World-class Branding Consultancy Gets Marketing Boost with Callbox - Callboxinc.com - B2B Lead Generation Company The Client The Client is the world’s largest brand consultancy with a network of 33 offices in 27 countries. Over the past 40 years, it has created and managed branding campaigns for some of the world’s most recognized brands including BMW, P&G, and McDonalds. The Challenge Part of the Client’s marketing strategy is conducting a series of events each year. To identify target contacts and send out email invites.To qualify prospects based on the Client’s pre-defined criteria. The Callbox Solution Having worked with a number of big companies in Singapore and Thailand before, the Client had already compiled a database contacts which would be used in this campaign. The first was an email campaign to send out invitations containing details of the event, along with a short summary of the Client‘s profile and its services. The second wave involved an outbound telemarketing outreach to qualify email respondents based on the Client’s qualification criteria. The Results
The ABCs of B2B Appointment Setting Campaign: Let’s Make it Easier When the B2B marketing world and its complexities reach beyond what you can handle, you can only trust this simple advice—get back to the basics. But here’s the rub: how do you get back to the basics of B2B appointment setting? Getting back to the basics—it sounds almost so primal that we negate the idea even before our wildest thoughts could stray its shore. But here’s how to make it as easy as memorizing your ABC. Ask the right questions. The tricky part is choosing what kind of questions to ask and how to ask them. Avoid questions answerable by yes or no. Be innovative. Exhausting out your resources is different from expanding your options. Create certainty. “At the highest level, sales is about creating certainty in another human being…” The wolf of Wall Street, Jordan Belfort, says so himself. · Setting B2B appointments is all about convincing people that you have something they need, and that you are sure about it. Setting appointments with qualified B2B leads is a tricky engagement.
What’s pulling your B2B Lead Generation Campaign Down? A Troubleshooting Guide Every B2B marketer knows that lead generation poses the biggest problems and risks. From 2012 to 2013, BtoB Magazine found that B2B lead generation is the top challenge faced by many. Other marketing institutions concur with respect to revenue generation and business expansion. It is thus essential to provide marketing methods and strategies in order to gain big from producing qualified B2B leads. We can think of the B2B lead generation process as an organic structure. It is in this respect that businesses focus on critical campaign components, from lead nurturing down to appointment setting. Now, this is also a challenge in and of itself. Along this line, a nifty guide is needed to achieve smoother marketing operations. Optimize your email campaign Is there a poor volume of email response rates? Minimize automation Are you relying on marketing automation for B2B lead generation and nurturing? Develop your SEO campaign Not gaining enough traffic?
Case Study: Lead Generation Success for World-Class Data Solutions Provider The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. The Challenge The Client hired a lead generation provider but needed additional support for other marketing initiatives. It looked for a reliable telemarketing partner with significant regional experience and resources in order to: Cold call to invite participants to its open house events in AustraliaProfile its database and generate market feedback to improve its sales lead generation campaign After searching and comparing several service providers found on the internet, the Client was impressed by Callbox’s track record in B2B lead generation and immediately penned a deal. The Callbox Solution Callbox set up an outbound telemarketing team to initiate a call-to-invite campaign to be followed by a lead generation/client profiling campaign.
Facts you Need to Know about Social Media Marketing, Like, Right Now - Sales and Marketing Solutions If you are not into social media marketing yet, where have you been recently? B2B companies at present are transforming their campaigns to include social engagement strategies. Online tools continue to evolve and buyers have been spending much of their time browsing the web. Trends come and go, and it becomes highly essential to move where the Conga line leads you. It’s clear you will be missing out on a lot of opportunities because, considering the rate by which marketing strategies and attitudes are evolving, going social is more than a fad it’s a necessity. Here are some facts you should know about social media marketing, as seen on a featured LinkedIn post: 1. 2. 85% of B2B buyers believe companies should present information via social networks. 3. 79% of B2B Marketers believe social media is an effective marketing channel. 4. 5. ”Content is fire, social media is gasoline.” 6. 78% of companies now say they have dedicated social media teams, up from 67% in 2012. 7. 9.
Fun with Financial Leads: Making your B2B Marketing Plan Effective B2B marketing for the financial services sector is tough on two specific points. First is choosing the appropriate channels to utilize for your B2B lead generation campaign. Second is prospecting for leads, or people who indicate a high need to address money-related issues whatever they are. In light of these challenges, there are various strategies that companies can undertake to maximize results in terms of lead prospecting and production. Not only that, companies should also consider keeping their B2B marketing plan well-maintained in such a way that attracts interested buyers. Thankfully, there are a myriad of lead generation tools and strategy options to consider that do not skew from the initial goal of effective audience engagements. Fun is certainly an element of an effective multi-channel B2B marketing campaign, and managers of financial institutions should take the time to review these important tips. 1. Influencer B2B marketing is your best bet in gaining new clientele. 2. 3. 4.
Lead Generation for Medical and Healthcare Product and Services Sales numbers looking a little pale? You could probably use a shot of Callbox. Callbox designs and implements a solid healthcare lead generation platform to produce warm sales leads for healthcare products and services. We market to the healthcare industry targeting managers, directors, and other decision makers in various healthcare institutions such as doctors’ offices, health clinics, dental clinics, nursing homes, veterinary clinics, hospitals, and medical centers. We customize and fine tune our lead generation and appointment setting strategies to match your goals, campaign preferences, and concurrent market trends. Medical Alert EquipmentMeasuring and Controlling DevicesDiagnostic KitsTesting ServicesPatient Education ServicesImaging SolutionsFacilities ManagementClean Room ServicesAmbulatory and Home Healthcare ServicesEquipment MaintenanceCompliance Consulting ServicesMedical Practice Management Software and Services Dial 888.810.7464 to speak with a Callbox Marketing Consultant.
