Giant Software Solutions Provider Improves Lead Capture and Conversion with Callbox Industry Software (CAD, 3D and Product Lifecycle Management (PLM) software solutions) Campaign Type Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite Target Location Singapore, Australia Target Industries Aerospace and Defense, Automotive and Transportation, Construction, Agriculture, Education, Healthcare Target Contacts CIOs, CTOs, IT Directors, IT Managers The Client The Client is a world-leading provider of 3D and Product Lifecycle Management (PLM) software solutions with more than 130,000 customers in 80 countries. The Challenge Prior to engaging Callbox, the Client hired a prominent direct marketing solutions provider to handle its lead generation program. B2B Leads : The Marketing Way: Unpredictable Prospects are not an Excuse for Failing Sales. Here’s Why. Marketers are in a constant struggle to maximize their lead generation and appointment setting activities. There is always a desire to expand profits and improve the public perception of one’s brand by capturing customer loyalty. But it’s an unstable world the B2B market, where everything that shouldn’t happen can happen. For instance, there is always a possibility that a high quality lead would turn you down at a moment of critical importance. It’s not because the lead is half-baked, but because it’s just that unpredictable. Some marketers link lead unpredictability to failed sales opportunities. One way of course to confront this issue is to keep your buyers motivated, but is this really the case? It’s not really a case of knowing what the prospects want. 1. “Without a documented sales process that reflects current reality and is well understood by all customer-facing teams, a lot of problems quickly appear,” says Revenue Ramp Up founder Mike Andrews in this post. 2. 3.
Effective Content Promotion for Lead Generation Like it or not, content is dominant in B2B lead generation. The facts speak for themselves. Nine out of 10 organizations use content as their main marketing tool, according to the Content Marketing Institute. As much as we want to be positive about these numbers, we still cannot ignore complex factors that come into play. To maximize your content experience, try these tips out: Email. Blogging. Events. Why Bad Telemarketing is the Real Problem Telemarketing, especially in the B2B industry, has gotten a bad rap nowadays. For one, many people have mentioned having a bad experience or two with a telemarketer. Indeed, people have their own opinions about the practice of cold-calling, but generally, everyone seems to have this idea that telemarketing is something to be avoided like the plague, or worn out literary clichés. Anyway, it is still important to note that telemarketing is a staple in every B2B enterprise’s attempts to generate high-quality leads. What most people, particularly executives, know is that telemarketing remains to be a force to reckon with. So, now, why all the bad rap? Basically, we should begin by asking ourselves “What is telemarketing for?” And of course, there are no shortcuts. Doing away with call scripts There is a reason why Hollywood actors need to read scripts. Related: Don’t Waste a Moment! Making guesses Never assume what a prospect wants to hear. Become needy Set up intangible targets
How to Get More B2B Leads for IT Services The IT industry is constantly growing with each introduction of advanced software systems that cater to a variety of needs. From health to banking, effective software systems are important in maintaining smooth management operations, hence explaining the recent increase in demand of IT services. This only spells ample opportunity to showcase one’s products as well as increase one’s competitiveness. Companies within the sector want to stay on top, not only in terms of having the most customers, but also in terms of having the best lead generation and appointment setting infrastructure. Generating B2B leads are important for IT services companies, but somehow these same companies face a variety of problems. If you are one of these companies in the IT services sector, consider this guide to maximizing your marketing experience and prosper within your respective niche. Never rely definitely on social media. Social media is fine – only if you target the typical consumer. Stay up to date.
Successful Partnership with IT Heavyweight Industry IT, Technology, Tech consulting Location Richardson, Texas, United States Headquarters Campaign Type Lead Generation, Appointment Setting Target Industries Any (Large corporations) Target Contacts CIO, CTO, IT Director, System Administrator, Infrastructure Manager The Client The Client is a progressive internet and information technology company whose aim is to provide customers with the best range of products at the most competitive price. The Challenge The Client needed research on companies that had either current or future plans of ERP implementation.
Conversations to Conversions: A Rundown of the Top Email Writing Tips According to numbers by Ascend2, at least 82% of B2B and B2C companies are handling email marketing campaigns. And there are several reasons for this. For one, email continues to be an effective means of communicating a brand’s products and services owing to how well it can educate and ultimately convince prospects to make a purchase. In fact, a great deal of a company’s total revenue is due in part through email marketing campaigns – at least those that approach email writing with a keen eye for detail and, more importantly, a great deal of knowledge on what makes people respond to a message in their inboxes. Writing email copy may seem like a piece of cake to anyone outside the B2B world, but it actually involves a lot more effort and creativity. With that said, here are some writing tips to consider in your next email campaign. #1) Stellar Subject Lines First of all, let’s focus on that part of an email where the recipient sees first. And to tell you the truth, it’s not that easy.
