3 Steps to Better Prioritization and Faster Execution. Bryan Eisenberg | December 3, 2010 | 1 Comment inShare7 How to develop an approach to tackle the most effective projects first. Many organizations are challenged by their customers' increasing velocity of change. They suffer from anemic corporate metabolism. Corporate metabolism is the term I use to describe the speed at which organizations can make decisions, adapt, and evolve. This week, let's consider a simple system to enable your organization to prioritize more effectively when planning.
Time: How long will it take to execute a project (a change, a test, or full scale roll-out) until its completion? Impact: The amount of revenue potential (or reduced costs) from the execution of your project. Resources: The associated costs (people, tools, space, etc.) needed to execute a project. Next, take each factor and multiply them (don't add them because these factors are orthogonal) for each project.
Consider Treepodia. Resources score: 5. Impact score: 5. Time score: 5. Resources source: 4. Banner Blindness: Old and New Findings. Summary: Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads. Banner blindness is a long-known web user behavior: it describes people’s tendency to ignore page elements that they perceive (correctly or incorrectly) to be ads. And, while webpage patterns and types of advertisements have evolved, banner blindness is still prevalent, our recent research shows.
Banner blindness is an instance of selective attention: people direct their attention only to a subset of the stimuli in the environment — usually those related to their goals. This behavior is a consequence of our limited attention capacities. On the web, UI elements and different pieces of content all fight for users’ attention. Legitimate content elements that have certain ad-like characteristics are ignored, too.
Ad-specific placement, like the top of page or the right railAd-like visual treatment, such as animationProximity to actual ads or promotions 1. The @KISSmetrics Marketing Blog. 10 Little Known Factors that Can Affect Your Conversion Rate. If you’ve been working on increasing your conversion rate, you already know to test major changes like the placement of product photos and copy, headlines, call-to-action buttons and so forth. But if you aren’t seeing the gains you’d hoped for, there still may be some underlying issues nibbling away at your conversion rate. Here are 10 little-known factors that could be eating away at your successes – and how to fix them immediately. 1.
Using a CAPTCHA Everyone hates spam, and CAPTCHAs, those combinations of squiggly letters and numbers entered to help prove you’re a human. If you’re using a CAPTCHA on your forms to help fight spam, try disabling it temporarily to see if your conversion rate increases. 2. You’ve probably already tested changing your call to action text from something like “Buy” to “Add to Cart” or changing “Get a Quote” to “Find Out More”. These three small words represented a significant shift in understanding where the user was in the buying process. 3. Wait, what? 4. 101 Conversion Tips To Help Improve Your Website. Do you want to improve your website conversions? Well before you get started you probably first want to sign up for funnel tracking and an A/B testing solution.
This way, not only will you figure out what you should work on that will provide the biggest lift, but you’ll also see how your changes are affecting your conversions in a positive way. None-the-less, if you want to increase your conversions, here are 101 tips to follow. 101 Conversion Tips 1. Don’t require shoppers to register in order to checkout. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75. 76. 77. 78. 79. 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. 96. 97. 98. 99. 100. 101.
Conclusion If you have any other conversion tips, feel free and leave a comment. 7 Conversion Tactics You Should Be Using but Probably Aren’t. It’s a never-ending battle, isn’t it? With website conversions there’s always something to test, something to improve on. Of course you have the biggies like accessibility, third-party endorsements (think Trust Seals like Verisign and Comodo) and a clean, fast-loading design, but there are also several “small” things lots of people miss.
Here are 7 you’ve probably never heard of. Individually, they can each give a nice bump to your conversion rate, and collectively, the effect can be enormous. 1. Remove (or Change) Your CAPTCHA A CAPTCHA is a form visitors have to fill out to prove they are human. The problem with CAPTCHAs isn’t that they don’t work. This study from SEOmoz shows that, while the CAPTCHA was pretty good at keeping out the riff-raff, the number of failed submissions that happened when it was turned on vastly outweigh the few spam messages that came through. If it’s too difficult to figure out, lots of people get frustrated and leave. 2. 3. For instance, will they have to: 4.