The Ultimate Guide To A/B Testing - Smashing Magazine. Advertisement A/B testing isn’t a buzz term.
A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. Metrics-Driven Design. Simplifying SlideShare Player. SlideShare to slides is what Youtube is to videos.
Lots of valuable content by invaluable presenters can be found there. I’ve rebuilt the SlideShare Player following Joshua Porter’s strategy of Metrics driven design.