Moment Factory | ABOUT US These levels define the degree to which a multimedia environment involves itself directly in a spectator's experience. Each level aims at a higher enhancement of reality. 1. Ambient Environment An environment that supports an event or performance. 2. 3. 1. 2. 3. 4. 6. Surpassing expectations is part of Moment Factory’s culture. Moment Factory is a new media and entertainment studio specialized in the conception and production of multimedia environments combining video, lighting, architecture, sound and special effects to create remarkable experiences. Since its inception in 2001, Moment Factory has created more than 300 installations, events and shows across the world for such clients as Cirque du Soleil, Nine Inch Nails, Madonna, Disney, Microsoft, Sony, Quartier des Spectacles de Montréal and the Los Angeles International Airport (LAX). Our team of more than 120 talented individuals occupies a dynamic, multifunctional 20,000 square-foot space in Montreal, Canada.
Bartle Bogle Hegarty | When the world zigs, zag | Global Brain Pickings Big Orange Slide Augmented reality goes beyond gimmicks for business 3 May 2011Last updated at 00:04 By Sharif Sakr Technology of business reporter, BBC News Augmented reality stunt: An angel moves among commuters at London Victoria Station The people at Lynx cannot help but be pleased with the success of their latest deodorant. Their new fragrance has emerged as their second-best-selling variant after just a few months on the market, thanks in large part to an innovative advertising campaign. The campaign was fronted by Kelly Brook posing as a voluptuous fallen angel, but what made it unique was a stunt at London's Victoria Station, known by its orchestrators as Angel Ambush. Commuters who happened to walk across a particular spot suddenly saw themselves on a vast video screen next to the departures board and, as they watched the screen, they discovered that they were not alone. Continue reading the main story Augmented reality is all about creating a fantasy experience that people can interact with” End QuoteBecca SawyerMindshare Hold it, buy it
Tellart | Experience Design & Engineering Anomaly | New York City | London Cannes Contenders: Goodby Silverstein - Campaign Brief US How will the U.S. perform at Cannes this year? Over the next weeks in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges... Doritos "For the Bold" Goodby, Silverstein & Partners Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. Adobe "Adobe takes the BS out of marketing" Goodby, Silverstein & Partners Adobe is known for its creative tools. Google+ "Ping Pong" Goodby, Silverstein & Partners We had to inspire agency creatives to use Google+ in their campaigns. Google "Google Docs Demo" Goodby Silverstin & Partners Google Docs allows anyone to collaborate in real time, which can lead to some pretty amazing things. Google "Story Builder" Goodby Silverstein & Partners Google Docs has changed the way we work by enabling people to collaborate on documents in real time.
Mother New York El P2P: ¿más allá del capitalismo? Entrevista con Michel Bauwens - Igor Sádaba (Circulo de Bellas Artes) Se le conoce en todo el mundo como el impulsor de la Foundation for P2P Alternatives. ¿Cuáles son en estos momentos sus principales líneas de actuación? La fundación es un cibercolectivo, un grupo de gente que trabaja de manera conjunta en todo el mundo y que estudia el P2P como medio de producción. Los campos de estudio son: la producción entre iguales o la capacidad de crear valor común; el gobierno entre iguales o la capacidad de autogestionarse, y la propiedad entre iguales, que es la capacidad de proteger el valor común de la apropiación privada. Estas líneas de trabajo dan lugar a movimientos libres y abiertos que surgen en todo mundo, como el software libre, la edición libre, los libros de texto abiertos, etc. Se trata de un diseño participativo, de procesos sociales en los que no se excluye a nadie; al contrario, se intenta incluir al mayor número posible de gente. Dice que el P2P es un modo de producción, un modo de propiedad e incluso un nuevo modo de gobierno.
Wieden+Kennedy Creative Principles & Practice | a.k.a. Breakthrough Thinking for the Real World I know that in every kingdom there are two royals: Content the strong and governing King and Conversation, his tactful but enchanting Queen. So when a recent article published in eMarketer claimed that the future of branding would lie in a shift from “solely relying on the interruption model of advertising to the creation of magnetic content that would naturally attract consumers.” I sneered “nice observation” — audiences want to seek out companies for what they offer? After all it was Twitter that changed the game and accomplished what others had never conceived – “no more advertising, no more commercials, let’s just talk.” A. B. C. D. But why is this important now? So now why is Wistia important? Now here you may be tempted to “rest secured” in your Google Analytics or Youtube accounts, but if you were to ask the search engine would embarrassingly reply “no such findings.” But what is the big deal if I track my video messages? Still skeptical?
5 Tips For Creatives From Lee Clow And George Lois One is the creative leader behind Apple’s “Think Different” campaign. The other has been dubbed the original Mad Man. Lee Clow, the chairman of TBWA Worldwide, made the iconic “1984” commercial that launched the Apple brand. He also helped create the Taco Bell Chihuahua and the Energizer Bunny and received a lifetime achievement award, the Lion of St. Mark, in Cannes this year. George Lois, 81, hates Mad Men. Stop obsessing over technology. Lois is fed up with everyone chattering about tech. Clow, though not driven to as much swearing, is equally wary of the current attitude toward technology. Believe in your own work. George Lois is not known for his modesty. Awards help. Despite all the criticism of the industry awards circuit, public acknowledgment of great work is instrumental in fueling creativity in Clow’s view. Shake it up. It’s a tough time to start a career in advertising, Clow believes. Recognize the role of nature. Clow puts his ability to think creatively down to his genes.
HEY WHIPPLE » Blog Archive » Report From SXSW Interactive: "I See Dead Ad Jobs." I was born in the year 1954 when stamps were three cents. If you thought, “Wow, three cents??” you’re a digital immigrant like me. You’re a digital native if you thought, “What are stamps?” Unfortunately, there is a third group: digital rejectors — you’ve met them. Worse, they don’t realize they’re dead. Full disclosure: I am a digital d-bag. Case in point: From my collection of laminated ads, I offer this one. A print ad I did in 1994 for a new website. I still like the ad but the point here is that it was written in 1994, a brief fifteen years ago; when Netscape Navigator was the big browser and Mortal Kombat II was the hot game. Jesus. (Oops. Here’s the point. Okay, so now we’re doing a slow dissolve from 1994 to April 2010. On my iPhone, the “mysxsw” app reveals the details about our session’s focus: “With the advertising landscape changing at the speed of light, how do the traditional advertising pros adapt? I think it brave of Damon to host such a session. That’s Damon.