The Lifecycle of an Effective Telemarketing Call We know for a fact that customer engagements via phone are essential in lead generation and appointment setting. But drawing down a potential client’s defenses and attracting him or her to your offer makes for a two-punch combination. Without proper execution of telemarketing processes, you wouldn’t be able to knock a prospect out in a close. The truth is: an effective telemarketing does not revolve much around mere application of what is listed in a call script. Telemarketers should be able to follow the best practices involved in a phone engagement with a business opportunity, from first contact to appointment setting. It is therefore important to review and execute these steps perfectly to increase the chances of winning a qualified sales lead. Introducing yourself Introducing yourself to another person is part of social convention, an act aiming to communicate your interest in building an exchange with said person. Talking about your solutions Setting the appointment
Creating a B2B Multi-Channel Marketing Strategy that Surely Delivers Multi-channel marketing is definitely the path B2B enterprises should take. With the modern buyer being more well-informed and meticulous, there is a need for marketers to utilize every available means to increase visibility and generate B2B sales leads. Not many businesses though are spot-on in terms of effective strategizing. These challenges aren’t in fact new. If you think your multi-channel marketing program needs a boost, then consider creating an efficient multi-channel strategy through these steps. Identify what your want to accomplish For multi-channel engagement to work, you must be able to know what you want to gain from it. Conquer with consistency The challenge with multi-channel marketing is managing a diverse range of communication platforms. Add a personal touch through automation Digital marketing is far from the PR processes of old wherein you simply present your brand to one large group. Create unique and compelling content
How to Have a Productive B2B Demand Generation Team Harmony is important in every aspect of business life. And as a marketer, your task is to ensure that each process that comprise the operation is up and running to produce significant results. Hence, there is a need for you to enhance your demand generation and other marketing processes every step of the way. Now, this poses a challenge among marketers who are particularly struggling with complex demand generation activities. It is apparent that a business needs all the exposure it can get in order to fish out B2B leads. This entails knowing the right kind of content that attracts a high volume of lead traffic. In many cases, constant experimentation with different demand generation strategies can be costly if not ineffective. For this, you may need to look to your team for the solution. So, clearly marketing and sales need to work together, but how can we harmonize the differences between the two? Setup an effective lead nurturing database Foster healthy dialogue
The 5 Perks of an Outsourced Lead Generation Campaign How much work are you able to do under five minutes? How much food are you going to buy with that five dollar bill? And how many high fives are you willing to take if you successfully do all these challenges? In the context of B2B marketing: How many qualified sales leads are you going to produce in a span of five months? Apparently, not much can be achieved within that microscopic time frame. Lead management processes are practically complicated to begin with, and you will need expert hands to manage your lead nurturing activities as efficiently as possible. With the need for better marketing solutions increasing each year, businesses should understand why outsourcing is a big thing – at least in five ways. Access to a better marketing infrastructure In B2B marketing, having the right (not only the best) infrastructure distinguishes success from failure. Access to well-trained manpower Aside from machines, lead generation effectiveness also depends on the people that handle said machines.
How to Conquer Complex Content Distribution for Lead Generation - callbox.com.sg - B2B Lead Generation and Appointment Setting It is undeniable that lead generation thrives on content. If anything, it depends on content to be able to produce the types of B2B leads that one’s company looks for. The whole point of it is to find the right kind of people to target, and this is where the challenge behind content distribution lies. Everyone reiterates that content is king. On top of these, you would need to determine the best possible venues through which you can communicate your brand to your audience. The first problem deals with metrics, which can be measured through the use of automated marketing software. These problems can easily be remedied if one knows how to deal with content distribution efficiently. Stay true to your audience profiles Not having a specific audience profile can impact your B2B lead generation in a negative way. Maximize your social media use Social media is still an important tool specifically suited for lead nurturing. Focus on whitepapers We just cannot imagine the B2B world without content.
Why Opting for B2B Outsourcing Matters - callbox.com.sg - B2B Lead Generation and Appointment Setting As managers, your main aim is to provide solutions and generate enough revenue to grow your organization. You will need to create unique products as a prerequisite to this. More important than that, however, is an effective strategy for marketing such products. Businesses possess a lead generation and appointment setting program as these provide your sales teams with the right people to pursue and realize these goals. Going back to the prime motivators of a successful business, successful revenue generation and business growth can be realized through several factors, one of which is having an optimized marketing infrastructure. You might be even wondering about why you should trust your lead generation activities to an independent enterprise. For even more compelling reasons: Outsourcing frees you from stress. Outsourcing provides quality-services. Outsourcing is reliable. Outsourcing gives you more time for more important things.
