Raz Chorev
Marketing Consultant, Social Media enthusiast, Linkedin trainer
E-Magazine.
Pearltrees videos. Help. Monwealth Bank all a-Twitter over mortgage approval tweet | News. CBA rant posted on Twitter Bank replies within two hours Problem solved by 3pm the next day A TWO-line Twitter post pushed my mortgage application from the Commonwealth Bank's "to do" list to an urgent priority. The post said simply: "CBA f#$&ked up our loan approval so we're still waiting to exchange contracts". One hour and 17 minutes after it went live I was contacted by someone offering help to solve my problem. That person was the head of Commonwealth Bank's customer service team. He told me the message made him "feel like crap" and the bank was only just beginning to understand how crucial social media sites were in maintaining the corporate giant's image. By 3pm the next day, my loan was formally approved.
I had turned to Twitter in frustration after more than a month of delays. Without that piece of paper we were at risk of being gazumped . Angry, I turned to Twitter. But now it seems corporate Australia is logging on and taking notice. But have they created a monster? Visible Banking: Westpac Enterprise 2.0: unleash the potential o. Westpac, Australia's oldest bank, is acknowledged as the web 2.0 leader among the big four banks in Australia. Please find below the presentation David Backley , CTO of Westpac, gave at the Enterprise 2.0 Executive Forum in February 2008. Westpac fully embraces social media I invite you to check an extremely interesting article on web 2.0: Westpac turns to Web 2.0 free for all .
It is always a pleasure to find out about a major bank implementing web 2.0 technologies "behind the firewall" (btf). Especially when it is a leading, old and traditional, bank. Please find below a few key extracts from the article. A liberal policy toward access to Web 2.0 sites might become necessary, he suggests, to attract skilled workers in the future. "There is a war for talent out there," he said. Banking 2.0: cut your teeth on "behind the firewall" projects first I invite you to check my post/videocast on the four kinds of social media projects at a bank . Meeting @Iconic88: Twitter's Clark Kent - iggypintado's posterou. Practical Social Media: the revelation of Twitter’s @iconic88 – 30 Valuable Lessons Learned Using Social Media for Small Busines. Building communities on Facebook - Matthew Gain's posterous.
Riding4aCause.org. Measuring Social Media ROI: Does size matter? — Mark Hayward. Do you use (or want to use) social media to promote your business but wonder how in the heck you measure its effectiveness to bring in more customers and make more sales? Social Media ROI...Mysterious! Here’s the thing: For both large and small businesses, effective social media measurement starts with well-defined goals and ends with analyzing the impact of your efforts. That’s it, that’s the trick! Whether you are a small, medium or large business, size does not matter when it comes to measuring social media return on investment. In fact, if you’re a ‘mom & pop’ shop or on the Fortune 500, if you’re using social media to improve your business then you are really not that different at all.
The scale might change and one might require more staff to undertake the necessary work, but at its most basic, measuring social media ROI for a large corporation is not much different than a small business. Today I want to explain the method that I use to measure SM usefulness. Well, you get the point. How to Engage With Social Media (a Chris Garrett Interview) | So. In this video I interview Chris Garrett, co-author of the book ProBlogger. Here Chris provides great advice to helps businesses achieve value with social media. Chris shares the best way to approach Twitter and how to avoid the biggest mistakes people make. He also highlights the importance of attraction, retention and conversion for your business blog.
Be sure to read the other takeaways listed below. Here are other things to pick up in this video: On Twitter: Do not go into all guns blazingListen, get to know people thereResearch to find out if people are interested in what you want to talk aboutTweet as you’d like to be tweeted toEngage people and have conversationsDon’t simply shout out broadcasts On engagement: Reply to what peopleBeing interested is more interestingListen and show you are aware of what others sayAsk questions so people can do the same backUse contests on your blog to engage people On the biggest mistakes people make blogging: On attraction. The Current State of Twitter [INFOGRAPHIC] Muhammad Saleem is a social media consultant and a top-ranked community member on multiple social news sites. Follow him on Twitter for more social media insights. There is no doubt that Twitter has been a runaway success. Add to their rapid growth the recently announced @anywhere platform, and plans for further international expansion, and it comes as no surprise that the company is not looking to sell — at least within the next 2 years.
While the site's growth has certainly been impressive and it has reached the point of non-displacement, there are some interesting hidden truths about Twitter and its users. The following graphic takes a look at Twitter's path to 10 billion tweets, what we have learned about its users and what they've been talking about along the way.
Click the Image for Full Size Version. My Story | Riding4aCause.org. The 7PM Project - Video. מיתוג אישי באינטרנט - הבלוג של מאור קפלנסקי. How Small Businesses Are Using Social Media for Real Results. The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. Social media can be a scary prospect for small businesses; unlike traditional marketing methods, it puts part of the message in the hands of the customers. But while it's easy to be concerned that the message will go the wrong way, the benefits can outweigh the risks if you use the available services wisely.