The 5 Perks of an Outsourced Lead Generation Campaign How much work are you able to do under five minutes? How much food are you going to buy with that five dollar bill? And how many high fives are you willing to take if you successfully do all these challenges? In the context of B2B marketing: How many qualified sales leads are you going to produce in a span of five months? Apparently, not much can be achieved within that microscopic time frame. Lead management processes are practically complicated to begin with, and you will need expert hands to manage your lead nurturing activities as efficiently as possible. With the need for better marketing solutions increasing each year, businesses should understand why outsourcing is a big thing – at least in five ways. Access to a better marketing infrastructure In B2B marketing, having the right (not only the best) infrastructure distinguishes success from failure. Access to well-trained manpower Aside from machines, lead generation effectiveness also depends on the people that handle said machines.
Why You Need to Stop Chasing Invalid Addresses Email marketing has always been about outreach. Aside from the traditional methods of acquiring quality leads, you also need to do a great deal of email blasting to capture prospects and nurture them as they venture deeper into the sales pipeline. Marketing expert David Newman tweeted: “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” In terms of establishing better client ties, you can only depend on emails to deliver the relationships you need in order to close more sales. But let’s say you already have a list of contacts to engage and you are ready to start an email campaign that is sure to bring in more clients to your basket. This brings us to a topic that is as close to the heart of a B2B marketer as content creation. Related: Top Reasons Why Entrepreneurs Badly Need Email Validation But what makes bad email addresses? Related: Declare Your Independence from Bad Data: A 5-Step Plan Related: Grow your Email List: Give more than you can Take
4 Trends That Will Drive B2B Healthcare Marketing in 2019 Marketers have chosen a profession that constantly changes and evolves to meet the needs and wants of the customers. Therefore, it has become the industry norm to look out for the latest trends so they remain relevant and useful. Marketers cannot risk getting too comfortable no matter how effective their methods are. Expanding the knowledge on the new healthcare marketing trends can be rewarding though. Here are some of the upcoming B2B healthcare marketing trends in 2019 that are worth taking a look at. Video as a healthcare and medical marketing strategy 2019 is the year when healthcare marketing is expected to turn away from the old-fashioned theme and move forward instead to a more technologically-driven trend – video. Videos continue to evolve and can be used as a sales and marketing tool. Healthcare businesses that include a video on their website are more likely to land on page one of Google’s search results. Related: Social Media for Healthcare: Modern SMM Procedures to Utilize
150+ Software/Tech Marketing Stats to Help You Plan for 2018 - Callboxinc.com Looking for solid stats to support your 2018 marketing plan? We’ve got you covered. Having ploughed through the mountain of software/tech marketing data available, we’ve compiled all the essential numbers in this free eBook. This eBook features over 150 data points hand-picked from more than 60 reputable whitepapers, slide-decks, industry reports, and other published materials. Overall StrategyContent MarketingEmail MarketingSocial MediaOrganic and Paid Search Other Channels/Strategies Get the free eBook now and start beefing up your 2018 marketing plan. 4 Goal-Specific Ways to Measure Influencer Marketing ROI It’s hard to believe now, but two years ago, “influencer marketing” barely registered on Google Trends, receiving just six percent of the interest it does today. When we launched Shopping Links, an influencer marketing platform connecting fashion and lifestyle bloggers and leading international brands, many marketers didn’t know the term. The only way for brands and influential bloggers to connect was through expensive social media agencies, which offered little in the way of reporting. In this environment, measuring the impact of an influencer marketing campaign was nearly impossible. Thankfully, influencer marketing has become far more transparent. How you measure your own ROI on influencer marketing depends largely on your objective. These brands will all approach their ROI differently. Goal: Visibility Whether you’re promoting a new brand or introducing a new product, sometimes your primary goal is visibility. Goal: Engagement Goal: Content Goal: Revenue Affiliate Links Promo Codes
Choose your Character: Gamifying the Selection of a B2B Lead Generation Company Gamification, in modern parlance, refers to the incorporation of video game elements (strategies, tactics, etc.) to real-life experiences. Concepts such as “min-maxing” and “camping”, terms most common to nerds, can be relevant to a diverse range of settings: courting, studying, raising a child, and of course, business. B2B companies can gain a lot from gamifying their appointment setting and lead generation programs. In games like Starcraft and Assassin’s Creed, managers can learn about the importance of effective resource allocation, item usage and terrain utilization. But just like in numerous games, things get increasingly tough with each level. B2B lead generation companies serve as power-ups that game characters need to overcome certain challenges. Check for these qualities in selecting the right Player Two to share controllers with. Thorough knowledge of the game. Experience. The right answer would be experience. Multi-channel expertise. Analytical skills.