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10 Laws of Productivity
You might think that creatives as diverse as Internet entrepreneur Jack Dorsey, industrial design firm Studio 7.5, and bestselling Japanese novelist Haruki Murakami would have little in common. In fact, the tenets that guide how they – and exceptionally productive creatives across the board – make ideas happen are incredibly similar. Here are 10 laws of productivity we’ve consistently observed among serial idea executors: 1. A bias toward action is the most common trait we’ve found across the hundreds of creative professionals and entrepreneurs we’ve interviewed. 2. When our ideas are still in our head, we tend to think big, blue sky concepts. 3. Trial and error is an essential part of any creative’s life. To avoid ‘blue sky paralysis,’ pare your idea down to a small, immediately executable concept. 4. When working on in-depth projects, we generate lots of new ideas along the way. 5. 6. Part of being able to work on your project a little bit each day is carving out the time to do so. 7.
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Social CRM Infographics–- An Evaluation Framework
I’m feeling WONDERFUL today! How about you? Hi everyone, I’m so super excited to finally release my framework for evaluating Social CRM Infographics. OMG, aren’t you excited too? Come on everyone! In all un-hyped seriousness, did you know that Infographics are one of the new SEO tools? Other Social Media people! One of these days, these PR people are going to realize that they need to be communicating to their potential customers, and not to the people that pat them on the back at cocktail parties. It must quickly convey what happened.It must completely bypass the contrived evolution of what happened. So, let’s take a look at the following infographic. The following Infographic that I got from GetSatisfaction’s blog (not picking on GetSatisfaction, who I like, just some of the sources) is a great example of the worthlessness of Infographics when compiled from PR people with little real world experience. [singlepic id=60 w=487 h=1024 float=] The problem with this is pretty obvious to me.
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The art of conversation | Social CRM | Social media meets customer ...
When UK-based interior furnishings company Habitat started using the online microblogging site Twitter earlier this year, executives at the company may well have applauded themselves for boldly embracing a new channel for marketing the company’s products to design-conscious consumers. Members of the 14 million-strong Twitter community soon set them straight – in scathing messages of 140 characters or less. Habitat had committed a huge gaffe, by using ‘hashtags’ (the keywords used on Twitter messages to organise the huge torrent of updates into trends and subjects) to force links to its own catalogues and special offers into popular, but totally unrelated, conversations. These included keywords relating to Apple’s iPhone and, more seriously, the Iran elections; so Twitter users searching for conversations about Iranian presidential candidate Mir Hossein Mousavi, for example, were blasted with messages about Habitat’s “totally desirable” spring collection. CRM gets social Where to start?
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From social media to Social CRM: What customers want
Social CRM – the integration of social media with customer relationship management (CRM) strategies – is the next frontier for organizations that want to optimize the power of social interactions to get closer to customers. With the worldwide explosion of social media usage, businesses are feeling extreme pressure to be where their customers are. Today, that street corner is increasingly virtual, located inside a social media or social networking site. To find out, the IBM Institute for Business Value surveyed more than 1,000 consumers worldwide and interviewed 350 executives. Social media holds unprecedented potential for companies to get closer to customers and, by doing so, facilitate increased revenue, cost reduction and efficiencies. With so much to gain, companies need to invest the effort to understand how to break through the noise and offer current and potential customers a reason to reach out to them via social media.
