6 Best Practices for Modern SEO

Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group. Connect with her on Twitter @erinever. Google’s search results aren’t what they used to be. Need proof? If you rely heavily on search engines for pageviews and sales, as many businesses do, Google search results will drastically affect how your customers find you. 1. There’s a good probability that a large chunk of the Google searches you perform will display Google Places listings – and consumers are taking notice. If your business relies on local listings, concentrate on scoring a seat at Google Places. Citations: Ensure that your correct business information is listed in as many (reputable) sources as possible around the Internet. 2. The separation of search and social has officially ended. 3. People search in Google because they have a question. 4. Google is not stupid — it can spot paid and spam links. 5. 6. Image courtesy of iStockphoto, hillaryfox Related: