Power to the People: 3 Tasty Crowdsourcing Case Studies. For food and drink brands, crowdsourcing new products and flavors makes perfect sense. Not only does it increase engagement, it gives the people that consume the products a say in their development. That interaction makes them more likely to shell out cash when the item hits shop shelves. Thanks to social media, it's become easier to to ask your customers to contribute to product development or collaborate on other creative endeavors. Not only is it doable, it's been done, and with great success, by major brands. "This trend is a direct reflection of the new meritocracy caused by the rise of the social web. We spoke to three major brands — Ben & Jerry's, Coca Cola's vitaminwater and Dunkin' Donuts — to find out more about their recent crowdsourcing campaigns. 1. Ben & Jerry's is no stranger to fan feedback; some of its best-selling flavors were born from customer suggestions, but in 2010 it took the concept a step further with the "Do the World a Flavor" competition. 2. 3.
Conclusion. How Crowdsourcing Is Tackling Poverty In The Developing World. Crowdsourcing and Crowdfunding - The Industry Website. How to find a crowd - Harvesting Knowledge. What’s Crowdsourcing Useful For?