Qu'est-ce qu'Anim-fr : Création d’un réseau autour de l’animation de projets collaboratifs [Imagination For People ] Le groupe de travail AnimFr rassemble les acteurs impliqués dans l'animation de projets coopératifs, dans la formation aux pratiques collaboratives et à l'animation de réseaux thématiques ou territoriaux. Il a pour objet : de donner à voir, d'entraider et de donner le code source de nos pratiques collaboratives, dans une démarche globale qui donne sens à la coopération et au bien commun. Il s’agit d’un groupe international francophone, pour mettre en réseau les acteurs de la collaboration en langue française et faire des liens avec les autres communautés linguistiques. Initié lors des étés TIC de Bretagne en juillet 2011, il rassemble aujourd’hui plus de 300 personnes impliquées dans une réflexion sur les pratiques collaboratives. La finalité du groupe AnimFr est de donner à voir, faire ensemble et s'entraider et enfin de passer à l'échelle. Les premiers partenaires de ce groupe de travail sont la ville de Brest, Outils-Réseaux et Imagination for People.
Innovation Styles = Success Booster Generating Innovative Solutions Often the hardest part of generating new innovative solutions is knowing where and how to begin looking for them. Whether you are wanting to inspire your staff or facilitate an idea-generation session, you'll benefit greatly by knowing which techniques belong to which Innovation Style. You can better select the techniques that will work for a particular mix of people, or which tools to introduce first and last. Modifying and Experimenting idea-generation techniques begin by gathering facts, details and other data. Visioning and Exploring idea-generation techniques start with an intuitive insight, hunch or hypothesis; then they gather information to confirm and fill out the intuition.
Cause and Effect Analysis (Fishbone Diagrams) - from MindTools.com Identifying the Likely Causes of Problems (Also known as Cause and Effect Diagrams, Fishbone Diagrams, Ishikawa Diagrams, Herringbone Diagrams, and Fishikawa Diagrams.) Find all possible problems. © iStockphoto/ragsac When you have a serious problem, it's important to explore all of the things that could cause it, before you start to think about a solution. That way you can solve the problem completely, first time round, rather than just addressing part of it and having the problem run on and on. Cause and Effect Analysis gives you a useful way of doing this. We'll look at Cause and Effect Analysis in this article. About the Tool Cause and Effect Analysis was devised by professor Kaoru Ishikawa, a pioneer of quality management, in the 1960s. The diagrams that you create with Cause and Effect Analysis are known as Ishikawa Diagrams or Fishbone Diagrams (because a completed diagram can look like the skeleton of a fish). How to Use the Tool Step 1: Identify the Problem Example: Tip 1: Tip 2: Tip:
Brainstorming Origin[edit] Advertising executive Alex F. Osborn began developing methods for creative problem solving in 1939. He was frustrated by employees’ inability to develop creative ideas individually for ad campaigns. Osborn's method[edit] brainstorming activity conducting Osborn claimed that two principles contribute to "ideative efficacy," these being : Defer judgment,Reach for quantity.[3] Following these two principles were his four general rules of brainstorming, established with intention to : Applications[edit] Osborn notes that brainstorming should address a specific question; he held that sessions addressing multiple questions were inefficient. Further, the problem must require the generation of ideas rather than judgment; he uses examples such as generating possible names for a product as proper brainstorming material, whereas analytical judgments such as whether or not to marry do not have any need for brainstorming.[3] Groups[edit] Variations[edit] Nominal group technique[edit]
S'initier au sketchnoting par l'annotation créative Ce billet vous aidera a développer progressivement votre capacité à créer des sketchnotes à partir d'un texte. L'astuce consiste à placer une étape intermédiaire entre la lecture et le sketchnoting: cette étape s'appelle l'annotation créative.Le sketchnoting, comme les autres techniques de Visual Mapping, stimule la créativité pour mieux assimiler et mémoriser des l'information.L'exemple est reálisé à partir d'un texte du Docteur Srini Pillay, publié dans le blog Harvard Business Review: To Reach Your Goals, Make a Mental Movie. Les 4 étapes sont illustrées et expliquée ci-dessous. 1. Préparation à la prise de note créative La première étape consiste à coller une bande d'environ 10 cm sur la gauche du texte imprimé. 2. Lecture et annotation du texte, après avoir lu le texte et surligné les points qui ont retenu notre attention, nous pouvons commencer l'annotation créative. 3.Passage au sketchnote 4. Aller plus loin
Systematic inventive thinking Systematic Inventive Thinking (SIT) is a thinking method developed in Israel in the mid-1990s. Derived from Genrich Altshuller’s TRIZ engineering discipline, SIT is a practical approach to creativity, innovation and problem solving, which has become a well known methodology for Innovation. At the heart of SIT’s method is one core idea adopted from Genrich Altshuller's TRIZ which is also known as Theory of Inventive Problem Solving (TIPS): that inventive solutions share common patterns. Focusing not on what makes inventive solutions different - but on what they share in common - is core to SIT’s approach. History of the SIT Methodology[edit] Overview - The Creativity Debate[edit] SIT deals with two main areas of creativity: Ideation of new ideas,[1] and problem solving. The TRIZ Heritage[edit] SIT is a descendant of the work of Genrich Altshuller, a Russian engineer who analyzed over 200,000 patents to identify the 40 common inventive principles of his unique formula, named TRIZ. 1. 2. 3.
