L'Observatoire Influencia - De Facebook à iFacebook ? Publié le 17 mai 2011 Une réflexion sur l'évolution des réseaux sociaux me tarabuste depuis quelques temps : derrière un fan, il n'y a pas que ses amis et ses marques stars, mais un utilisateur dans ses contextes d'expérience avec leurs data et ses centres d 'intérets; et un utilisateur qui de surcroît, "possède" une identité numérique techniquement "universelle" c'est-à-dire interopérable, tel un sésame simplificateur de l'accès ubiquitaire. Mon socialgraph, c'est avant tout l'extension de ma personne et ce socialgraph ne se limiterait pas aux amis, ni à mes marques préférées. J'avais besoin d'une série d'éléments déclencheurs pour coucher sur le papier cette intuition. Ce bouillonnement d'annonces et de chiffres se contredisent plus qu'ils ne se complètent et s'ils viennent questionner la maturité de Facebook pour le business, ne sont-ils pas plutôt le signal d'une évolution, voire une mutation du réseau ? Formulation de cette intuition quand à l'évolution de fond des réseaux sociaux:
What Marketers Need to Know About Facebook's Switch to iFrames Jeff Ente is the director of Who's Blogging What, a weekly e-newsletter that tracks over 1,100 social media, web marketing and user experience blogs to keep readers informed about key developments in their field and highlight useful but hard to find posts. Mashable readers can subscribe for free here. Facebook has recently announced a lengthy list of significant design and feature changes for Pages. One particular item is emerging with perhaps the greatest challenge and the highest potential for Page owners — there is a new way to present custom content on Facebook Pages. Background: Starting With a Clean Canvas iFrames are not new. FBML is a subset of HTML that has additional Facebook specific functions. Learning to Love iFrames The switch to iFrames means that developers can create dynamic web apps using their standard tools (HTML, CSS, PHP, ASP, JavaScript, Flash, etc.), register them as a Facebook "Canvas" app and then embed the app on a custom Page via the iFrame. Using Facebook
HOW TO: Start Marketing on Facebook The Social Media 101 Series is supported by Global Strategic Management Institute. GSMI's Social Media Strategies Series are the leading educational events for organizations looking to advance their online capabilities. Learn more. It's no secret: U.S. consumers continue to spend increasing amounts of time on Facebook. Consequently, marketers — lured by Facebook's suite of highly targeted marketing products and the site's smooth ability to spread information across networks of friends — are investing increasing amounts of capital in the platform. Facebook's proposition is especially attractive to small business owners, and not just because it enables them to hone in on potential customers through highly targeted, paid advertisements. "Ask [small business owners] how they get customers, and they'll tell you that someone walks in, has a great experience, walks out and tells a couple of their friends," says Emily White, senior director of local at Facebook. 1. 2. 3. 4. 5. Her advice? 6.
5 Must-Know Metrics for Effective Facebook Wall Posts Contrary to the old adage, timing is not everything when it comes to Facebook wall posts. Important? Yes. Let’s take a look at what Buddy Media found that’s relevant to your Facebook engagement initiatives. Report summary The released research paper, “Strategies For Effective Facebook Wall Posts: A Statistical Review,” cites three primary success metrics. Comment Rate: number of comments as a percentage of fan base“Like” Rate: number of “likes” as a percentage of fan baseEngagement Rate: a combination of the above factoring in fan base size Brands are likely to have other measures of success, but the metrics on this list are readily measured and, if not end-goals on their own, indicators of how well wall comments are moving them towards those other objectives. The research was compiled by analyzing all Facebook Wall posts from the Buddy Media Platform by more than 200 client brands during the period from January 30 through February 12, 2011. Key findings called out by Buddy Media include:
4 Ways to Set Up a Storefront on Facebook This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. With more than 500 million active users on Facebook, there are more potential customers using Facebook than there are logging into eBay and Amazon combined. Most of these users don't see the site as a purchasing platform, but more and more businesses are adding an option to use the social networking site to browse and buy their products. These four Facebook apps offer flexible options for adding a storefront to your business page. 1. Free beta app Payvment allows you to handle your entire e-commerce operation through Facebook. Unless you disable the option, your products will also appear in searches people make on other Payvment storefronts when they choose to search “all of Facebook.” 2. Storefont Social creates a tab on your business’s Facebook page that allows you to showcase items in your online store. 3. 4.
