple’s WWDC event in 2010, Jobs famously said that, “[Apple] has always tried to be at the intersection of technology and liberal arts.” I think this is the place that SEO has arrived at. What Does this Mean for You? What An SEO Professional Has Become Related Topics: All Things SEO Column | Channel: SEO
26 Content Marketing Tools to Use in 2013 Content marketing is so hot right now. No, really, it is. According to Content Marketing Institute’s recent B2B Content Marketing report, 9 out of 10 B2B marketers are using content marketing, and 45% plan to increase their spending on content marketing over the next 12 months. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. Marketers certainly need to focus less on producing more content and turn their attentions towards producing quality content. Here are 26 of my favorite content marketing tools that can help you with everything from generating ideas down to distributing your content: Content Ideas Content Curation List.ly – List posts are great for traffic and SEO. Content Planning Editorial Calendar – This is probably the most important tool you need for content marketing – an editorial calendar. Content Research Content Creation Content Distribution Kari Rippetoe
5 Ways to Fulfill Your Traffic Goals in 2013 Using Data from Google Analytics Most businesses start the year by creating goals and objectives. What many businesses don’t know is that Google Analytics can greatly assist them in achieving those goals. The first step is to start asking yourself questions that you’d like answers to. This is the crux of good analysis. To begin with, the most important question is, what are your goals? Think of the 80/20 rule. Before we continue, a word of caution: Don’t go report crazy! Now, let’s get down to the nitty gritty (or granular, in GA speak): 1. This report can be found under Traffic Sources > Search Engine Optimization > Queries (once you’ve connected your GA and GWT account). Look for keywords that have a low CTR. Also, we know that if a visitor clicks through to your site and spends a certain amount of time reading your content, and then you click back to the SERP, Google will pop up more sitelinks. 2. Enabling your website for Ecommerce or adding in conversion values, you can determine exactly what each keyword is worth.
Are You Covering Up Your Link Building Footprints? You Should Be! A week or so back Ross Hudgens wrote an intriguing post about Authority Bloat. The basic premise being that all SEOs worth a damn use competitor analysis tools to find reproducible link building opportunities. This technique is most notoriously used for reproducing guest blog posts, directory submissions, paid links and even forum participating. Link Building Footprints What are link building footprints? Guest Posts Guest blog posting has become insanely popular within the last couple years. Find blogs that don’t necessarily require an “about the author” byline. The whole point to the points above is to help avoid leaving a footprint that proves that this post was actually a guest post (IE reproducible). Directory Listings Sure directory listings no longer offer the value that they once did but in some niches directories exist that are still worth submitting too. link to the non www version of your site assuming your site resides on www. Paid Links Message Boards / Forums
Build relationships, not links, for SEO in 2013 Having worked in Search marketing for around 7 years now, 2012 felt like the year of ‘blogger outreach’ to me and there were some great examples of how to do it and which brands were doing it well Here at Confused.com we learnt in 2012 (as did many other brands I’m sure) that outreach is about building relationships not links and with that in mind we hosted a small event in December from which I thought I’d share some of our findings: The aim of the 'Brands, blogs and banter' event was to meet some of the brands and bloggers we’d been working with for well over a year (all of which had been conducted via email instead of meeting face-to-face). As if the incentive of meeting us wasn’t enough (!) we tempted attendees with a free bar in central London, and three great speakers who we hoped would inspire them with some of their findings and future-gazes. (Also ensuring that it wasn’t just a sales pitch from us on what we had done)