Kamishibai: Lessons in visual storytelling from Japan. Kamishibai is a form of visual and participatory storytelling that combines the use of hand drawn visuals with the engaging narration of a live presenter.
Kami (紙) means paper and shibai (芝居 ) means play/drama. The origins of kamishibai are not clear, but its roots can be taced back to various picture storytelling traditions in Japan such as etoki and emaki scrolls and other forms of visual storytelling which date back centuries. However, the form of Kamishibai that one thinks of today developed around 1929 and was quite popular in the 30s, and 40s, all but dying out with the introduction of television later in the 1950s. Typical kamishibai consists of a presenter who stands to the right of a small wooden box or stage that holds the 12-20 cards featuring the visuals that accompany each story. This miniature stage is attached to the storyteller’s bicycle. Visual, simple, & clear Above: Note how the visual fills the entire card yet maintains a level of empty space. 7 Deadly Sins of Business Storytelling. Business storytelling is an art, you can set to work honing it for maximum impact.
Learn more about the 7 deadly sins of business storytelling. February 14, 2011 When it comes to persuasion, companies traditionally appeal to left side of the brain, using logic and reason. However, persuasion occurs just as much (if not more) through emotion. Daniel Pink, author of Drive, writes, “Right-brain dominance is the new source of competitive advantage.” Before you craft your story, ask yourself: “Who is my audience and what is my goal in engaging them?” While the reason you are telling a business story may be quite different from the reason you tell a story at a party, the same techniques apply. 1. 2. In practice: Go to the page on your company’s website where you describe what you do. 3. 4. 5. How much more powerful would this campaign have been if the featured image was that of an actual cancer survivor?
In practice: Make stories a part of your organizational culture. Ken Burns: On Story. What storytelling does to our brainsThe Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business. 11.6K Flares Filament.io 11.6K Flares × In 1748, the British politician and aristocrat John Montagu, the 4th Earl of Sandwich used a lot of his free time for playing cards.
One of the problems he had was that he greatly enjoyed eating a snack, whilst still keeping one hand free for the cards. So he came up with the idea to eat beef between slices of toast, which would allow him to finally eat and play cards at the same time. Eating his newly invented “sandwich”, the name for 2 slices of bread with meat in between, became one of the most popular meal inventions in the western world. What’s interesting about this, is that you are very likely to never forget the story of who invented the sandwich ever again. For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods. Here is the science around storytelling and how we can use it to make better decisions every day: It’s in fact quite simple.
Story, Imagery, & the Art of 21st Century Presentation: Garr Reynolds at TEDxKyoto 2012. Robert McKee: Persuasion through storytelling trumps statistics. "As a method of persuasion, I am not a big fan of PowerPoint presentations," says the legendary screenwriting guru Robert McKee.
What McKee is saying here is that using slideware the way most business people still do today — slides filled with loads of data and lists of "points" — fails (even assuming people are able to pay attention through the visual assault) largely because the audience assumes the presenter is hiding something and that he is including only bits and pieces that support his case. Beating people over the head, one fact-filled slide at a time, is a much weaker approach than the use of story, McKee says. Watch the video below to hear McKee explain the three different methods of persuasion and why he thinks storytelling is the best method.
"PowerPoint Presentation"I dislike the term "PowerPoint presentation" — a term McKee used several times in this video clip. Data and storytellingStatistics and storytelling are not mutually exclusive.