Jason Brush and Michel Reilhac Discuss the Second Screen and New Interactive Cinema at SXSW. Reilhac runs with ‘ultra-trail’ transmedia project. EXCLUSIVE: Former Arte Cinema chief also developing interactive film geo-location App Cinema City. Former Arte Cinema chief Michel Reilhac, who left the Franco-German broadcaster last November to focus on his transmedia interests, has announced his first major project: a multi-platform work exploring the world of the high endurance sport ultra-trailing. “It’s a personal project which I’ve been writing for some two years,” explains Reilhac, who has reactivated his production company Mélange, which was mothballed during his time at Arte, and now defines himself as an auteur and transmedia consultant and producer.
Provisionally entitled Ultra-trail, the work draws inspiration from the world of ultra-trailing, an increasingly popular sport consisting of 150 to 200-kilometre marathons, such as the Ultra-Trail du Mont-Blanc and Grand Canyon Ultra Marathon, in which participants run for some 40 hours non-stop. Cinema City Consultant. Impressions from The Pixel Lab 2012. By Michel Reilhac Sharing is what the Pixel Lab is all about. As the world of hybrid storytelling is shaping itself, the best way to explore the new forms of storytelling is by learning from each others experiences, successes, failures and lessons learnt.
But for this process to actually work for everyone it has to be based on generosity and open-mindedness. The Pixel Lab manages to bring together a group of professionals, all passionate about exploring the frontiers of the art of storytelling in various degrees, and confront them with brilliant experts in their fields who challenge them deeply on their projects and professional practices. Through the talks, workshops and one-to-one meetings, each participant is given an opportunity to take a very deep look at their project. The level of expertise in each field addressed in the talks by guest artists and professionals is also very high. At the Pixel Lab this year, I have learnt several key things.
The relevance of scarcity. Like minds, smart networks and creative contacts. Documentaire sur le Transmedia autour de mon point de vue sur la question. 004: Michel Reilhac – The State of Transmedia Storytelling In Europe, and ‘Poetic Intention’