The 4 Practical Reasons Why to Outsource Events Marketing Event management is DEFINITELY one of the most stressful jobs. It is both mentally and physically taxing. For just one event, there could be too much in a business’ plate such as meeting a deadline, dealing with difficult people and unexpected events, making do with a tight budget, and finally marketing the event. That’s basically the difficult part. The good news, however, is that there’s a way out to focus on the event without having to risk the possibility of a marketing failure. Time is money, indeed. Related: Effective Use of Hashtags for Promoting your Events Since third party marketing companies are comprised of high-level talents, you will gain edge over your competitors. Here’s a nice case study from Callbox on how their marketing automation tool helps Leadership Curriculum Provider in Singapore. Learn more about their event telemarketing services. Coordination involves knowledge transfer. Related: The Benefits of Telemarketing Services for Software Industry Events It actually is!
Product Launching 101: Use Events Telemarketing to Gain Opportunities You have a really cool product (perhaps a gadget or software so revolutionary it confirms the spirit of Steve Jobs in you) to offer to the world. You think highly of it, so you figured holding an event is the best way to champion this new idea you have. The one problem that stands in the way: You don’t know for sure how to invite the right people to the venue. While you can always resort to social media platforms, there’s never really any guarantee your invites through these channels can bring back confirmed commitments. Meanwhile, you are also stealing some time organizing the presentation of the whole affair so that it would also assume a function B2B lead generation. Then again, your hard work wouldn’t mean a thing when only a handful of people show up on the day you launch your innovative product, only because the event wasn’t marketed well enough. The Benefits of Calling Dig Deeper: What are the Best Channels for Marketing Corporate Events this 2015? Ease and a Clear Head
Three Ways to Lower your IT Lead Costs Just like businesses in any other industry, companies selling IT and software products are always aiming to realize expansion. In order to achieve this, they will need to generate enough qualified IT leads that can easily end in a close. This is only possible through a perfectly implemented IT lead generation campaign. Companies should always focus on efficiency and profitability in acquiring leads. Generating high-priced leads is considered counter-effective because IT companies often end up in a difficult position of making up for the high costs. Do you belong with these companies? Then, the list below will definitely guide you in pulling lead costs down and push your profits through the roof! Focus on digital and inbound Traditional outbound demand generation still persists but is gradually losing steam due to its expensiveness. Optimize your PPC campaign Are you using Google Adwords? Telemarket your way to better revenue
Case Study: Callbox Provides Sales Support to One of the Largest Business Software Companies The world’s third largest business software company, with branches in over 30 countries, offering a wide range of enterprise business software wants to partner with Callbox to develop and execute a comprehensive lead generation, qualification and appointment-setting program to capture greater market share for their business software solutions, and ultimately provide the best software experience for their customers. Callbox’s objectives were: To generate quality leads and appointments through outbound telemarketingTo profile and update the client’s prospect database with up-to-date business and contact informationTo invite the Client’s customers and prospects to attend company-sponsored events in the Philippines, Indonesia, Malaysia and Singapore. How did Callbox manage to increase the client’s sales and put it in the best position to acquire a bigger chunk of the market?
A Match Made in Heaven: How StumbleUpon can Drive Web Traffic So, you have compelling content in your blog specifically suited for generating high quality B2B sales leads. You have put in a lot of effort designing a website complete with effective lead capturing devices. The only problem however is it is accumulating cyber dust. No one is paying attention to it. Marketers face the recurring issue of optimizing their content to drive web traffic. But even more profound is the problem of promoting informational blog articles and other materials to target clients. But like many eager bachelors, businesses can always explore various platforms to fish for equally eager clientele, one of which is StumbleUpon. Suspect it for promoting online laziness, but StumbleUpon is actually an excellent auxiliary multi-channel marketing tool for pretty good reasons. A mature, highly active audience. Founded in 2001, StumbleUpon has been around longer than all of the “big three” social media networks – Facebook, Twitter and LinkedIn. Long-tail content curation.
The Binary Nature of your Friendly Neighborhood B2B Marketer Superheroes lead dual lives. While maintaining a day job (usually) as journalists or any other nerdy occupation, they manage to spring into action at the desperate voice of a kidnapped damsel or a cat up a tree. Just like superheroes, superstar B2B marketers have two distinct personas. Like Batman needs his billionaire, playboy, philanthropist visage to his clandestine role as the caped crusader, B2B marketers also need an artistic side to go with their scientific roles in attracting potential buyers. Here is an infographic by Salesforce that better illustrate the character of a great marketer. These roles include: The Artist Written Content Inbound marketing has become the go-to strategy for modern marketers, putting a premium on writing skill. Visual Assets Visual content grabs consumers’ attention, making it a valuable marketing resource. Social Media Social Media has changed the way marketers interact with consumers, making managing digital relationships an important skill. The Scientist
Case Study: Giant Software Company Finds Callbox for Sustainable Marketing Solution The Client The Client is a well-known software manufacturer with 60 offices in 23 countries and a worldwide customer base of more than 100,000. Since its founding in 1987, it has developed, manufactured, and supported software products used by IT professionals for application management, database management, virtualization, cloud automation, and back-up and recovery solutions. In 2011, The Client was recognized as a leader in Gartner’s Magic Quadrant for Application Performance Monitoring. The Challenge The Client has an impressive line of software products and a proficient in-house team whose expertise is making sales presentations. The Client partnered with Callbox to set up an outbound telemarketing campaign with the following goals: To call potential customers from the Client’s database and invite prospects to sign-up for the Client’s seminars.To set and deliver B2B appointments with qualified sales leads to the Client for follow-up and close. The Callbox Solution The Results
Telecom Leads: Telecom Sales: Drive Revenue by Driving Relationships As things go in the telecommunications industry, service providers are usually faced by numerous issues that challenge every effort to increase revenue. First of all, there appears to be no perfect model or approach in conducting lead generation, stemming from a market that is constantly prone to change. Certain trends come up only to be replaced within a few months, forcing marketers in the telecom industry to switch strategies at once. Added to that, increased competition makes it difficult to have one’s message across online channels that host a lot of noise. Unbeknownst to many, however, strategy is not always the case in terms of acquiring quality telecom leads, because often it is how you determine your priority that defines how you get a sale. Telecom lead generation is mostly about creating rapport between you and potential clients. Building better relationships is often the most neglected challenge in telecom lead generation, and yet the most closely linked to revenue.