Trucs & Astuces sur Facebook Dans cet article nous allons vous présenter quelques trucs et astuces pour exploiter plus efficacement Facebook. – Améliorez votre visibilité sur le Mur de vos Fans C’est une des actions les plus évidentes… mais pas la plus facile ! En effet il est très rare qu’un “fan” revienne sur une page après avoir “Aimé”… Il ne vous reste que la visibilité sur le Mur pour le faire revenir… Or vous avez sans doute remarqué que malgré que vous ayez plusieurs dizaines d’amis, seules quelques news sont visibles. Cela vient de Facebook qui sélectionne les informations les plus pertinentes à afficher via le EdgeRank. En effet il y a 2 modes de visualisation des news sur Facebook soit uniquement un filtrage automatique des “Actualités à la une” (mode par défaut des utilisateurs), soit “Les actualités les plus récentes”. Vous avez donc tout intérêt à améliorer votre EdgeRank sinon vos infos demeureront invisibles sur les murs de vos Fans. – les relations (travail, groupes…) – la fraicheur de l’information.
5 Ways Facebook's New Features Will Fuel Social Shopping Christian Taylor is founder and CEO of Payvment and developer of the number-one Facebook ecommerce platform for brands, agencies and merchants, and the world’s only Facebook Shopping Mall. Many of the new features introduced at Facebook’s f8 Developer Conference last Thursday, such as a customizable Open Graph and real-time news Ticker, will have a tremendous impact on social commerce and social shopping in the very near future. SEE ALSO: How Facebook Timeline Might Radically Change the Look of Brand Pages [PICS] Developers will now be able to build a Facebook commerce experience more relevant to shoppers and also offer more effective social discovery for sellers. Sellers will be able to access new insights into shopper preferences and will use this data to better promote their products. These new opportunities will make the Facebook shopping experience richer and more social. Here are five ways Facebook’s new features will fuel social commerce and product discovery. 1. 2. 3. 4. 5.
How to Build a Free Social Media Monitoring Dashboard Do you need a better way to manage the monitoring of your social media? Don’t want to spend a lot of money? How about a free alternative? Keep reading to learn how… Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis. However, with an RSS reader and some Internet savvy, you can build a powerful social media listening post at no cost. Knowing where your company is mentioned online, who’s doing the mentioning and how others are responding is crucial to 1) understanding the “buzz” about you, 2) addressing complaints and negative mentions quickly, 3) knowing the impact (or lack thereof) of your marketing efforts, and 4) shaping social media marketing efforts to reach the right people (key influencers) on their preferred platform. Start With a Feed A “feed” is a summary of web content that is updated on a regular basis. Feeds allow you to easily see new content. #1: Track News and Blogs Go to Samepoint.
9 Facebook Applications To Make You Money Did you know you can sell things on your Facebook profile? Well, you can with the help of a couple handy applications. Whether it be your own music if you're a musician, a shirt you designed, or old junk you have laying around, there's probably an application out there that can help you earn some extra dough. CafePress - Pretty much everyone has heard of CafePress, and with this Facebook app you can start selling whatever you have on your store via your profile. e3buy Auction - Works with the e3buy auction site so you can add auctions to your profile as well as open a store. eBay - From the best known of the online auction houses, highlight anything you're selling on eBay to your friends on Facebook. FlameTunes - Are you a musician? Garage Sale - In association with Buy.com, Garage Sale allows you to sell your items to your friends, like that box of old books, your bike, etc. Lemonade - Works just like it's parent site, Lemonade.com.
Quelle est la place des petites boutiques dans le e-commerce? L’idée de rédiger cet article m’est venue après des lectures sur le sujet et après analyse des difficultés que connaissent les petites structures souvent nommées “petits e-commerçants” par abus de langage. Après des recoupements d’expériences de courageux Net-Entrepreneurs au bord de la rupture, des années de travail acharné, souvent sans compter les heures. Ils travaillent deux fois plus que quiconque, mais le chiffre d’affaire ne suit pas. Sans avoir le temps de se pencher sur le pourquoi du comment qui expliquerait le fait que leur activité ne décollage toujours pas (on ne saurait parler d’échec), se pose déjà la question de l’abandon. Je n’ai aucune chance disent-ils, je laisse tomber. Face aux gros, les petits e-commerçants n’ont aucune chance ! C’est vrai. La stratégie de différenciation appliquée au e-commerce Si votre objectif est de concurrencer Cdiscount, effectivement vous n’avez aucune chance. La différenciation vise des segments de marché. E=mc2 - Albert Einstein
7 Facebook Banner Tools To Customize Your Profile Want to spruce up your Facebook profile and be the envy of all your friends? Here are seven tools that are guaranteed to take your profile to the next level. To be perfectly honest, the difference between one tool and the next is practically unnoticeable, with most providing an identical offering: A library of profile banners to go at the top of your profile and a tool to create your own custom profile banner. For those who used to have a MySpace profile, many of you will recognize these services as they’re similar to MySpace profile layouts. This is pretty much the standard tool to make yourself a profile banner. This site is extremely easy to use. myFBBanners, found here, is an extremely useful tool, aside from the fact that it’s just like the others. Blingify is a relic of the MySpace layout days. Aside from the clever name, Bannerizer really doesn’t offer anything that unique. The Facebook Banner site (found here) happens to actually be a little bit different from the rest.