There’s no way to fully understand the many baidu seo techniques without knowing how Baidu Spider works.
Baidu Spider is the name Baidu gives to its automated search engine program (a.k.a website crawlers). What this “spider” does is basically crawl on websites and collect the information it finds into Baidu’s search engine database. Only pages that reach the user experience requirement will be indexed and ranked based on their values assessed by Baidu.
Now, first thing first, suppose you just have your Chinese website ready, is there any way to speed up the process of getting your sites crawled on and indexed on Baidu?
The answer is yes! If your site does not get crawled by Baidu Spider quickly enough, you can just “feed the spider” by sending your website homepage through Baidu’s link submission tool. Baidu Spider prioritizes links fed to them this way and this would work for any old site that doesn’t get discovered and indexed for a long time.
Now, if your website is indexed, you are officially in the game! The next step for your Baidu SEO is to see how we can play with Baiduspider’s fundamental preferences to optimize your rank amongst all these competitors.
The frequency at which Baiduspider crawls on a website depends on how often it is refreshed. Baiduspider is more sensitive to sites that get updated frequently and even more so when the content’s completely renewed. Constantly updating your content is one way to get your website in the good graces of Baidu.
A clear website with a flat hierarchical structure is easier for both Baidu Spider and your audience to understand. Take the time to create a good user experience and improve your on-page SEO to get noticed and start ranking!
Here’s a checklist for you to see if your website structure matches up with the Baidu Spider standards –
Each of your web pages should be reachable by at least one text link.
Put important content on a higher hierarchical level, preferably on the home page.
A navigation bar on each page helps, and use breadcrumb if you can. (only use Text links for navigation and if image navigation is necessary, remember to use alt text.)
Having too many subdomains is often labeled as cheating by Baidu.
So, unless the content of a page is rich enough to be a standalone site, put it into your home page’s directory instead of creating a subdomain. (Remember how Baidu especially prioritize home page’s ranking?)