Increase Telemarketing Efficiency with Auto-Dialers Businesses in the B2B market depend on their telemarketing platforms for effective lead generation and appointment setting. Aside from that, effective dealings with B2B prospects can only be attained through an effective calling infrastructure that realizes quality customer experiences and hence business possibilities. But the main challenge has always been the same ever since: How can businesses achieve better ROI influx as well as produce quality clientele relations? Along with smart marketing software, auto-dialers can be your tools of choice for improving your telemarketing performance. Many companies in fact adopt auto-dialing software, integrating them with their existing lead management program for a solid marketing and sales operation. But the reasons don’t end there. A big productivity boost Characteristic of a highly efficient call center is a highly productive team of callers. Saves a ton of money We’re not talking about a few bucks here. Better sales prospects
Data Cleansing Solution: Ensuring your database is up-to-date By logic, if you’ve been using same database in the last 2 years, it is likely that about two thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. We offer the following services: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management For quality data cleansing solution, we telephone contacts on your database to confirm every piece of business information you hold with them. If customer profiling is not your favorite job, we’re here to do it for you.
3 Effective Ways to Get Webinar Confirmations Photo Credit: zemanta – Webinars. Regarded as great sources for quality sales leads, B2B companies just can’t live without them. This year, more enterprises are opting to increase their budget for webinars. Holding a webinar could actually mean giving more “meat” to your brand awareness and marketing campaign, as well. Marketing a webinar – or any other event for that matter – is such a delicate job that demands proper handling. Here are some strategies that you might want to consider to generate high turnouts for your webinar. Telemarketing. Call it old-fashioned, but telemarketing is as effective a channel as digital marketing. Social media. Okay, earlier we kind of driven the point that social media is not as effective as telemarketing. Blogging. Your blog serves as your megaphone.
5 Signs your B2B Enterprise Needs Cloud Resources Hardly can businesses grow their brand without catching up on the latest marketing and sales technologies. In recent years, there has been a considerable rise in the use of cloud-based services. Independent media company Silicon Age notes that the market for cloud computing services like Salesforce’s Pardot can reach up to $79.1 billion by 2018. In large part, the amount of cloud equipment spending is constantly on the rise as more B2B and B2C companies have considered updating their lead generation processes to suit current buyer trends and more importantly streamline certain complex functions. If you still haven’t implemented cloud-based applications yet, you might have to after observing these issues in your current system. High operating costs Relying on an outdated lead management platform can put you at a disadvantage. Need for additional manpower With the complexity of setting up a marketing database in mind, you might want to hire additional manpower to provide support functions.
Lead Generation Case Studies We customize our services to meet the specific needs of our clients. Get an idea of how we meet our client’s outsourcing requirements. Software Products IT Products and Services Advertising Services World-class Branding Consultancy Gets Marketing Boost with Callbox Product/Service: Branding & Consultancy Campaign: Call-to-InviteCallbox Telemarketing Boosts Online Advertising Product/Service: Web Advertising Campaign: Lead GenerationCapturing Advertisers for Upscale Direct Mailer Product/Service: Direct Mailer Campaign: Lead Generation Commercial Cleaning Services Leading Global Facilities Management Company Adopts Telemarketing after First Campaign with Callbox Product/Service: Facilities Management Campaign: Lead GenerationCallbox Cleans Up Expansion Clutter Product/Service: Commercial Cleaning Campaign: Lead GenerationCallbox and Client Together Clean House Product/Service: Commercial Cleaning Campaign: Appointment Setting Merchant Services Financial Services Education and Training Services
Things You’ll Need to Know (Now) about B2B Marketing and Sales We’ve written a fair amount of content about B2B marketing in this blog. But we believe, like other lead generation companies existing today, that there are still ideas left unexplored in the field. The field is no doubt an evolving culture of innovation. New B2B lead generation and appointment setting strategies are introduced just as existing ones are losing steam. Fusion Marketing Partners CEO Christopher Ryan lays down a few important insights about the industry in this excerpt of his article for Social Media Today: Monitoring performance A guy named John Wanamaker, who was a pioneer of advertising in the early part of the 20th century, made the famous observation, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Always be testing As applied to marketing, the principle of not putting all your eggs in one basket means that you shouldn’t take for granted that what is working today will continue to work tomorrow.