Real Time Web Analytics, Live Chat, and Web Statistics - Woopra Fast Domain Name Search | Domize HTML Forms & Surveys. Live Chat Software | Real-Time Customer Engagement | LivePerson Shopping Cart Page Checklist: 16 Things I Look For Last week in Checkout Optimization: Are You Testing The Wrong Thing?, we looked at the top reasons customers report why they abandoned their last shopping cart. You’ll recall the top reasons had nothing to do with web usability and design, but the customer’s willingness to complete the purchase at that given time – including “sticker shock,” a desire to comparison shop, or they simply were not ready to purchase yet. We discussed ways each FUD (fear, uncertainty and doubt) could be addressed on your shopping cart page, with a promise to cover the design and usability goodies as a follow up (i.e. this post!) While there’s no recipe for an “ideal” shopping cart page, there are elements I look for when reviewing a site – both “must haves” and “nice-to-haves.” Must Have Shopping Cart Page Features 1. The cart summary is the customer’s last review before initiating checkout. Believe me, customers will blame you for an error before considering they may have made the mistake. 2. Don’t laugh. 3.
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