Case Study: Callbox Provides Maximum Marketing Support for Talent Management Solutions Leader The Client The Client is a worldwide talent management leader with experience serving organizations of all sizes. The Client configures talent solutions for specific business needs to dramatically improve business performance. The Client delivers a comprehensive suite of solutions for businesses of all sizes, matching all sources of talent – be they professional and hourly candidates, agency referrals, campus recruits, contingent workers, or existing employees to all positions, whether it is centralized, decentralized, or multinational. The Challenge The Client needed to invite prospects to its 2007 World conference. This global company needed a reliable partner to update and manage its lists and gather pertinent information such as names of decision makers, email addresses and phone numbers, company names, addresses and zip codes. The Callbox Solution The Results
The 5 Perks of an Outsourced Lead Generation Campaign How much work are you able to do under five minutes? How much food are you going to buy with that five dollar bill? And how many high fives are you willing to take if you successfully do all these challenges? In the context of B2B marketing: How many qualified sales leads are you going to produce in a span of five months? Apparently, not much can be achieved within that microscopic time frame. With the need for better marketing solutions increasing each year, businesses should understand why outsourcing is a big thing – at least in five ways. Access to a better marketing infrastructure In B2B marketing, having the right (not only the best) infrastructure distinguishes success from failure. Access to well-trained manpower Aside from machines, lead generation effectiveness also depends on the people that handle said machines. Minimized stress Minimized costs Contrary to what they say, there are lead generation and appointment setting companies offering reasonable prices for their services.
5 Signs your B2B Enterprise Needs Cloud Resources Hardly can businesses grow their brand without catching up on the latest marketing and sales technologies. In recent years, there has been a considerable rise in the use of cloud-based services. Independent media company Silicon Age notes that the market for cloud computing services like Salesforce’s Pardot can reach up to $79.1 billion by 2018. In large part, the amount of cloud equipment spending is constantly on the rise as more B2B and B2C companies have considered updating their lead generation processes to suit current buyer trends and more importantly streamline certain complex functions. If you still haven’t implemented cloud-based applications yet, you might have to after observing these issues in your current system. High operating costs Relying on an outdated lead management platform can put you at a disadvantage. Need for additional manpower With the complexity of setting up a marketing database in mind, you might want to hire additional manpower to provide support functions.
Lead Nurturing Lead Nurturing Done Right. Simple. Smart. Effective. You’ve heard about Marketo, Eloqua, and Hubspot, right? Big and popular as these companies are, their success in marketing is founded on one basic principle: sending the right message to the right person at the right time. However, most lead nurturing systems are too expensive and time consuming to set up. Callbox Pipeline provides you with an intelligent, easy-to-use lead nurturing system without the clunky interfaces and overpriced tools.
Choose your Character: Gamifying the Selection of a B2B Lead Generation Company Gamification, in modern parlance, refers to the incorporation of video game elements (strategies, tactics, etc.) to real-life experiences. Concepts such as “min-maxing” and “camping”, terms most common to nerds, can be relevant to a diverse range of settings: courting, studying, raising a child, and of course, business. B2B companies can gain a lot from gamifying their appointment setting and lead generation programs. In games like Starcraft and Assassin’s Creed, managers can learn about the importance of effective resource allocation, item usage and terrain utilization. But just like in numerous games, things get increasingly tough with each level. And while you can always reach save points and use cheat codes in these games, a business is always left alone to handle its progress in the B2B marketing world, hence requiring intervention from an outsourcing group. B2B lead generation companies serve as power-ups that game characters need to overcome certain challenges. Experience.
Increase Telemarketing Efficiency with Auto-Dialers Businesses in the B2B market depend on their telemarketing platforms for effective lead generation and appointment setting. Aside from that, effective dealings with B2B prospects can only be attained through an effective calling infrastructure that realizes quality customer experiences and hence business possibilities. But the main challenge has always been the same ever since: How can businesses achieve better ROI influx as well as produce quality clientele relations? Along with smart marketing software, auto-dialers can be your tools of choice for improving your telemarketing performance. Many companies in fact adopt auto-dialing software, integrating them with their existing lead management program for a solid marketing and sales operation. But the reasons don’t end there. A big productivity boost Characteristic of a highly efficient call center is a highly productive team of callers. Saves a ton of money We’re not talking about a few bucks here. Better sales prospects
Case Study: Callbox and Software Leader Spell Success The Client The Client is a professional business software consulting firm based in Irvine, CA. They specialize in the Sage Software family of products – Sage MAS 90 and 200, Sage BusinessWorks, Sage CRM, and JobOps Job management software. The Client helps businesses increase productivity and profitability through the application of integrated accounting, distribution and management software. The Client’s services include software selection, system design and implementation, user training and support, data conversion, and eCommerce/EDI/CRM consulting. The Challenge Considering the stiff competition and difficulty of marketing business software, it was crucial for the Client to double, even triple their sales and marketing efforts in order to find prospects. system changesystem upgrade or downgradesystem maintenanceadd-ons to current system The Callbox Solution The Client turned to Callbox to rev up their sales efforts. The Results
3 Startup Strategies that Also Work for B2B Companies B2B marketers are always eager to learn anything they can about improving their lead generation and appointment setting campaigns. Marketing tips are a dime a dozen. Businesses can basically get them anywhere – even from the unlikeliest places. Startups use certain tried and tested strategies in marketing their products and generate leads via a limited amount of resources. QuezMedia.com CEO Jose Vasquez has listed three important ways to maximize your marketing activities as published on the Huffington Post: Know Your Funnels In the modern era, most of your leads will come from online sources, but you’ll have multiple sources of potential leads. You might also like: Marketing Strategies from the World’s Top Performing Telecom Companies Optimize for Conversions Your entire online presence should be optimized for conversions. You might also like: Get More IT Sales Leads by Marketing Utility, and Here’s How Have a Follow-Up Strategy in Place
The Binary Nature of your Friendly Neighborhood B2B Marketer Superheroes lead dual lives. While maintaining a day job (usually) as journalists or any other nerdy occupation, they manage to spring into action at the desperate voice of a kidnapped damsel or a cat up a tree. Just like superheroes, superstar B2B marketers have two distinct personas. Like Batman needs his billionaire, playboy, philanthropist visage to his clandestine role as the caped crusader, B2B marketers also need an artistic side to go with their scientific roles in attracting potential buyers. Here is an infographic by Salesforce that better illustrate the character of a great marketer. These roles include: The Artist Written Content Inbound marketing has become the go-to strategy for modern marketers, putting a premium on writing skill. Visual Assets Visual content grabs consumers’ attention, making it a valuable marketing resource. Social Media Social Media has changed the way marketers interact with consumers, making managing digital relationships an important skill. The Scientist
Case Study: Turning Targets to Sales-Ready Leads with a 50% Shorter Lead Nurturing Cycle Callbox Multi-touch Multi-Channel Approach:Turning Targets to Sales-Ready Leads With a 50% Shorter Lead Nurturing Cycle A Callbox Multi-touch Multi-channel Campaign is essentially a Comprehensive Marketing Funnel designed to unearth opportunities from an initial list of prospects compiled from basic target demographics, and deliver them to a client as qualified, pitch-ready, warmed-up sales leads. The Callbox method combines the efficacy of highly-personalized traditional marketing communication with the intelligent efficiency of automation. In our years of experience, we have found that touches via phone and email remain to be most effective at establishing connections in the B2B world. This case study traces the success of a B2B client from effective utilization of Callbox’s Lead Generation and Lead Nurturing technology. Client Profile The client was the North America marketing manager for a software company specializing in SAP enterprise software solutions and business intelligence.