Tuesday Ten: Rape Jokes / Meditation / Waitbot + If you haven't seen Obama singing Daft Punk's "Get Lucky," here ya go. The Ten: 1. Why working class women are better off injured than pregnant. 2. How to name things. 3. Listen while you work: The magic of music and what it does to your productivity. 4. Cheers, rosie Where in the world is Rosie // Typing from Phnom Penh, Cambodia & Ho Chi Minh City, Vietnam. You can find more of her on the internet here: @rosiesiman / rosiesiman.com / thetuesdayten.com / slideshare.net/rosiesiman Want to collaborate with Rosie? Show some love and send this to a friend. Why working class women are better off injured than pregnant. If you're injured, even if the injury doesn't happen on the job, many places will work to find a solution that accommodates your injury. But in New York, this could soon change. How to name things. An excellent Slideshare from Victor Pineiro on how to generate names and check to see if they're available fo the taking. The cost of the World Cup to Brazil will be $30 billion. Dr.
amazon Branding Beer and Mind Control We know that beer affects our brain, at least if we drink enough, but a novel promotion by a South African beer company turns the tables: it lets drinkers control beer with their brain. The thirsty consumer simply dons an EEG headset (no messy gel required for this one), thinks about cold beer, and the [...] Continue Reading... The Fatal Flaw in Loyalty Programs (And How to Minimize Damage) Loyalty and rewards programs can be great motivators. Continue Reading... Customer Journey Map - the Top 10 Requirements - Heart of the Customer — Heart of the Customer It’s been two years since I originally wrote this post. See the update here. A customer journey map is an incredibly useful tool to understand and improve your customer experience. A great customer journey map documents your customer experience from your customer’s eyes, helping you to understand not only how customers interact with you today, but also identifies improvement opportunities. Unfortunately, there is no standard for a customer journey map. I have included an example on the right, as well as some useful links at the end of this post for those unfamiliar with a customer experience journey map. In this post, I will detail the criteria I use to design and build a customer journey map. The 10 Critical Components of a Great Customer Journey Map: Represent your Customer’s perspective. Some optional criteria to consider: Break the experience into phases. These 10+4 criteria will ensure you have a rich document that can serve as the foundation for your customer experience efforts.
AdFreak Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad. The flashbacks are a tad disorienting at first, but you'll get the gist. (RocketNews24 has a handy breakdown/translation for those in need.) Judging from reactions around the Web, this finely crafted cinematic spot, clocking in at more than three minutes, has left more than a few viewers misty-eyed. Indeed, emotion-stirring ads from Asia are a big deal these days. All advertising is manipulative to some degree, but at least these weepers win us over with deft manipulation.
always branding. always on. Service client : comprendre le blocage français | Cracking the management code Chaque année, pour ceux d’entre nous qui sont partis en voyage à l’étranger, retrouver à la sortie de l’avion le « service à la Française » constitue une petite douche froide. Evidemment, le plaisir encore présent des vacances, la perspective peu réjouissante de reprendre le travail peuvent brouiller les ressentis, mais, admettons qu’il est difficile, voire impossible, avec la meilleure volonté du monde de poser un regard positif sur le « service à la française ». Bienvenue en France! « Les valises n’arrivent pas, bienvenue en France ! L’incroyable paradoxe c’est que l’industrie du service est depuis quelques années le fer de lance de la France qui a mené résolument une politique « fabless » (sans fabrication). C’est le contact qui compte! La caractéristique du service est d’être intangible et non stockable. Au sommet de cette pyramide de la matérialisation figurent évidemment l’humain, en l’occurrence ceux qu’on nomme maintenant les « personnels au contact ». Service ou servitude?
The Hacker News - Security in a Serious Way Seth's Blog Digital-Store, L'observatoire de la digitalisation des points de vente, by Novedia Techcrunch events Top 10 Brand Management Blogs : Marketing/Small Business : Business Steve Gershik is the Founder and Chief Marketing Officer of 28Marketing based in the Bay Area in California. Steve presents on marketing topics at the DMA, BMA, and OMS events and is a thought leader in demand generation and marketing automation, and connecting brand to demand. He writes a blog and hosts at a podcast called The Innovative Marketer. Altitude Branding As Director of Community for Radian6, a social media monitoring software company, Amber Naslund writes about social media’s connection to branding, while simultaneously demonstrating how companies are increasingly being made up of “brandividuals,” superstar marketers with their own personal brand, operating within companies that get to bask in the glow of that attribution. Brand Autopsy In it’s sixth year, Brand Autopsy remains one of the funniest, relevant, insightful branding blogs out there. Brand DNA Melbourne-based Stan Lee offers an Australian take on modern and traditional company brand building. Brand Noise Ries' Pieces
La 4G : rien ne sert de courir… Il faut d’abord convaincre les Français - Ipsos Observer 04 oct. 2013 - La 4G fait beaucoup parler d’elle depuis plus d’un an. Un à un, chaque opérateur historique dévoile ses offres. De cette enquête il en ressort que 15 % des répondants ne savent pas si leur smartphone est compatible ou non avec la dernière génération de réseau. 17,2 % d’entre eux associent même la 4G à plus de données sur leur forfait mobile. Les usages internet sur smartphone des Français 81,3 % des détenteurs de smartphones naviguent sur Internet. Toujours parmi les détenteurs de smartphones, 52,1 % s’en servent pour regarder des vidéos et parmi eux 38,6 % moins d’1h00 par semaine contre 0,6 % (exclusivement des hommes) plus de 5h00 par semaine. Enfin, 35,7 % utilisent la voix sur IP (applications types Skype…). A noter que ce sont les 16-24 ans qui utilisent le plus ces 3 fonctions internet depuis leur mobile : 90% naviguent sur internet, 75% regardent des vidéos et 49% utilisent la voix sur IP (Skype, Viber,…). La 4G et les Français, quelle compatibilité ?