Secrets of Social Media Revealed 50 Years Ago - David Aaker - The Conversation by David Aaker | 8:00 AM June 17, 2011 Almost 50 years ago Ernest Dichter, the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses. The study was reported in a 1966 article in HBR. A major Dichter finding, very relevant today, was the identification of four motivations for a person to communicate about brands. Looking at the social media role in brand building, I suspect that these same four motivations explain why some brands have been successful in using social media. A second finding was that listeners are primarily concerned with two conditions. Another implication is that a firm should promote a dialogue because a listener will be more likely to accept judgments from someone with whom there is an interaction going on. A third finding was that recommenders had on average a huge impact on purchase running to 80% for some products.
LinksAlpha.com FREE Logo Maker - FREE Logo Creator - FREE Online Logo Design Leta bilder på Flickr | Henrik Löwenhamn Foto: Kristina Alexanderson, CC BY-NC-SA Man har ju letat bilder ett par gånger i sitt arbetsliv. Letat efter en bild som ska illustrera en artikel, ett blogginlägg eller något annat. Kanske en bild att använda i en annons. Letar man bara via Google så är det knivigt att veta vem som äger rättigheterna till bilden och oftast får man inte använda bilden, och då ska man inte heller göra det. Men jag fördrar att leta på Flickr. Hur gör man? Man söker på något och trycker sedan Avancerad sök Skrolla sedan ner till du ser detta: Kryssa i alla val om du ska använda det i en annons eller i annat kommersiellt sammanhang, eller om du vill ändra i bilden, beskära, retuschera eller använda i en annan bild. Sökningen på Fårö på bilder som jag får använda lite som jag vill ger 158 träffar. Så enkelt är det alltså att hitta bilder som är fria att använda. Mer om Creative Commons hittar du på creaticecommons.se.
The Web 2.0 Summit Points of Control Map SEO Keyword Graph Visualization | SEO Browser Use this free Java application to explore the connections between related websites. Try it now! Enter keywords or a URL, and click 'Graph it!' Getting Started Make sure you have the latest version of java, at least Java 1.5 Type in your search keywords or a URL, and press "Graph It!" Sample Searches:
10 (mostly) free social media tools you can’t live without | Articles | Social Media Please excuse any typos. This is a live conference blog. Social media pros, you're surrounded by tools. And no, I'm not talking about those Twitter trolls and aggressive Facebook commenters. Pete Codella, (@Codella on Twitter), VP of marketing and PR for Alexander's, a Utah-based full-service traditional and digital marketing communications firm, has some suggestions. He shared his top tools for social media success at our Social Media and Community Managers Summit in Chicago: Monitor your brand People are talking about your company. SocialMention Track and measure what people are saying about your company. Google Alerts Receive email alerts about your brand, topics of interest and more. SEO HubSpot's Marketing Grader Measure your marketing activities. Track your tweets Topsy Get realtime insights from Twitter conversations. Twello No, not the Dutch province of Gelderland. Facebook Involver (paid plans available, too) Add branded applications to your Facebook fan page. Pinterest Pingraphy
What Was the Hipster? If I speak of the degeneration of our most visible recent subculture, the hipster, it’s an awkward occasion. Someone will point out that hipsters are not dead, they still breathe, they live on my block. Yet it is evident that we have reached the end of an epoch in the life of the type. Novelty books on the order of Stuff Hipsters Hate and Look at This Fucking Hipster began appearing again this year, reliving the hipster’s previous near death in 2003 (titles then: A Field Guide to the Urban Hipster; The Hipster Handbook). Elsewhere—and especially in Europe—the deathbed scene looks more like an apotheosis. A key myth repeated about the hipster, by both the innocent and the underhanded, is that it has no definition. We do know what hipster means—or at least we should. The longer we go without an attempt to explain the term simply and clearly, the longer we are at the mercy of its underlying magic.
Social Media Monitoring Tools | Brandwatch Amazon.com: the Hidden Empire The 10 most-useful social media tools I'm partial to roundup posts about the latest and greatest social media tools. Compiling these posts helps me stay on top of the best ways to perform my day job. This edition features a bunch of new social media tools that you may never heard of, as well as a couple that have earned attention on the big blogs and review sites. Here are the 10 most-useful new social media tools of 2012 (so far): 1. Mention—monitor social mentions with ease Social media listening/monitoring tools seem to be unnecessarily complicated, but Mention is the exact opposite. File under: #Listening #Monitoring 2. This can be described as your “social front page,” pulling together all the stuff you're sharing in a well-organized and easy-on-the-eyes layout. File under: #Aggregator #Hub #Twitter #Facebook 3. Often when you’re tracking online campaigns you'll be asked to provide a summary of how many times a link has been shared. File under: #Analytics #Tracking #Stats 4. File under: #Stats #Facebook 5. 6. 7. 8. 9. 10.
12 free social media tools With the myriad tools available to help you with social media, often it’s hard to know which ones to try. People ask me whether there’s “an app for that,” and I love when I can give them the right tool. Here are 12 of the best free tools, each one of which I use in my own business. 1. Buffer Buffer is a great little app to help you send tweets and posts at optimal times. 2. Whether your event is free or paid, Eventbrite is a fabulous way to manage it. The tool contains lots of features for customization of the event pages, email marketing to confirmed attendees, Facebook integration, and even the ability to scan QR coded tickets with your smart phone at the door. 3. A simple app that tells you the optimal times to tweet from your account. 4. An easy-to-use tool that helps you find Twitter accounts that are not following you back or are inactive. 5. This is the perfect way to create a quick screencast video for your blog or training sessions. 6. 7. 8. 9. 10. 11. 12.