Presentation Zen Checkout the Amazon Way The design of your checkout page determines the ease and probability with which customers succeed to convert. Recently, Amazon.com underwent a noteworthy checkout page redesign. As one of the world’s largest online retailers, Amazon has accumulated valuable knowledge about their customers’ conversions. This post gives you an in-depth look at its before and after checkout page, as well as expert tips to use for your own redesign. Elements of a Checkout Page All elements of a checkout page should encourage, inform, and guide a visitor towards conversion. Amazon’s page header design encourages the customer to move forward and advance with his/her purchase. Page Header The header lets you know where you are in the process of placing your order. Order Total The order total is in a bold, red font. This is the largest and most prominent text on the page. Order Review It is always good to reassure your customers of what they are buying on the checkout page. Delivery Methods & Shipping Costs
Non aux liens brisés ! Action Streams | Plugin Directory | movabletype.org Action Streams The Action Streams plugin is an amazing new plugin for Movable Type 4.1 that lets you aggregate, control, and share your actions around the web as well as a list of your profiles on various services. With the Action Streams plugin you keep control over the record of your actions on the web. And of course, you also have full control over showing and hiding each of your actions. The Action Streams plugin, by default, also publishes your stream using Atom and the Microformat hAtom so that your actions aren't trapped in any one service. If you already have a Movable Type blog, it's pretty straightforward to add your action stream to your site. See the additional streams you can add in the Action Streams section of the plugin directory. For support on this plugin, check out the code.sixapart.com project support forum.
Official Google Website Optimizer Blog Boîte à outils web : pour les développeurs De nombreux outils web gratuits existent sur Internet pour tester les polices de caractère, accorder, mesurer et mémoriser les couleurs. Des aides bien utiles pour les développers web pour concevoir des sites compatibles avec les différents navigateurs et qui répondent aux critères d'ergonomie web. Tester les polices de caractère : Typetester Mesurer le contraste des couleurs entre les polices de caractère et l'arrière-plan : Snook et Colour Sheck Accorder les couleurs : Color Sheme Designer Mémoriser le code d'une couleur affichée à l'écran : ColorZilla, l'extension de Firefox Tester l'affichage d'un site sous différentes versions d'Internet Explorer : IETester 1. Tester les polices de caractère : Typetester. Typetester est une application gratuite à mettre dans la trousse à outils de tout développeur web. Vous pouvez utiliser les polices proposées par Typetester mais aussi celles présentes sur votre poste. 2. 3. Toutes les couleurs ne s'accordent pas. 4. 5.
El blog no tiene futuro Una novedad impresionante en el tejido contemporáneo de las escrituras, nos deja ver que el flujo de la opinión inmediata y la literatura parecen fusionarse. En otro plano, el periodismo impersonal y la carta de lectores amenazan con perder su sutil distancia. El género de la carta del lector nació con el periodismo mismo y postulaba un ejercicio superior de ciudadanía –la enmienda, la queja, la reescritura, la rectificación, la protesta–, así como exigía del periodismo el trabajo con un incipiente derecho a réplica o con perspicaces elaboraciones de un lector, que si pasaba el cedazo riguroso de la redacción estable de un diario, era una señal de fuerte opinión editorial proveniente de la sociedad civil. Mirado de otra forma, este hecho consistía en una manifestación de la sólida alianza entre la invisible sociedad lectora y la orientación de un periódico, cualquiera que sea. Pero hace décadas asistimos a notorios cambios en la idea misma de escritura, de opinión y de testimonio.
PI -producir inconsciente- Neurosistotal Seth's Blog We still teach a lot of myths in the intro to economics course, myths that spill over to conventional wisdom. Human beings make rational decisions in our considered long-term best interest. Actually, behavioral economics shows us that people almost never do this. Our decision-making systems are unpredictable, buggy and often wrong. We are easily distracted, and even more easily conned. Every time we assume that people are profit-seeking, independent, rational actors, we've made a mistake. The free market is free. The free market only works because it has boundaries, rules and methods of enforcement. Profit is a good way to demonstrate the creation of value. In fact, it's a pretty lousy method. Profit is often a measure of short-term imbalances or pricing power, not value. I hope we can agree that a caring nurse in the pediatric oncology ward adds more value than a well-paid cosmetic plastic surgeon doing augmentations. The best way to measure value created is to measure value, not profit.