Les stratégies « me-too » du Social Media Aujourd’hui, le marché des médias sociaux en France, en apparence, gagne en maturité. Les prestataires sont de plus en nombreux, les outils gagnent en maturité, les postes se créent, les départements (hors communication) dont la Relation Client s’intéressent plus fortement au sujet Or, bien souvent, le constat fait des actions et démarches menées à date est parfois amer et plus souvent désillusionné. Amer parce qu’une certaine impression de ne pas savoir si les actions mises en place sont pertinentes ou plutôt bien souvent l’impression de savoir que la démarche engagée n’est pas pertinente et de ne pas savoir nécessairement pourquoi.Désillusionné plus souvent car c’est le constat a posteriori que les notions d’engagement, de transparence, de relation client ne peuvent pas juste être des mots présents dans une stratégie social media au format PowerPoint mais applicables dans les faits, avec les départements concernés. La désillusion de la stratégie me-too Pour éviter la Bérézina…
Social Media Marketing - More Than Facebook And Twitter A lot of marketers continue an unhealthy obsession with spending time purely in Facebook and Twitter. I see it again and again. And while Facebook and Twitter absolutely should have a place within a larger digital strategy, your marketing does not start and end with them. They’re outposts but not a hub. What happens when you take a holistic approach and focus opt in at the source? Let me illustrate this with an example of the sources for the last one million or so visits to a site I market: Médias sociaux : le top des 25 meilleures pratiques selon Brian Solis Brian Solis est considéré comme l’un des gourous des relations publiques aux Etats-Unis. Auteur d’un livre sur l’engagement, il se positionne comme l’un des experts sur les pratiques liées à la présence d’une marque sur internet. Une pratique qu’il exerce au sein du cabinet Altimeter Research Group. Pour aider les community-manager et autres personnes à aller sur ces réseaux, Brian Solis nous livre 25 conseils en forme de viatique pour prendre la route de « l’engagement » sur les réseaux sociaux. 1. D’autres points ? Article source ici Lean writing : n’hésitez pas à améliorer la traduction
SMWF for iPhone, iPod touch and iPad on the iTunes App Store 積極參與社群媒體前百強 星巴克奪冠 Facebook, Twitter et la révolution mondiale Au cours des années 2000, Google, YouTube et Yahoo! s'étaient déconsidérés auprès de la frange la plus politisée des internautes, car ils s'étaient compromis avec divers gouvernements dictatoriaux, dont la Chine. Pour s'installer sur le marché chinois, Google avait accepté des arrangements bancals avec les bureaucrates de Pékin chargés de la censure du Net. Yahoo! avait livré à la police chinoise l'identité d'un dissident anonyme qui utilisait sa messagerie. Les géants américains de l'Internet avaient ainsi acquis une image purement mercantile : des entreprises ordinaires, prêtes à tout pour gagner des parts de marché. La réhabilitation s'amorce vers la fin de la décennie, grâce à la naissance des nouveaux réseaux sociaux comme Facebook et Twitter. Pour Facebook et Twitter, le baptême du feu a lieu lors de la révolte de la jeunesse iranienne de juin 2009. Malgré ces accrocs, Facebook, Twitter, YouTube et leurs concurrents moins célèbres, émergent de cette aventure couverts de gloire.
7 Social Media Lessons From Phil Collins | Guest Posts Why Smart Marketing Is About Help, Not Hype The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success. You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?” If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company. Available now wherever books are sold.
10 Must-Haves for Your Social Media Policy Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com. A few weeks ago, I wrote that your organization should have a social media policy, and one of the things I heard among all the great comments was: "Okay, but what should it say?" There are generally two approaches to social media policy making. Some organizations handle social media in an evolutionary way. Other organizations, meanwhile, feel more comfortable establishing a clear policy from the outset. Whether you're writing your social media policy from the get-go, or letting it develop organically in reaction to situations as they arise, here are 10 things you should definitely consider. 1. All policies need to address what's in it for the reader/user — what should the reader take away after reading the policy? But that’s the spirit of social media — it’s all about leveraging the positive. 2. 3. 4. 5. 6. 7. 8.