PipelineCRM and Salesforce Integration: A Better, More Efficient Client Experience - callbox.com.sg - B2B Lead Generation and Appointment Setting Since its launch in 2006, Callbox’s very own PipelineCRM© has evolved from being a straightforward client relationship management tool into a multi-touch, multi-channel web-based marketing automation platform. PipelineCRM©, or The Pipeline, has since prided itself on being a comprehensive tool, covering all bases to make sure our clients have all the functionalities necessary to put their minds at ease when running campaigns and managing data. After a string of updates and expanding of features, The Pipeline has come to full fruition and has reached world-class quality. Basically, it integrates call center power with lead management, campaign monitoring and cross-channel marketing automation to achieve full transparency and collaboration: Lead Management Sales FunnelContact Info and HistoryLead AssignmentEvent CalendarMap Campaign Monitoring Call FeedsWeekly Status ReportsEmail Response Management and ReportingExport Feature Cross-Channel Marketing Automation Starting 2015 with a bang
Make your Revenue Grow (among other things) with an Outsourced Lead Generation Program - callbox.com.sg - B2B Lead Generation and Appointment Setting Across the B2B spectrum, companies that say they are “progressive” or “forward thinking” are a confused lot. They go to extreme lengths for their lead generation and appointment setting programs. But no matter what they do or what tools they implement, they still won’t get close to attaining any of their long-term goals, particularly increased revenue. Now, truly progressive and forward-thinking businesses hire lead generation and appointment setting contractors. This is not because outsourcing is a fad, but because of the whole range of benefits it brings, the same reason which led close to 70% of top performing B2B companies to hire independent providers of multi-channel B2B marketing services. With survival and revenue being the most important priorities every business shouldn’t neglect, outsourcing your marketing and sales functions can serve as an excellent catalyst for better revenue influx in the future. Lesser concerns Lesser costs Companies fear that outsourcing costs too much.
How to Conduct Effective Market Research to Construct Marketing Better Strategies B2B marketing is more of a science than it is a simple act of selling products and services. And much like a science, it is concerned with systems and relations. B2B lead generation and appointment setting activities are interconnected. Then again, they function in specific ways, with the former identifying good prospects that the latter can direct towards making a purchase. But such processes are subject to conditions that act randomly and independently beyond the control of marketers. It is in this sense that marketers need to conduct research. It is no doubt difficult to provide an accurate summary of audience behaviors, but market research helps identify weaknesses, assess current market situations and ultimately aid in forming better decisions. Just as we want to effectively satisfy our curiosities toward the natural world, it is also important for marketers to arrive at better marketing conclusions through potent market research methods. Listen to what the market says
Struggling with AdWords? Tips for better B2B Lead Generation With the availability of digital platforms, businesses are harnessing new ways in order to generate more and better quality B2B leads. Especially now that competition within the online landscape has intensified, these companies are now considering digital means to achieve a better B2B lead generation campaign. Google’s AdWords service has become one of many online tools that revolutionized the way companies promote their products and services. But from the perspective of experienced online marketers, it is not always easy setting up an effective search marketing campaign via AdWords. On top of this, you will need to confront an ever-changing market landscape as decision makers vary in their search behaviors on account of individual preferences. In addition to these challenges, you will need to structure your ad copies in the best possible ways. Having problems in your AdWords campaign? Focus on the keywords We have already mentioned that keyword tracking is tricky.
Increase Telemarketing Efficiency with Auto-Dialers - callbox.com.sg - B2B Lead Generation and Appointment Setting Businesses in the B2B market depend on their telemarketing platforms for effective lead generation and appointment setting. Aside from that, effective dealings with B2B prospects can only be attained through an effective calling infrastructure that realizes quality customer experiences and hence business possibilities. But the main challenge has always been the same ever since: How can businesses achieve better ROI influx as well as produce quality clientele relations? This is worth investigating ad should be easily remedied by recent innovations in the field of CRM. Along with smart marketing software, auto-dialers can be your tools of choice for improving your telemarketing performance. Many companies in fact adopt auto-dialing software, integrating them with their existing lead management program for a solid marketing and sales operation. But the reasons don’t end there. A big productivity boost Characteristic of a highly efficient call center is a highly productive team of callers.
B2B Telemarketing Rules and How to Break Them (For the Best) Within the B2B telemarketing world, there are rules to follow. And often, we are made to believe that such rules constitute the straight path towards attaining short-term and long-term business goals. They should be regarded as Gospel truth; otherwise, expansion and increased revenue generation are rendered impossible. Especially in B2B lead generation, rules are needed to steer a business towards the right path. But it has become evident that, with drastic changes in the marketing landscape, newer techniques have begun to supersede or revise these rules. B2B telemarketing has changed a lot since the digital revolution. Today’s decision makers are tricky to begin with, considering that most of them have already adapted to new marketing innovations. So, if you’re still dedicated to the following rules in your B2B telemarketing, consider breaking out of your comfort zone. Apologize for the call Apologizing for calling your prospect on such an inconvenient time is passé. Give complete details