Holdcom sur Twitter : "Download You Free #ScriptTips #Ebook by @Holdcom... Audio Marketing Script Tips “Greatest Hits” Compilation. Click to Chat  800.666.6465 FREE DOWNLOAD: Holdcom Script Tips "Greatest Hits" Holdcom Script Tips "Greatest Hits" is a compliation of our scriptwriting best practices, designed to give you a quick reference to write the best Audio Marketing scripts possible. Here you will learn: Keys to brainstorming content for your Message On HoldHow to write IVR scripts that are efficient and effectiveHow to leverage audio for powerful eLearning programsTips on proofreading practices so you sound clear and professional This compilation will walk you through the arc of creating successful Audio Marketing scripts, from brainstorming to proofreading. Script Tips: Provide Information for FREE Download Audio for Telecommunications Audio For the Internet In-Facility Audio Follow Me Need Help? Holdcom sur Twitter : "3 Types of Audio #Scripts for your #PhoneSystem by @Holdcom...
3 Types of Audio Scripts for your Phone System. 3 Types of Audio Scripts for your Phone System Do you need a script for your phone system recordings? What kind of phone system script are you looking for? Many people aren't sure; do they need a Message On Hold program? Voice Prompts for their IVR System or Auto Attendant? A Simple Voicemail Greeting? There are many types of phone system recordings. Message On Hold Program Scripts A Message On Hold program plays to callers who are waiting, well, on hold. Distinguishing characteristics of Message On Hold programs: They play in a loop on your phone system, so when the program "ends", callers will hear it from the beginning again.Music is played throughout the program.
Sample Message On Hold Script Here are three paragraphs of on hold programming: Thank you for calling {company name} – your leading source for outstanding service and high quality products. Read more of our sample Message On Hold scripts here. Voice Prompt Scripts You might be looking at an IVR script if... Sample IVR Script Hello. Holdcom sur Twitter : ""3 Types of Audio #Scripts for your #Phone System" by @Holdcom... 3 Types of Audio Scripts for your Phone System. Holdcom sur Twitter : ""8 Tips for Writing Effective Video Marketing Scripts" by @Carla_Marshall #Scripts #Video. 8 Tips for Writing Effective Video Marketing Scripts [Creator's Tip 130] So you have a product or service that you want to promote and you're now at the point where you are getting ready to write a script for your marketing video. In this week's Creator's Tip, we are going to give you 8 tips on how to make that script as effective as possible.
Marketing videos need to perform the best they can if they are to reach your target audience. They are promoting your products, your services, your brand, yourself so you need to get them right. Every time. We'll be going into more detail regarding video marketing scripts in our next Creator's Tip post but here's a quick overview of our top tips: #1 Keep it Simple! What is the one primary message that you are trying to communicate? #2 Hook the Viewer You have around 15 seconds to grab the attention of the viewer before they go elsewhere, so make sure that the first few moments of the video are captivating and highly engaging. #3 Address the Audience #4. . #5 Read Your Script Out Loud #6 Use One Approach #8 Make it Compelling. How To Write a Message On Hold Program Script. How To Write a Message On Hold Program Script Are you afraid to "get your hands dirty" and write your own Message On Hold program?
Are you wondering where to start when crafting your Message On Hold script? A lot of our clients struggle with writing their Message On Hold program. Do your homework. You want your on hold programming to be appealing to your callers, not overwhelming them or presenting irrelevant information. Define your average caller and offer the content they're most likely to ask for, whether that means pointing them to the video tutorials on your website or explaining how they can request a custom quote online.
Decide how long your program will be. If callers typically wait on hold for 2 minutes at a time, at least two minutes of programming should be your goal, but a program that’s a bit longer than this will be better, so clients won’t hear repeated messages every time they call. List the topics you’ll discuss in your program. Write the content for your first topic. How To Write a Message On Hold Program Script. 4 Ways to Reuse Your Healthcare Facility's Message On Hold Program. 4 Ways to Reuse Your Healthcare Facility's Message On Hold Program Healthcare facilities – namely hospitals and medical centers – have an array of events and innovations taking place, often on a daily basis.