Google launches Plus One to rival Facebook's Like button | Media Google is today introducing the most significant social feature to its search service yet, adding a one-click button to allow users to recommend sites and share those recommendations with their friends. Photo by .reid. on Flickr. Some rights reserved Plus One will initially only be accessible to 2% of Google's English-language users in the US, but it will be seen as a rival to Facebook's increasingly ubiquitous 'Like' tool which appears on hundreds of thousands of third-party sites. Appearing as a small icon next to each search result and text ad, logged-in users can share their recommendations with contacts through their Gmail address book, Google Reader and Buzz contacts and, eventually, Twitter contacts. Google would not comment on whether Facebook contacts could eventually be integrated. Google is characterising Plus One as a different function to Facebook's Like, saying that recommendations are only shared within the context of relevant searches, rather than spamming all contacts.
From Social Media to Social CRM | Web 2.0 Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC] Is Flickr good for SEO? Can Tumblr drive traffic? If these questions are part of your day-to-day work, hold onto your hats; here's an infographic that's actually useful for a change. If you're doing any social media marketing, here's something for your to print out and hang up near your desk as a handy point of reference. For example, if you need massive pageviews for your site or a client's site, Facebook and Twitter are just so-so for referring their users to your content. When you think about best-in-class social media campaigns and true leaders in social media marketing, you realize that most of the time, creative and successful marketing teams pick a specific platform for a specific reason; this chart gives you the tip of the iceburg when it comes to making the right choice for your own company's or clients' campaigns. Check out the chart below, and in the comments, let us know about your experiences with marketing, CRM, PR and SEO across these various platforms.
How a Social Media Pro Educates the “Digitally Illiterate” 2-Day Hands-On Social Media Training Sessions Scheduled in Sydney, Singapore, London, Paris, Toronto, New York, Chicago and San Francisco Eric Schwartzman (@ericschwartzman) has a message for those he refers as the “digitally illiterate.” “Digitally illiterate clients and digitally illiterate bosses have unrealistic expectations of what social media can do and cannot do,” he says. Schwartzman, a world-renowned social media trainer and author of the book “Social Marketing to the Business Customer,” delivers hands-on sessions in major cities around the world. He sees no contradiction in live training to better utilize online communications. “Often people find that to really gain any meaningful practical applied skills, they need to immerse themselves in something for an extended period of time,” he says. He finds that in most training sessions consultants talk extensively about the successes they’ve had using social media for others. “You learn just enough to be dangerous, He says. Connect:
Improving social media monitoring… As Social Media Monitoring travels through the technology hype cycle it’s clear that many early adopters are experiencing disappointing results. Having heard the stories of start-up businesses like Threadless or GiffGaff harnessing social insight to create real, tangible value (see my post on GiffGaff – a case study of customers in control), many large organizations are often disappointed at the results they are getting from SMM. If you find yourself in the “trough of disillusionment, below are some of the common pitfalls along with some suggestions to improve results and drive value from your investment. A common complaint about SMM is accuracy. To supplement this lack of accuracy, many organizations (or the agencies they employ) turn to people to manually read through and classify content. So how do you address some of the issues above and start to drive some value from SMM? But improving the accuracy of your social media monitoring and classification is not enough.
HOW TO: Launch Any Product Using Social Media Guy Kawasaki is the author of Enchantment: The Art of Changing Hearts, Minds and Actions. On March 8, I introduced my tenth book. There are few processes that I enjoy more than a product introduction, and this one enabled me to try many social media techniques and online tools and services. After only a week, the book was on the New York Times, Wall Street Journal and Publishers Weekly bestseller lists. I have to conclude that at least some of that success was due to the promotional techniques I employed. Here, I'd like to outline the 12 things that I did to launch my new book, including information about costs and vendors I used, as well as analytics. 1. A Facebook Fan Page is the quickest and easiest way to get a web presence for a new product. The challenge with Fan Pages, and websites of any kind, is to attract visitors. There were a few costs involved. 2. In addition to resources for reviewers, I added audio and video to my website. 3. 4. I'm a big believer in email marketing. 5.