Christian Louboutin Lipstick Launch - Fall Beauty Trends
When Christian Louboutin ventured into beauty, we weren’t shocked to see stiletto-like spikes atop bottles of shiny lacquer—the pièce de résistance being a blood-red polish the color of his legendary soles. Adding to the famed designer’s lineup of polishes—his Scarabée collection was one of our must-buy beauty picks for fall—are lipsticks intended to make a statement. “When a woman carries a handbag, we look at her shoulders. When she slips on a pair of heels, we observe her walk. If she applies lacquer to her nails, we admire her hands,” said Louboutin, in a release from the company. Amazing is an understatement: Resembling a delicate vial Queen Nefertiti might have treasured, this tube-meets-objet d’art takes inspiration from Babylonian antiquities with a turret-like crown cap and pointed gold base. Christian Louboutin Lip Colour, $90 each; available in September at christianlouboutin.com Psst…did you hear?
How Premium Fashion Brands Are Maximizing Their Social Media ROI
Social media and digital technology have forever changed the retail industry. In 2011, brands and retailers have reached a tipping point, digital innovations have decentralized commerce, and real-time consumer demand for designer merchandise has forever changed retail production cycles. Many fashion brands, mocked for their inability to move with the web because of a fear of accessibility, are no longer fighting the flow. Through their embrace of social media and social commerce, fashion brands are now innovating and profiting from their online marketing strategies. Luxury and premium brands are starting to lead the way for all retailers looking to connect with their customers and build online revenue channels. Fashion Brands and Social Commerce Online shopping is becoming a socially connected event. During the past year, the luxury market experienced a digital tipping point, with many brands rolling out new e-commerce sites, social media campaigns and mobile applications.
Givenchy to Show Couture Again … Starting Today! — The Fashion Law
THE FASHION LAW EXCLUSIVE - On the heels of the Versace couture show in January, Riccrado Tisci, the creative director of Givenchy revealed that he would be designing couture for the Paris-based design house again after a several-year hiatus. Well, according to Givenchy, that reintroduction to couture took place today, during its S/S 2016 menswear show (see all of the womenswear looks below). A lot has changed at Givenchy over the past several years. We have seen the house up its revenues thanks, in part, to the proliferation of more accessible wares that has facilitated a more mainstream awareness of the Paris-based design house. Moreover, the house welcomed Sebastian Suhl, who joined Givenchy in 2012 from Prada (and has subsequently left for fellow LVMH-owned brand, Marc Jacobs), as CEO. Under Suhl's direction, the house's retail structure has been transformed by way of an array of new boutiques. As you may know, Givenchy was founded in 1952 as a couture house.
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