The most obvious benefits are increased customer loyalty and engagement. We spoke with small business owners and social media managers around the world who have successfully used social media to increase business performance, and we asked them for their stories and their tips. It's About Relationships, Not Pitches Blatz Market & Liquor's Joe Woelfle employs a similar strategy. Social Media Exposure: Better Than Ads and Cheaper, Too. The Hard Way Round.
Tax concession charities - frequently asked questions. Job Description - Senior Marketing Specialist (SYD0002AO) CoffeeCam: Northside Coffee Mornings - 25 Mar 2010. How to Add Google Analytics to Your Facebook Fan Page | Social M. You’ve created a Facebook fan page and people are frequenting your page. But do you really know how many people visit your page, what areas are popular and what parts of the world your visitors come from?
Facebook Insights shows some demographic information on your page, but is limited to information about interactions with your fans. The free Google Analytics tool offers more sophisticated and comprehensive data. Adding Google Analytics to your fan page can be done easily but requires some special steps. One of the limitations of Facebook fan pages is they can only run limited JavaScript. Google Analytics needs JavaScript code included on a page to correctly track visitors in the traditional way. However, there is a new solution. What follows are the instructions to set up Google Analytics tracker on your Facebook fan page.
. #1: Create a Google Analytics account Where it says "Add a Profile... ", simply paste your fan page URL or use Facebook.com. #2: Get your tracking images. Ten Rules of LinkedIn Etiquette for Business Professionals. Unlike Facebook and the like, LinkedIn is strictly a social network for professionals with over 48 million members in over 200 countries. Working like a sophisticated online business card, members from those new to the workforce all they way to CEO’s of Fortune 500 companies utilize the free service. However, there is a right and wrong way to do it, and below are the top ten rules of LinkedIn Etiquette for Business professionals. Bad Profile Picture Professionals who choose to post a picture of themselves on LinkedIn should keep the same frame of mind. Although everyone loves to see pictures of children, it can send the wrong image when looking for a professional online. Other mistakes, such as bad lighting, posing, misleading shots, and others can be fairly obvious, but still manage to happen.
App It Up LinkedIn has added nine different applications, similar to those on other social networking sites, to help your profile stand out some more. LinkedIn Etiquette: Five Dos and Don'ts | The Standard. How LinkedIn will fire up your career - Mar. 25, 2010. By Jessi Hempel , writer March 25, 2010: 6:14 PM ET (Fortune) -- If you need a job, or just want a better one, here's a number that will give you hope: 50,000. That's how many people the giant consulting firm Accenture plans to hire this year. Yes, actual jobs, with pay.
It's looking for telecom consultants, finance experts, software specialists, and many more. You could be one of them -- but will Accenture find you? To pick these hires the old-fashioned way, the firm would rely on headhunters, employee referrals, and job boards. But the game has changed. To put a sharper point on it: If you don't have a profile on LinkedIn, you're nowhere. Facebook is for fun. More than 60 million members have logged on to create profiles, upload their employment histories, and build connections with people they know. The reason LinkedIn works so well for professional matchmaking is that most of its members already have jobs. "You Google other people, so don't you think they're Googling you? " Raz Chorev | Linkedin tip #4 – Etiquette. Garr Reynolds/Presentations. Unlocking the Potential of LinkedIn | CompuKol Connection. LinkedIn is much more than a list of names and contact information of your business associates.
The potential of LinkedIn and how it can benefit your business is astronomical. Numerous businesses use LinkedIn when they want to gather information on an individual with whom they intend to forge a business relationship of any kind. LinkedIn commonly appears as one of the top results when searching for an individual on Google. With that in mind, it is essential that you have your LinkedIn profile up to date and complete. Customize your URL: If you customize your URL, people who are trying to find you will be able to go directly to your LinkedIn profile instead of landing on the general LinkedIn site.What’s in it for you (WIIFM): Instead of merely putting your job title below your name, you can put a descriptive statement about what you can do for someone who is clicking on your profile.Use the links function: You have three different spots where you can add links to your profile.
A Guide to Business Development 2.0. At least once each day I get a call from someone trying to sell me outsourced development services. It's difficult to not be frustrated with these calls and it is increasingly hard to be polite, because they come so frequently. Yet, more than frustrated, I am just puzzled. Does this tactic still work? Who in this day and age would give business based on a cold call? These companies could definitely use a dose of business development 2.0. Because of these calls, for a while I have been thinking about the impact of the modern age on business development. In the good old days, it all boiled down to the salesmen with the big rolodexes who could close the deal. Cold Calling is Dead The reason we all hate cold calls so much is because they are very intrusive. Besides being annoying, cold calling is no longer effective.
