10 Content Ideas To Improve Organic Visibility In the past series of articles, we focused on determining what keywords were already generating business for a web site and then optimizing your existing pages to improve organic results for those keywords. In this and some future articles, we’ll cover adding new content to a website as well as other web venues to improve organic visibility. When we work on a comprehensive marketing project for a client, we first learn about their business and then discover what marketing tactics their competitors have employed. At the same time, we learn what web venues are available to focus our marketing towards. Next, we develop a strategy that includes many tactical options including content for their site and other web venues, social marketing, referral site development and link building, etc. Together, we decide which of the tactics to begin deploying. Keyword Research Quite a bit of our content ideas for a specific client are developed as we do keyword research. 1. Tip: Sell Yourself On These Pages 2.
25 Link Building Tactics to Improve Blog Search Engine Rankings Blogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them. Good keyword categorization and content are a start, but blogs are not much of a SEO asset unless they attract links. The myth of “Build it and they will come”. Not many businesses that start blogs have the patience to create great content and wait for others to find that content all on their own as a linking strategy. Without clicking on a link or finding it on a search engine, how will others find your blog? Links from relevant, credible sources balanced with on-page keyword optimization make it easier for search engines to find, index and sort blog posts in search results. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. Bonus tip: When others link to you, THANK THEM!
NHL losing the war on social media Perhaps NHL deputy commissioner Bill Daly was having a bad day. Asked about the criticism on social media over NHL labour tactics, Daly said negotiating a new collective agreement (CBA) is still Job 1. “We do not intend to abdicate that responsibility in reaction to uninformed ramblings on Twitter,” he said in an e-mail. Ah, the uninformed ramblings on Twitter, the fifth column of the NHL lockout. For those not scoring at home, Twitter did not exist in 2004-05. Facebook was a dating site. Now, as it orchestrates another controversial lockout narrative, the NHL is faced with a massed choir of players, agents, journalists, statisticians, humorists, cranks, idlers and outright liars vying for the last word on how the NHL is doing. Daly has estimated, “I think opinion on Twitter is 50-50 for the NHL/NHLPA.” On Twitter, Anaheim star Teemu Selanne is calling Daly’s boss Gary Bettman “the most hated man in hockey.” Have the sound and fury affected negotiations? Playing the game Time heals all
Project Performance KPIs - PMO Effectiveness - PM Hut - Waterfox January 13, 2012 | Author: PM Hut | Filed under: Performance Reporting, Project Management Office Project Performance KPIs - PMO Effectiveness By Zenkara Rather than some tirade on why metrics are so great for projects, let’s just list some critical ones: Schedule – Planned versus Actual – preferably via Earned Value Functional – % designed, implemented, tested, releasedDelivery on Time – Milestones Planned versus ActualCostPlanned versus Actual to datePlanned Total at Completion versus Revised/Re-estimate at CompletionCritical & Other Defects – Planned versus Actual conducted + TrendResources (people, hardware, etc)Planned versus ActualPlanned At Completion versus Revised/Re-estimate at CompletionRisks – New, Closed, Open + TrendIssues – New, Closed, Open + TrendDeliverables – Planned versus Actual to dateTests – Planned versus Actual Conducted + Trend Naturally all of these metrics are quantifiable. Qualitative information can be useful when prepared in conduction with the above metrics.
4 Metrics to Help Spot Trouble for Agile Teams In coaching several agile teams and sifting through long lists of metrics, I've observed a core set of metrics that can help distinguish successful teams from teams headed for schedule slips: Juggle Many teams have multiple team members who split time between projects. In most cases, it is better to have fewer people full time on a project than more people part time. Why? This is the ratio of work planned compared to potential capacity. Fill your plan until you have 70 to 80 percent of the team's time accounted for. In addition, have the team own its total task hours and let them "pull" work when they are ready. Execution leak Compare the number of task hours left at the end of the iteration to the total planned. Jelly This shows how much unplanned work was added during the iteration. In my experience, it is okay to add up to 15 percent because planning is based on approximate estimates and technical execution of the project may reveal new subtasks. What do you think?
Simple PM Tips on Managing Issues Effectively Posted by Emilija There is no project that I have experienced till now which did not have issues and I believe none of such projects exists either. Risks and issues are part and parcel of every project and there are wide number of books written explaining how to deal with them. Looking at various project managers working on the issues and loosing track many a times, I thought of writing some simple tips I followed in those other projects. Let us understand clearly what is issue? There could be very detailed process and procedures in organizations to deal with but these tips are generic in nature and could be applied at any point of time. When you have these issues that need to be attended then some simple actions can show how serious you are dealing with them and effectively. Meetings – As soon as you feel that there is an issue and needs a discussion, go ahead and schedule a meeting with concerned or if you feel it can take some time, put a reminder in your calendar about it.
Problem Solving and Decision Making Processes May 16, 2012 | Author: PM Hut | Filed under: Project Management Guides Problem Solving and Decision Making Processes By Alison Wood Decisions decisions….pros and cons…is the grass greener..? As a manager, you’ll run these questions through your head quite a lot. Unfortunately, the world out there regularly challenges us and our ability to make informed decisions based on our survival. These dilemmas can be called problems. A problem is a situation that is not desired and is not part of your plan or schedule. Recognizing a problem Recognizing a problem during a project is vital. Solving a problem To solve a problem, you must ‘diagnose’ it and identify the discrepancy between the actual situation and the desired situation. Decision making process: Identify & define the problem – Gather information and assess the obstacles that are preventing you from reaching your desired situation. Problem solving and decision making are a key part of project management. No comments yet.