MSN Apps Now Allow Ad Options, and Why this is a Big Deal Technology powerhouse Microsoft has announced it is providing ad platforms for its partners through MSN Apps. This is in line with their goal to provide partners with better opportunities to reach their audiences across multiple mobile platforms and, in the process, enhance their multi-channel B2B marketing efforts. According to Microsoft’s GM for Advertising Greg Nelson, “advertising experiences on the MSN Apps can be purchased across 24 markets, with standardized ad sizes – 320 x 50 for phones and 300 x 250 for tablets – simplifying the process of purchasing cross-platform inventory. And now, MSN Apps for iOS and Android are also available to extend Microsoft’s multi-screen advertising offering.” “Advertisers have a unique opportunity to reach their audience in the right context and mindset, with targeted advertising across multiple screens and platforms,” Nelson adds. MSN Apps boasts of a “beautiful and immersive interface” that allows users mobile experiences like no other.
Inside Sales Tips to Put your Revenue Goals on Track What do the most successful companies have in common? It’s not so much that they are of one mind when it comes to acquiring B2B sales leads, but they all share the same goal: increased revenue. Hence, they resort to boosting their sales process in order to come up with high opportunity appointments. There are tons of blog articles and other informational materials that purport to help them in that aspect. For that matter, we’ve handpicked a few important insights from the web that point to the right track in revenue growth. Foster teamwork If there’s one part of your sales arm that needs a good flexing, it’s your personnel. Be competent In this sense, Results Paid Marketing President Aaron Bouren conveys the importance of knowing your strengths as a salesperson. Strengthen your offers Make no mistake. If you want concrete sales results, look no further than a competent company you can outsource your lead generation and appointment setting functions to.
Callbox Cleans Up Expansion Clutter - Callboxinc.com - B2B Lead Generation Company The Client The Client is an established and a privately-owned Australian cleaning company based in Sydney which provides one-stop property services to more than 140 clients in 170 sites nationwide. Established in 1993, the Client has been providing a vast array of commercial cleaning solutions and other property services for various institutions such as schools, offices, large sites, hotels, motels, and data centres. With over 15 years of experience in the commercial cleaning industry, it progressively aims to enhance growth and cater to a larger number of customers country-wide. Its main objective is to provide a painless experience for its customers by providing self-audited and performance-managed service teams and going the extra mile to give their clients excellent commercial cleaning and property services. The Challenge Disparate market expansion strategiesInadequate inside supportUnqualified prospects The Callbox Solution Adept script. Closely-monitored and updated list. The Results
Building your Brand? Create Productive B2B Social Campaigns with these Tips Building a brand is an important albeit a difficult process for managers to undertake. But if handled deftly, it can give your lead generation, revenue and reputation a good boost. Allow us to share these six important tips in a B2BMarketing.net Post by Nicole Davies. 1. Get vocal about your business In order to succeed in highly competitive B2B market you need to come across as a valuable player. 2. B2B commerce can be carried out via different social media channels. 3. Having a company’s Facebook page is a credible proof of your professionalism. 4. Research shows that 80% of social media B2B leads are generated by LinkedIn. Related Post: Cream of the Social Crop: A List of Social Media Influencers to follow on Twitter 5. To use Twitter marketing effectively you need to know that it’s all about being at the right place the right time. 6. Yet another technique to attract more B2B buyers is to set up a professional blog or a YouTube channel to educate your clients.
Cream of the Social Crop: A List Social Media Influencers to follow on Twitter You could at least agree that social media is still an audience engagement channel worth the buck, since this year will see companies spending more for their online campaigns. At the very least, these companies could acquire one high-quality B2B lead via their presence in LinkedIn, Twitter, Facebook and Google Plus. But to pull that off is not entirely a matter of luck. A few companies can get away with high quality leads just by posting one Tweet per day, but there is a lot more to it than meets the eye. Take time to learn from these social media influencers listed by Forbes and get an idea on how you can transform your social media accounts into apt lead generation tools. Sean Gardner. @2morrowknight. Ann Tran. Aaron Lee. John Paul Aguiar. Pam Moore. Kim Garst. Chris Brogan. Gary Vaynerchuck. Pam Dyer. Share and Embed this Infographic! <p><strong>Please include attribution to www.callboxinc.com with this graphic. Learn more interesting B2B marketing ideas or get to know about Callbox!
Callbox Telemarketing Boosts Online Advertising - Callboxinc.com - B2B Lead Generation Company The Client The Client is an evolving web advertising firm that provides creative, technical and search marketing services, comparable to that of world-renowned agencies, at an affordable price. Situated in Chicago, Illinois, the Client offers their customers a variety of interactive advertising avenues such as web design, Flash animation, off-the-shelf custom content management systems, and Search Engine Optimization. They have served companies of different sizes from several industries. The Challenge The Client wanted to increase business leads through telemarketing their service offering as traffic to their website does not provide them a steady business flow. The Callbox Solution For this particular campaign, the Client sought Callbox’s help in researching companies and firms that are in need of and will benefit from their SEO service. Once determined to be a qualified sales lead, the prospect’s details were listed in Client’s personal PipelineCRM account. The Results