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用多少付多少，科技巨獸大玩微型生意 你先想像一間非常龐大的海邊度假村，他們不是租房間給你，而是看你身上有多少沙來算錢，計價以粒來算，如果你躺在沙上價格就往上升。這就是大型雲端公司帶動的微型生意 「microslice」新經濟模式，但這種微型生意不是人人都玩得起，反而會成為新創公司進入市場的最大阻礙。 《紐約時報》報導全世界最大雲端運算公司 Amazon 開啟這種用多少付多少的新經濟模式，他們的沙粒就是電腦伺服器上的軟體，每跑一次就要收費，定價可以細到每一行軟體程式為單位。積沙成塔，小錢收多了就會造就一家億萬美元企業。 Amazon 的網路服務去年帶動這股收費潮流，跑軟體的前一百萬次免費，之後每一百萬次收費為單位計價，或是看電腦使用幾百毫秒。他們要的是規模，Amazon 的經濟規模已經成為他們的優勢，才能發展創新。 小錢經濟學展現幾家公司的全球力量，包括微軟與 Google，藉由經常支付的小錢來致富，換句話說，企業必須非常大，才不必擔心單價太低賺的錢太少。 雲端運算公司不是第一個採用這種新經濟模式的行業，像是 Uber 讓私家車短暫成為計程車，他們監控司機與搭乘者來調整價格與路線，透過一天的活動來定價。 AWS 是公共雲計算的早期進入者，或是透過運算設備與網路上的軟體提供租借服務，2006 年開始已經有超過 200 萬個電腦伺服器與一百萬客戶，包括 Neflix。 Amazon 去年十一月發表每百萬次訂價產品 Lambda，客戶不需租借伺服器，但是要看運算的時間付費。 對大型雲端公司而言，這種微型生意也是處理困難任務的一種解決方法，因為客戶常覺得他們可以租下所有他們想租的運算，使得供應商必須永遠已接近滿載的方式運作，如果有人可以週期性使用，而不是佔用整個機器，供應商就可以招攬更多使用者。 Google 雲端部門主管表示，「雲端經濟的秘密就是採用，沒有賣出的每一分鐘就是無法回收的成本」，但他也強調，很少人能像 Google 一樣在如此大的規模上經營這種模式。 就如其他新趨勢一樣，微型生意、無伺服器模式已經吸引投資人與新創公司進入市場，但他們也對大公司的下一步戒慎恐懼。 Billing by Millionths of Pennies, Cloud Computing’s Giants Take In Billions (首圖來源：Flickr/Andrew Mager CC BY 2.0)
Live-Streaming, Millennials and the Future | Dieste - Hispanic Marketing Agency Whether Twitter’s Periscope is a Meerkat killer is irrelevant now. Live-streaming mobile apps are making waves, and we are just moving into high tide. These apps allow you to watch and comment on live-broadcastings and have everyone from celebrities to politicians diving in. Let’s take a look at who may be using these apps and where marketers are seeing opportunities. Not long has passed since South by Southwest (when Meerkat was launched), but many see live streaming as a content experience too shiny to pass up on. HBO and Red Bull are some of the first brands jumping in, as many of their younger followers are trend seekers, but publishers did not want to be left behind. Fans, especially millennials and younger, are naturally social and big sharers. Don’t worry—retailers are also making the right moves. If cars are more your thing, did you see the four new cars unveiled on Meerkat and Periscope at New York’s auto show?
untitled 5 huge trends in big data and storage As cloud computing continues to disrupt traditional business models and big data continues to grow exponentially, techies and investors alike are looking for the top trends that will change how we do business in 2016 and beyond. From emotional robots to driverless cars, here are five breakthrough innovations to keep an eye on as the year unfolds: 1. Hybrid and public cloud services continue to rise in popularity, with investors claiming their stakes. Our best speaker lineup, ever. This year’s edition of TNW Conference in Amsterdam includes some of the biggest names in tech. While some have doubted Dropbox’s ability to go public based on its $10 billion valuation, the fact that this leading SaaS company has raised $1.1 billion in six rounds of funding is pretty impressive. In doing so, Dropbox is setting a precedent for cloud service longevity with its ability to expand its value proposition and offer users practical partnerships. Then there’s the meteoric rise of DigitalOcean. 2. 3. 4. 5.
iPhone 版 Feedly RSS 訂閱世界重要部落客與雜誌新聞 Periscope a valuable media platform, but misses mark with Millennials Step aside Snapchat, there appears to be a new app taking over. If Twitter, Instagram and Facebook aren’t enough, Periscope is making its way onto smartphone home screens everywhere. The application, acquired by Twitter earlier this year, allows users around the world to livestream videos, which other users can then watch as they’re taking place. Periscope, however, isn’t merely the newest social media trend. As Anthony Rotolo, a professor of social media at Syracuse University points out, Periscope can be used as an important utility — especially for citizen journalists. “There’s this trend we’re seeing of people being able to capture incidents and police moments and share them with the world,” he says. Because of the app’s live-streaming capabilities, ability to save videos, interact with messaging and post to Twitter, I think that Periscope could emerge as one of the most important mediums for news. Periscope, when used as news-making utility, could be a game changer.
18 Incredibly Useful Market Research Tools You may have heard it said that understanding your audience on social media is one of the keys to success with social media marketing. (We may have even said it ourselves a time or two!) Makes a lot of sense. The more you know about your audience, the better you’ll be able to deliver the kind of helpful content and updates they’re interested in. So what might be the simplest, most efficient ways of understanding an audience? This is the part where I often get stuck: Implementing the good advice into my own social media strategy. Survey tools – How to learn from your audience 1. One of our favorite survey tools at Buffer, Typeform specializes in beautiful, intuitive survey experiences. One way that we’ve found to use surveys for research is to share a survey link on our social media accounts. 2. 3. Here’s a cool concept: Send a one-click, one-question email survey to your audience. 4. 5. 6. Website surveys + incentives. Update: Disco has closed up shop and will be shutting down. 7. 8. 9.