Ray Bradbury | Books Audio: $25.99 Audio CD: $29.95 Internationally acclaimed with more than 5 million copies in print, FAHRENHEIT 451 is Ray Bradbury's classic novel of censorship and defiance, as resonant today as it was when it was first published nearly 50 years ago. Guy Montag was a fireman whose job it was to start fires... The system was simple. Everyone understood it. Books were for burning ... along with the houses in which they were hidden. Guy Montag enjoyed his job. Then he met a professor who told him of a future in which people could think... and Guy Montag suddenly realized what he had to do! Read by the author. Coming Soon "Frightening in its implications... "A chilling work about a dystopian society "A landmark book "A modern classic
Homme d'affaires malgré moi L’âme de Patagonia est son fondateur, Yvon Chouinard, un homme qui essaie de préserver la planète, polaire après polaire. C’est aussi un grimpeur, un surfeur, un homme d’affaires, un écologiste et un philanthrope reconnu pour ses réussites originales. Dans « Homme d’affaires malgré moi, confessions d’un alter-entrepreneur » (version française éditée aux Editions Vuibert, octobre 2006), Chouinard raconte sa vie extraordinaire et l’histoire tant attendue de son entreprise devenue légendaire aux États-Unis. Grimpeur de renommée mondiale très jeune, il découvre qu’il est possible de concevoir du matériel d’escalade de la meilleure qualité avec moins d’impact sur l’environnement que ce qui existe déjà sur le marché. « Homme d’affaires malgré moi, confessions d’un alter-entrepreneur » montre comment, en gardant un esprit avant-gardiste, il est possible d’allier travail, loisirs et responsabilité citoyenne – et en plus de réussir.
Word of Mouth Research Blog WOMMA is strategically focused on providing research knowledge and insights for its members and the public. The Research & Measurement Council, created in 2005, has been driving projects, education, and guides around the measurement of word of mouth marketing and social media marketing. The Research & Measurement Council (RMC) is responsible for developing projects, programs and tools that engage marketers and create understanding of the importance of integrating metrics and measurement into WOMM and social media marketing campaigns. Following a survey WOMMA did in collaboration with the American Marketing Association (AMA),WOMMA identified the top pain points for professional word of mouth and social media marketers which are inability to demonstrate ROI and difficulty measuring online and offline WOM. This inspired quite possibly the industry's most transformative study which will be launched in mid-2014 which set out to quantify the value of word of mouth marketing.
Brand Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers."[1] Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. History[edit] The word "brand" derives from the Old Norse "brandr" meaning "to burn" - recalling the practice of producers burning their mark (or brand) onto their products.[2] Concepts[edit]
The Devil In The White City by Erik Larson Their fates were linked by the magical Chicago World’s Fair of 1893, nicknamed the “White City” for its majestic beauty. Architect Daniel Burnham built it; serial killer Dr. H. H. Here, then, is your ticket to the greatest fair in history—a place where incredible dreams came to life alongside darkest nightmares. Home | About the Book | Author Tour The Fair | Daniel Burnham | Dr.
Business Model Generation adfreak Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad. The flashbacks are a tad disorienting at first, but you'll get the gist. (RocketNews24 has a handy breakdown/translation for those in need.) Judging from reactions around the Web, this finely crafted cinematic spot, clocking in at more than three minutes, has left more than a few viewers misty-eyed. Indeed, emotion-stirring ads from Asia are a big deal these days. All advertising is manipulative to some degree, but at least these weepers win us over with deft manipulation.
Introducing the Modern Marketing Manifesto There are two big questions about marketing as a discipline at the moment. Firstly, is it becoming more, or less, important within organisations? Secondly, has digital completely changed what marketing is or has it fundamentally remained the same? As you might expect we at Centaur, under the Marketing Week and Econsultancy brands, champion the cause of marketing, and marketers, globally. We believe the value of marketing is, rightly, in the ascendancy. We have always maintained that digital marketing does not exist in isolation. Here follows our Modern Marketing Manifesto with its suggested twelve constituents. Editor's note: Having listened to your feedback on the Modern Marketing Manifesto, we've now produced a final version and are now seeking signatories from anyone who is happy to support and endorse the manifesto. 1. We believe marketers should sit at the board table and help set strategy. Great businesses look beyond the horizon. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
Wikinomics Dear Wikinomics community member, I want to thank you for your support and interest for Wikinomics.com. We created this site more than four years ago as a follow-on forum for the ideas Anthony D. Williams and I presented in our 2007 bestseller, Wikinomics: How Mass Collaboration Changes Everything. The book revealed how mass collaboration was reinventing the way businesses communicate, create value, and compete in the new global marketplace. Since its inception, Wikinomics.com has hosted many good discussions with insights from posters and readers alike. Now we want to continue and expand the same great discussions on a new site, Macrowikinomics.com, which derives its name from my most recent collaboration with Anthony, Macrowikinomics: New Solutions for a Connected Planet. The book’s thesis is that we are mired in more than just a recession. Please join all of us at Wikinomics.com as we make the move to Macrowikinomics.com. Best, Don Tapscott
Brain Pickings 2013 Review: the best thought leadership Transparency, authenticity and purpose were recurring themes in a bumper crop of research studies that added to the body of knowledge about brand, reputation and engagement in 2013. All three topics can be traced—at least in part—to the increasing role of social media in shaping stakeholder relationships. The use of digital and social channels by consumers has increased corporate transparency (a trend researchers suggest organizations should embrace rather than resist); raised expectations when it comes to authenticity; and led to greater scrutiny of organizational purpose that goes beyond creating good products and delivering good profits. The 12 most interesting “expert knowledge” articles of the past 12 months: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
Un autre monde. Contre le fanatisme du marché par Joseph Stiglitz Marqué par une concurrence acharnée, une immense incertitude et une forte instabilité, le monde n'est pas un lieu facile même dans les meilleures circonstances" et c'est "encore plus difficile" pour les pays pauvres. Bref, la mondialisation, ce n'est pas comme dans le cochon: tout n'est pas bon. Joseph Stiglitz donne le ton d'emblée dans son nouveau livre, sorti en France en exclusivité, avant toutes les autres éditions mondiales. Et on comprend vite pourquoi le livre va effectivement séduire des Français généralement rétifs à croire aux vertus innées de l'économie de marché. Redonner à l'Etat toute sa place. Mais, point de désespoir, la situation n'a rien d'inéluctable. Dans le domaine des politiques de développement par exemple, il faut se rendre à l'évidence du succès des pays asiatiques dans lequel l'Etat a joué un grand rôle et soutenir partout ce genre de politique. Plaidoyer pour le multilatéralisme.
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