Comment créer une campagne adwords ? Eternel numéro 1 des solutions publicitaires online, les liens sponsorisés représentent plus de la moitié du chiffres d'affaires publicitaire online en France, avec 867 M€ nets sur le premier semestre 2014 d'après XXX. Sur ce marché, Google adwords conserve un leadership absolu. Comment réussir une campagne d'adwords ? Principes de fonctionnement de Google Adwords Définition Le programme Google Adwords permet à l'annonceur d'afficher un lien vers son site sur les résultats de recherche de Google, y compris sur les premières pages, pages si difficiles à atteindre avec du référencement naturel. Enchères et coût par clic A chaque clic généré par votre annonce, vous reversez à Google un montant que vous aurez défini à l'avance. L'importance de la pertinence des mots-clés Vous décidez librement des mots-clés sur lesquels vous souhaitez que votre annonce s'affiche. Un entonnoir à 3 niveaux Une campagne adwords se pilote via un compte gmail. Etapes de montage d'une campagne adwords A voir également
Ideation (idea generation) Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract.[1] Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization.[2] As such, it is an essential part of the design process, both in education and practice.[3] In Ideation: The Birth and Death of Ideas, Douglas Graham and Thomas T. Bachmann propose that methods of innovation include: Problem solution This is the most simple method of progress, where someone has found a problem and as a result, solves it. Derivative idea This involves taking something that already exists and changing it. Symbiotic idea A symbiotic method of idea creation is when multiple ideas are combined, using different elements of each to make a whole. Revolutionary idea A revolutionary idea breaks away from traditional thought and creates a brand new perspective. Serendipitous discovery
S'initier au sketchnoting par l'annotation cr&e 5 Whys - Problem-Solving Skills From MindTools.com Quickly Getting to the Root of a Problem How to use the 5 Whys technique, with James Manktelow & Amy Carlson. The 5 Whys is a simple problem-solving technique that helps you to get to the root of a problem quickly. Made popular in the 1970s by the Toyota Production System, the 5 Whys strategy involves looking at any problem and asking: "Why?" and "What caused this problem?" Very often, the answer to the first "why" will prompt another "why" and the answer to the second "why" will prompt another and so on; hence the name the 5 Whys strategy. Benefits of the 5 Whys include: It helps you to quickly determine the root cause of a problem.It's simple, and easy to learn and apply. How to Use the Tool When you're looking to solve a problem, start at the end result and work backward (toward the root cause), continually asking: "Why?" Note: The 5 Whys technique is a simple technique that can help you quickly get to the root of a problem. Example Why is our client, Hinson Corp., unhappy? Key Points
Estrategia de precios psicológicos ¿funciona? - Marketing SGM El precio es posiblemente la variable del marketing mix (producto, precio, distribución y comunicación) menos valorada, pero que sin embargo tiene el papel más relevante a la hora de generar ingresos. Me explico: Para muchos gestores de negocios, el precio es una variable a la que no se presta la atención necesaria, en el sentido de que bajan o suben los precios de sus productos de forma impulsiva y sin un análisis coherente, lo que al final suele llevar a unos resultados no deseados. Una de las situaciones más comunes que solemos encontrarnos en el mercado es la de una empresa que a la hora de decidir que precio poner a un determinado producto fijarlo un poquito por debajo del precio más bajo de su competencia. Lo que quiero decir con esto es que no se pueden cambiar los precios sin ton ni son y hay que otorgar a la estrategia de precios la importancia que realmente tiene, analizando diversos factores que veremos ahora y diseñando el plan de acción correspondiente.
Morphological analysis (problem-solving) Morphological Analysis or General Morphological Analysis is a method developed by Fritz Zwicky (1967, 1969) for exploring all the possible solutions to a multi-dimensional, non-quantified complex problem.[1] General Morphology was developed by Fritz Zwicky, the Bulgarian-born, Swiss-national astrophysicist based at the California Institute of Technology. Among others, Zwicky applied Morphological Analysis (MA) to astronomical studies and the development of jet and rocket propulsion systems. As a problem-structuring and problem-solving technique, MA was designed for multi-dimensional, non-quantifiable problems where causal modeling and simulation do not function well, or at all. Consider a complex, real-world problem, like those of marketing or making policies for a nation, where there are many governing factors, and most of them cannot be expressed as numerical time series data, as one would like to have for building mathematical models. Ritchey, T. (1998).
MicroPost Marketing: ESTRATEGIAS DE PRECIOS. #MicroPostMarketing Concepto de PrecioEl precio es una variable controlable que se diferencia de los otros tres elementos del mix del marketing (producto, distribución y promoción) en que produce ingresos; los otros elementos generan costes.El precio es fundamental en el marketing, debe existir una correlación. Y al igual que las estrategias de marketing, fijarlo no es tarea fácil. Es el punto al que se iguala el valor monetario de un producto para el comprador con el valor de realizar la transacción para el vendedor. El precio para el comprador es el valor que da a cambio de la utilidad que recibe. El precio es una herramienta desde el corto plazo.El precio es un poderoso instrumento competitivo.Es el motor de los ingresos.Tiene importantes repercusiones psicológicas sobre el consumidor.El precio es, en muchas decisiones de compra, la única información disponible. Estrategias diferenciales. Estrategia de precios fijos o variables: Estrategias competitivas. Precios similares a los de los competidores.
C-K theory A graphical representation of a Design Process using C-K Design Theory. C-K design theory or concept-knowledge theory is both a design theory and a theory of reasoning in design. It defines design reasoning as a logic of expansion processes, i.e. a logic that organizes the generation of unknown objects. The theory builds on several traditions of design theory, including systematic design, axiomatic design, creativity theories, general and formal design theories,[1] and artificial intelligence-based design models. Claims made for C-K design theory include that it is the first design theory that: Offers a comprehensive formalization of design that is independent of any design domain or objectExplains invention, creation, and discovery within the same framework and as design processes. The name of the theory is based on its central premises: the distinction between two spaces: a space of concepts Ca space of knowledge K. Genesis of C-K theory[edit] Structure of C-K theory[edit] Knowledge[edit]