Holdcom has been proud to further promote these events for our clients nationwide, mainly in the Message On Hold format. However, audio that was recorded for your on hold messaging does not have to reside in just one place - it can be reformatted for your other marketing and customer service channels as a valuable way to make content more engaging and effective. Audio for Your Website Long Island College Hospital (LICH) is a great example of one facility expanding their audio promotions outside of Message On Hold. Zipporah Dvash, VP of Public Affairs & Development for LICH, approached Holdcom to make their existing website content more engaging by adding audio.
Enhance Virtual Tours With Audio Bring Audio Into Your Facility With Overhead Music and Messaging What's a ringback tone? 3 Types of Audio Scripts for your Phone System. Two Questions to Ask Yourself When Writing Telephone Audio Scripts. Two Questions to Ask Yourself When Writing Telephone Audio Scripts When you're writing an audio script for your phone system, as opposed to a piece written for print (online or off), the right script makes all the difference. There are two questions you should consider before beginning a new project: What type of script am I writing?
What is the function of my script? By clearly defining the type and function of your script, it will be easier to write a script for your phone system. Here's how you might answer these two questions: What Type of Script am I Writing? There are a few main types of scripts for telephone applications: Message On Hold, Voice Prompts, and Voicemail Greetings. Message On Hold Scripts “Message On Hold” refers to the programming that plays to callers on hold or in queue.
Voice Prompt Scripts Voice Prompts are the announcements for an automated attendant or IVR that greet callers, provide menu options, and assist telephone navigation. Voicemail Greetings. How Not To Narrate: Why You Shouldn’t Do Your Own Virtual Tour Narration. How Not To Narrate: Why You Shouldn’t Do Your Own Virtual Tour Narration Recently I attended a conference that had the usual fare of keynote speakers, break-out sessions, lectures and PowerPoint presentations.
One of the presenters, in addition to providing a live, spoken commentary for his PowerPoint visuals, included a pre-recorded narrative (also in his voice) that accompanied each slide. The experience caused me to question - Why do people record their own narrations? I’m not sure if lack of a budget, scarce resources or just poor judgment were the reasons for the home grown approach to the soundtrack. Common reasons people attempt to record their own narrations include: They think professional recordings are too expensive - Calculate the value of the time you spent creating the presentation, the number of potential viewers, potential ROI the presentation may have on your product and service, and the effect it will have on your brand image. The Signal to Noise Ratio is off. Voicemail Greeting Scripts. Voice Prompt Script Tip: Is "Touch" the New "Press" or "Click"?
Voice Prompt Script Tip: Is "Touch" the New "Press" or "Click"? Language is a fluid, ever changing doctrine. It's constantly updated with new terms and forms of words as technologies and generations evolve. The self-editing and adoption of these terms and phrases happens almost organically as one word is used more frequently and falls into favor within our daily lexicon.
I can attest that the term "legit" has officially gone mainstream since I heard my wife say it to my 12 year old son when checking out his new baseball bat. As professional communicators we live on the edge of this language wave that carves and reshapes our vocal shoreline. Almost the opposite of etymologists, we are looking ahead at which terms are trending and redefining how we communicate.Think about this: When was the last time you "dialed" a telephone number?
A word that has recently entered our cross hairs is "touch". What do you think? Script Tips “Greatest Hits” 3 Things To Avoid When Writing Your Own Script. 3 Things To Avoid When Writing Your Own On Hold Marketing Script Some companies like to write their own script for their company’s message on hold program. We understand that no one knows your business better than you do. However, there are some no-no’s that you want to steer clear of.
Here are 3 bad practices that you want to avoid and tips you should be focusing on if you choose to write your own script. 1. It is natural to want to add more detail and more content to your messages. 2. It is important to take into consideration that your message plays in a loop. 3. Callers know they are on hold and would probably prefer not to be. Take these tips into consideration when developing your script to achieve a successful message on hold program, which will result in more satisfied callers and customers, and ultimately contribute to growing your business. On Hold Waiting Room - Part 3. On Hold Waiting Room - Part 3 You have a choice between Doctor A and Doctor B. You have heard both positive and negative things about each practice, so you decide to give them both a fair try. Doctor A’s waiting room has two flat screen televisions, racks of neatly ordered magazines, and even a computer to check your mail.