Warm Calling via LinkedIn LinkedIn is a business network that has emerged as a substitute to the rolodex. Say you're interested in talking to Acme Co. about your new product. Get Clients | Win More Clients Even if You Hate Selling. How To Use LinkedIn Company Profiles in Business Development | C. How to Use LinkedIn for Business (a Lewis Howes Interview) | Soc. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Successful business people are always looking for their next rock star employee. The question is where do you find them? The good news is that the latest LinkedIn stats – 60 million professional profiles spanning 200 countries - would indicate this is a good place to look.
Many of us already have a LinkedIn account, and if you don’t, LinkedIn is free and easy to maneuver. The trick is incorporating some strategies (habits, if you will) into using LinkedIn. Below are five easy things you can add to your LinkedIn strategy to give you greater exposure to top talent. 1. In the course of your daily business, you never know where your next sale is going to come from. 2. In addition to being a part of groups for your personal and/or professional benefit, join a couple of groups that might help surface candidates. 3. 4. 5. Foursquare Cracks Down on Cheaters. For those of you armchair mayors who cheat with your Foursquare checkins, your time has come. The mobile social network has announced that checkins outside the immediate vicinity of the venue in question will no longer net points, badges or mayorships. Foursquare is now using your mobile phone's GPS location (other tactics are used for phones without GPS) to verify your whereabouts to reward only those that happen near the actual place in question.
Checkins that appear to take place far from the venue users are trying to checkin to trigger the "cheater code" and block incentives. Whether you were cheating at Foursquare for the phony prestige or the goods that go along with certain mayorships, those wells of incentives have just dried up. The system has yet to be perfected though and Foursquare admits that their first attempt to eliminate gamers is still a work in progress. Image courtesy of iStockphoto, ParkerDeen. How Recruiters Search Using LinkedIn & What We Look For | dearja. Check out brad’s website at www.impacthiringsolutions.com How Recruiters Search Using LinkedIn & What We Look For So much has been written on the importance of a complete and compelling LinkedIn profile.
I am currently working on two searches for which I am extensively using LinkedIn to source candidates. From what I have seen, one would think that LinkedIn is either a new or non-essential tool. In the last two weeks, I have looked at well over three hundred profiles on LinkedIn. I firmly believe that most profiles are viewed, and then passed over time and time again. Profile after profile indicated “open to being contacted for career opportunities,” but the profile wouldn’t even include the person’s name!
If that isn’t ridiculous enough, my favorite examples are the ones that state in the headline, “Unemployed or Actively Seeking a New Position.” Give me a break, do they expect me to engage them based on their picture? Here is how I search for candidates on LinkedIn. GOODBYE. The Art of Pitching Ideas : The World :: American Express OPEN F. 5 New Studies Show Facebook a Marketing Powerhouse | Social Medi. LinkedIn Invitations – Why hitting I Don’t Know This Person is a. 12 8 0 Reddit 0 0 LinkedIn is a powerful networking tool for business professionals. It is the preferred network for many people because the rules of engagement are more rigid and professional.
No one is going to send you a mafia wars invite, nor will anyone post any weird photos from your youth. It’s just business. While the rules (both formal and informal) of connecting on LinkedIn are what makes this site so useful for many of us, it also has its pitfall for those who don’t understand the nuances. For example, when someone sends you an invitation to connect on LinkedIn you have three options: accept the invitation, archive it or “I don’t know this personâ€.
What happens if you accept is obvious. However, what many people new to LinkedIn may not realize is, there can be serious consequences for the inviter if you choose the “I don’t know this person†(IDK) option. So what happens when you click IDK on someone’s invitation to connect? Why should you care? 10 Key Engagement Metrics to Track « Social Media Monitoring and. No Plan Survives First Contact With Customers – Business Plans v.
GTR Newspapers | Find Local Tulsa, Bixby, Broken Arrow, Jenks, U. Video: Turncloak | The Daily Show | Comedy Central. Mozilla Firefox. Events. Tim O'Reilly Explains the Internet of Things. Seth Godin and Tom Peters on giving away content fo. Marketing Charts and Data. LinkedIn Launches URL Shortener, Enhances Sharing Options For Co. 9 Innovative Ways to Promote Your Facebook Game without Notifica. Free eBook: The Entrepreneurs Social Media Workout | WomanzWorld. What You Need to Know About Outsourcing Social Media | Social Me. REPRESENT.CO.ZA » Represent ♥’s Everyday Tweeple - Meet @Melanie. Sharing. 9 Ways to Enhance Your Facebook Fan Page. ESBEC LinkedIn For Business - Sydney [May 24, 2010] PolicyTool for Social Media. My Social Media Policy. Raz Chorev Honored as Hero.
35 Splendid Examples of Forced Perspective Photography | Fotogra. Keep LinkedIn Clean. Websites for small business start ups - simple & effective. Why is Lack of Control Suddenly a Big Deal? - The PR Warrior. Smokie - who the fuck is alice. 7 Depression Busters for Men. How To Make LinkedIn Answers Part Of Your Routine. Brands lose control in social media age, says Schweppes. AudioNote.