Behind the Race to Build a Better Banner Ad
If you're fed up with online advertising, you're not alone. A recent survey of 100 advertising agency executives found that their clients are losing patience with digital advertising. When asked why, advertisers noted that such ads don't work very well. While no one is crowing about such numbers, defenders say that figure is a bit misleading. About Those Numbers Even the staunchest defenders of banner ads concur that an average click-through rate of 0.1% is very low. Ted McConnell, executive vice president, digital, for the Advertising Research Foundation, says the difference in click-throughs for direct response ads vs. branding ads can be as high as tenfold. New Incentives Still, everyone agrees that getting web surfers to click on more ads would be a good thing. That's the premise behind Kurnit's new company, AdKeeper, which is working with McDonald's, Best Buy, Sears and Showtime, among others, on ads that consumers can save for later. Analyze This An Unsolvable Problem?
Oreo Tries To Set Guinness Record for Facebook Likes
The race is on for Oreo to achieve a somewhat obscure boast: a entry for Facebook likes. The brand started pursuing this goal at 9 a.m. ET today and hopes to establish a new record since no current one exists. people, however, set the bar at 45,000 likes within a 24-hour period. A rep for 360i, the agency that worked on the project, says Oreo has a lot of global fans and that this is a good way to get everyone on the same page, so to speak. Oreo’s social media push is the second high-profile use of by a marketer this month. For Oreo, the stunt is a clever use of social media that is not without its risks; falling short of the goal could be embarrassing.
10 Online Strategies for Your Next Product Launch
Beverly Cornell is the marketing and social media director at Mango Languages, a provider of self-study language learning products that teach actual conversation skills and culture, now available in 28 different languages. Learn more at mangolanguages.com. Long gone are the days when announcing a new product was simply a matter of putting together a news release, sending it off over the wire and counting on major news outlets to spread the word. Today, because consumers are able to get information from a variety of sources and platforms, a successful product launch requires an integrated approach; one that includes traditional, social and online marketing tools. 1. Even though new media seems to get all the glory, traditional television, print or radio media outreach remains an effective way to expose a never-before-seen product to the masses. Don’t discount other proven methods like advertising, trade shows, speaking opportunities, promotional events and direct mail. 2. 3. 4. 5. 6. 7.
6 astuces pour créer une page Facebook pour votre blogue ou entreprise
Si vous possédez un blogue ou une entreprise, Facebook vous offre la possibilité de créer une page dédiée à votre marque. Cette page devient en quelque sorte la présence de votre entreprise ou blogue sur Facebook. Plusieurs possibilités s’offrent à l’administrateur d’une page. Il est possible d’ajouter des applications, de personnaliser son nom et d’en faire la promotion. Voici donc quelques astuces que j’ai appliquées lorsque j’ai démarré la page Facebook de Descary.com. 1- Réfléchissez: la mise en place d’une page Facebook est extrêmement simple. 2- Donnez-vous des objectifs: si vous créez une page Facebook, vous devez l’administrer et l’animer. 3- Permettez à vos fans de publier: pour augmenter l’interaction avec vos fans, permettez-leur de publier du contenu sur votre mur. 4- Créez une page 360°: si vous êtes actifs sur Twitter, Flickr, YouTube ou d’autres réseaux sociaux, ajoutez leur flux RSS sur votre page Facebook.
HOW TO: Engage and Mobilize Facebook Fans Beyond the "Like"
Last year, we encouraged businesses to move out of broadcast mode and start a two-way dialogue with their Facebook fans. As Facebook marketing has matured and more companies have had an opportunity to experiment and innovate, this approach has become de rigueur. New tactics are emerging that raise the bar for what constitutes successful engagement, particularly as brands and digital marketing agencies look to engage and activate a large number of fans. According to Daniel Stein, co-founder of digital marketing agency EVB, more of the agency's clients are now asking for programs that mobilize their millions of passionate fans on Facebook to take action in the real world. "It's important to remember that 'Likes' aren't just mechanical clicks of a button — they're people," said Stein. Here are four ways brands have mobilized fans and taken engagement to the next level. 1. In a subsequent campaign, Skittles mobilized the troops to send a student to bowling college. 2. 3. 4.
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