MindSet: A Book written by Carol Dweck. Teaching a growth mindset creates motivation and productivity in the worlds of business, education, and sports. RSA Animate - Drive: The surprising truth about what motivates us. Tom Chatfield: 7 ways games reward the brain. Gamification and attention? Gartner. Fiona Mackrell Gamification has become quite the marketing buzzword lately thanks to the massive uptake of smartphones and social media.
Is it the only way to get Gen Y's attention? Gamification has become quite the marketing buzzword lately, even if the concept has been around awhile. Like many made-up words though there’s a lot of confusion about what it really means. Wikipedia defines it nicely: “Gamification is the use of game design techniques, game thinking and game mechanics to enhance non-game contexts”.