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Online Brand Reputation. How Your Online Reputation Can Be Instantly Good - Or Bad! In a business landscape that has shifted from being personal and local to current national and international influence across the boundlessness of the internet, reputation is everything. A business used to be able to deal with complaints at a more personal level and solve any issues before anyone heard about it - it is now very different. With e-commerce today, there is more access to any company that is online and more ways to immediately spread news - both good and bad. As a result, reputation marketing and management is now one of the most important parts of having a global internet business presence. Online Business Challenges Bringing a company into the internet world is one of the best decisions that could be made for a business. There is immediate access to a limitless audience and, if that online presence is correctly marketed and grown, a business can greatly expand.
Critical Importance Market and Manage Brand Reputation.