Doctor B’s waiting room has no televisions, has one or two outdated magazines, and is bleakly furnished. Assuming that both Doctors are equal in reputation and performance, which practice would you prefer? Some may argue that the aesthetics of the waiting room are not important, as long as the customer service is good. The real concerns are the individuals with low waiting thresholds – the “low tolerance,” or impatient, customers. But once you are past the first few seconds to pass the “first impression” judgment, how do you retain these customers for the long haul?
Transform the passive experience of “waiting” into an active period. Give Your Company The Professional Voice It Deserves. Give Your Company The Professional Voice It Deserves As more and more organizations incorporate Youtube and other rich media into their marketing strategies, there appears to be a shift in website presentation; videos have begun to replace the “About Us” blocks of text.
These introductory videos can take on one of two forms: the “welcome” video that provides a general overview of the company or the “how to” video for introducing a new product or feature. For the former, check out the gadget guys at Gizmodo who created a video that reflects the atmosphere of the website: a place for the “not your average nerds” to share breaking stories on all things cutting edge– from photography to video games to military technology.
Their introduction video is directed towards mid 20s males, and is almost like a movie trailer – inspirational music set to a barrage of images, interspersed with authentic interviews from the staff. For the latter, there are two examples. More Script Tips for Voice Prompts. More Script Tips for Telephone Voice Prompts Several weeks ago, our Scripts department contributed tips for writing proper pronunciation cues for voice prompts, which can be used for Message on hold programs or Interactive Voice Response [IVR] Announcements. I was perusing through several sample IVR scripts and stumbled upon this template. Though not written for pronunciation, the script caught my eye as a prime example of what voice prompts should be: Sample IVR Script: {Main Menu} "Hello and thank you for calling COMPANY X. If you know the extension of the person you wish to reach, please enter it now.
" "To speak with the operator, press 0 at any time. " "For Sales, press 1. " "For Technical Support, press 2. " "For Billing, press 3. " "For information about our company, press 4. " "To leave us a message, press 5. " "Or to repeat these options, press 6. " {Department Not Available} "No one is available to take your call at the moment. {Company Information - if user presses 4} {After Hours} Talking Brochures Version 1.0. Steering Voice in the Right Direction. Steering Voice in the Right Direction Holdcom’s clients have the ability to customize every aspect of their program, from music to voice to content. But one key aspect that can make or break a recording is a vocal direction. Much like stage directions in a play, these vocal directions act as guides for the voice talent to read in a specific style.
These directions can take on many forms, from one word adjectives such as “upbeat” or “lethargic” to sentence long character portraits, such as “shrill, chirping voice; a young girl excited on her birthday.” When submitting a script for recording, it is important to read your script aloud – you will almost always be surprised how different your content sounds when spoken. Once you have selected a voice, proper vocal directions will insure that you are maintaining a consistent company image. For examples of professional voice talent performing multiple readings in various styles, check out their demos on our website and online store. Find The Right Voice...Talent. Find The Right Voice...Talent When Hillary Clinton announced that she found her "own voice" during her campaign for President in 2008, she was referring more to her persona than her vocal cords.
As a politician, she cleary understood the importance of establishing an image that would be both authentic and appealing...a "voice" that would "speak" to her constituency. And, as she struggled for acceptance and votes, this proved to be a formidable task. When utilizing audio marketing for your business, promoting new products and services, or delivering general information to your customers and prospects, finding not just your voice, but the right voice, deserves serious consideration. Hillary had no choice in the matter, since she had to literally speak for herself. There are numerous factors to consider when selecting a suitable voice for your audio presentation. Voiceover. Virtual Tour Audio. Virtual Tour Audio Though the virtual tour has been around for a long time, many individuals and businesses have not yet incorporated audio into their presentations.
I have seen many virtual tours where you are given a full 360 panaromic view of a brightly colored living room or kitchen - with no voice over to serve as a guide. What could be an informative sales pitch turns into a virtual tour of a silent, almost haunted, house. Let me back up for a second. What is a virtual tour? Holdcom sees the opportunity in virtual tours to deliver authentic messages to "virtual tourists. "