We all know that having a winning SEO (Search Engine Optimization) strategy is an absolute necessity for boosting your business’s visibility online. However, tactics for baidu seo can be quite different from those for Google. With algorithms and regulations changing all the time, it can be particularly difficult for you to tell the truth from all myths and rumors on Baidu SEO from afar.
In this post, we will share with you the most updated tips and tricks for your business to increase its visibility on Baidu, the number one search engine in China.
We’ll start off with a brief explanation of SEO in general and then dive right into some of the biggest issues that users face when trying to increase their search rankings on Baidu. If you’re an SEO professional you can skip the first section to more Baidu specific related parts below.
What is SEO?
The ultimate goal of SEO is to have your website appear in search engine results for designated keywords that are related to your business.
Increased visibility for keywords related to your business can result in gains in sales and brand awareness. Almost every business with a digital marketing strategy allocates resources to improve their SEO rankings.
SEO is usually broken down into two categories, most commonly called on-page SEO and off-page SEO.
On-Page SEO focuses on improving the readability of your website by search engines. Usage of keywords in on-page content, website speed, and site formatting all contribute to the readability of your website by search engines. All of these factors allow your website to be crawled more thoroughly and better indexed by search engines, and this is true for both Google and Baidu.
Off-Page SEO is about building authority through building backlinks to your website. This is usually accomplished by creating quality content that users would want to link back to. It also is done through things like guest blogging and contributing content to websites in your niche.