The cardinal sin of community management. Once you have a product launched, you will the face the joys – and the despair – of a community that grows up around it.
I won’t sugar-coat this: it is one of the most difficult and frustrating aspects of building a company online. There are many articles by many experts (myself included) extolling the virtues of listening to customers. In fact, there are so many of these propaganda pieces that this question might naturally cross your mind: if listening to customers is so great, why do we need so much propaganda?
I’ll tell you the honest truth: listening to customers is gruesome, uncomfortable, and painful work. Sure it has its moments, but then so does getting stranded on a desert island. Social Media Time Management: 9 Guiding Principles.