Srategy For An Email Campaign - Noalisation. Devise a strategy for an email campaign (including nurturing and drip campaigns)With your software and lists in place, it’s time to concentrate on your strategy, as email marketing should never be totally random. Firstly, you need to have a clear goal for your email campaign. It will be difficult to produce great content if you don’t have a defined objective. With your goal in mind, you’ll be able to prepare a series of strategic emails that will move your prospects steadily towards taking action and becoming customers.
This process is known as a nurturing or ‘drip’ email campaign (based on the idea that constantly dripping water is impossible to ignore). For brands that can't afford a full-service SEO agency the mention of the word "link building" is enough to make them flinch. Marketers see this process as creating a sales funnel, with the emails informing and engaging people to move them through various stages of the buying cycle.