(3) Synthesio (Synthesio) sur Twitter Measuring Social Media for Brand Awareness ~ New #HootSuite White Paper In our continuing study of social media measurement for ROI with social measurement coach Nichole Kelly, we have the third installment of our White Paper series freshly posted and ready for your intellectual consumption. This one is called Measuring Social Media for Brand Awareness. Find out how to measure and report on the impact social media campaigns have on Brand Awareness for your company. And it’s illustrated with a case study on Whistler Blackcomb, North America’s premier four season mountain resort. Measuring Brand Awareness How many people do you reach with your social media campaigns? Measuring Social Media for Brand Awareness is full of information and advice to guide you through the steps for measuring exposure, influence and engagement — the three metrics of Brand Awareness. In Case You Missed Them… Be sure to stay tuned for the next White Paper coming soon — Measuring Social Media for Lead Generation. Co-Author Nichole Kelly Nichole Kelly of FullFrontalROI.com
Downloads Gapminder Slides Download Gapminder’s slides, free to modify and use in any way you like! Here are the slides used in our public presentations and TED talks. Gapminder Tools Offline Handouts & Lesson plans (PDF) Interactive presentations (Flash, PowerPoint etc.) Life expectancy is a very important measure when we compare the health of different countries. Use this animated presentation when you lecture about HIV. A complete package of animations for your lecture. Is the world a better place? Från Liberia till Singapore. A clickable presentation on MDG4. Arabic version of Human Development Trends. Karolinska Institutet awards the Nobel Prize in Medicine. Barnadödlighet och antal barn per kvinna. For the Tellberg Forum. An interactive chart about gender equity (% women in parlament) in all countries. The Income Distribution of the World over time. International health data for learning.
EdgeRank: The Secret Sauce That Makes Facebook's News Feed Tick Yesterday at its f8 developer conference, Facebook engineers Ruchi Sanghvi and Ari Steinberg gave what may be the first thorough walkthrough of the underpinnings of Facebook News Feed, the all-important page that users see when they first log on to the site. After giving an overview of the history of News Feed, which has evolved quite a bit since it launched in 2006, they offered some insight into the algorithms that allow News Feed to show you relevant content, collectively called EdgeRank. You may not realize it, but News Feed only displays a subset of the stories generated by your friends — if it displayed everything, there’s a good chance you’d be overwhelmed. Developers are always trying to make sure their sites and apps are publishing stories that make the cut, which has led to the concept of “News Feed Optimization”, and their success is dictated by EdgeRank. At a high level, the EdgeRank formula is fairly straightforward.
5 Free & Easy-to-Use Listening Tools for Monitoring Social Media A guest post by Jason Miller of Zoomerang. Listening effectively to your customers can be a very insightful experience. The better you are at listening; the better you can understand your customers' wants and needs. Do you wonder what your customers are saying about your product or service across the web? With the rise, and seemingly universal adoption, of social media among consumers, businesses can now listen in on conversations regarding their products and services---if they have the right tools. Although you cannot control these discussions, you can monitor them and respond accordingly. Here are five free tools to include in your social media listening tool belt:1. This may seem like a lot to jump into---so try not to get overwhelmed. Listening to what people say can teach you a lot about what you are doing right, and perhaps more importantly, what you are doing wrong. Jason Miller is a social media marketing manager at Zoomerang.
Articles populaires : les derniers publiés - Blogonet Social Media Scheduling and Profile Protection Tools from #HootSuite Reach the next level of social media management with HootSuite’s newest publishing tools: Publisher views, Limited Permissions and Profile Picker. Social Media Scheduling HootSuite was the first social media tool to offer message scheduling, now with the new publisher tool, you can plan your updates with greater ease. Slice and dice the destination profiles for each message and drag-and-drop your updates into timeslots to match your editorial plans. While the whole power of daily/weekly/monthly calendar view is available with Pro and Enterprise plans, everyone can take the advanced scheduling functionality for a spin to see how calendar views can manage complex campaigns. HootSuite Publisher Calendar View This publisher tool takes the place of the former Pending Tweets column – to get started, click the paper airplane in the Launch Bar and plan (and edit) your posts across networks. Limited for Control Have an intern who’s not quite ready to take the reins to your corporate social profiles?
Innovation management, Idea management, Social Networking Software, Crowdsourcing EdgeRank Checker | Check your Facebook Page's EdgeRank 5 of the Best Facebook Places Campaigns - Social Media Now that Facebook Places has been around for a little while, I wanted to take a look at how brands are using it to their advantage and what clever things are being done to entertain users. From a brand point of view, Places functions the same way as in Pages, whereby you have the option to use it for free on a smaller basis, or invest in bigger campaigns that integrate with apps. A look at the examples below show that the potential to use Facebook Places for marketing purposes is huge and combined with the launch of Facebook Deals shows that consumers are receptive to this as well. 1. Eristoff’s Snowbombing app Showing the potential to use Facebook Places for event-based marketing, Eristoff have launched an iPhone app to support their partnership with the Snow Bombing festival in Mayrhofen. 2. Another event-based Facebook Places campaign, this time from Australia. 3. 4. 5.
Blogonet, un nouveau classement des blogs francophones… Le classement Wikio étant fort décrié, il n’est pas étonnant de voir fleurir des solutions alternatives proposant une méthode différente pour classer les blogs. C’est justement l’objectif de Blogonet, un service réalisé par Julien et s’articulant finalement autour de deux grands points : l’actualité des blogs francophones, sous la forme d’un digg-like complètement automatisé, et le classement mensuel de ces derniers. Si je devais adresser un reproche à Wikio, ce serait sans doute de trop tenir compte des backlinks pour réaliser son classement. A mon sens, la popularité d’un blog ne dépend pas uniquement du nombre de liens qui pointent vers lui. Et c’est justement cette différence essentielle qui fait de Blogonet une réelle alternative à Wikio. Mais attention, car si Blogonet propose un classement mensuel des blogs francophones, il ne s’arrête pas là. A la base, Blogonet intègre déjà les publications de pas mal de blogs. Oui, parce qu’il le mérite amplement.
Get to the Point: Beware of Shiny Marketing Toys Many marketers can't resist a shiny toy. Whether pay-per-click in the mid 1990s, Web 2.0 in the early 2000s or mobile marketing in the late 2000s, we want it—and we want it now. "But at what price?" asks Laura Patterson at MarketingProfs. "I'd suggest at the price of our credibility and the opportunity to be perceived as a strategic player." "When our enthusiasm (or that of our colleagues) convinces an organization to experiment with the next shiny toy without understanding the strategic implications," she continues, "as marketers we are doing a disservice to the organizations we support and we're presenting marketing as a primarily tactical function." To ensure a shiny toy also makes strategic sense, be sure to ask questions like these: Has our target audience adopted this new channel, or will we get there before they do? The Po! Source: MarketingProfs.
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