Taiwan 來自全球 1,734位行銷長的真知灼見！ 行銷巨擎精彩開講 【科技力X行銷力】最潮行銷精英會：達人分享行銷戰力破表術 【科技力X行銷力】最潮行銷精英會：全球行銷長調查報告分享 報告摘要 數位革命已永久改變個人與企業間的權力平衡。 所以，行銷長 (CMO) 要如何在這樣紛擾的環境中安身立命？ IBM 曾進行一系列高階經理人研究報告，於過去七年內訪談一萬五千多位高階經理人，本行銷長研究報告是其中最新的一篇。 主要重點 在我們訪談全世界行銷長的過程中，出現一項壓倒性的共識。 為影響力大增的個別客戶提供價值 行銷長除了市場之外，亦需專注於瞭解個人。 產業觀點 Databases and applications - Enterprise and Industry DG Enterprise and Industry provides free access for citizens, businesses and public authorities to a great amount of information collected in a number of databases and applications. Enterprise and Industry e-Services Portal The Enterprise and Industry e-Services Portaloffers a secure point of access to registration to events, seminars and conferences; subscription to publications (i.e. magazines, newsletters, etc.). Access to the portal requires registration. Business support Small businesses - good practice– how public authorities across the EU are helping small and medium companies. Construction Construction Products Dangerous Substances CPD-DS- information about dangerous substances used or marketed in the construction industry. EuroMed EuroMed - good practice– how European/Mediterranean public authorities are improving the environment for business and enterprise. Entrepreneurship Internal market Nando (New Approach Notified and Designated Organisations) NOISE directive Radio equipment